Koan Creative

Koan Creative Designing Unforgettable Brands People act on instinct, so brand perception matters.

Memorable first impressions, compelling choice architecture and powerful messaging can completely reframe a business. We are a creative agency that believes perception has the power to add tangible value to the customer experience. A ‘koan’ is an illogical mental exercise designed to train one’s creative thinking in search of meaningful solutions. We are a purpose driven group, with our name representing our problem solving intent and our commitment to think creatively, not just logically.

🏴‍☠️📚We had the incredible opportunity to bring a heartwarming story to life for IDEM Living through our illustrations! ...
12/08/2024

🏴‍☠️📚We had the incredible opportunity to bring a heartwarming story to life for IDEM Living through our illustrations! This special book follows the journey of Mark and two other children as they navigate the ups and downs of welcoming a new friend into their world.

Our goal was to create a visually captivating experience that resonates with the young people at IDEM. Our amazing illustrator, Niall, poured his creative energy into making this book as engaging and accessible as possible, especially for children on the spectrum. The book sees Sailor Tickleton join the crew and Captain Iggle shows him the ropes. It's a fun and heartwarming reminder of the strength we find in friendship and teamwork.

👏✨We're thrilled to share that "The Story of Captain Iggle" has been a hit with the young adventurers at IDEM Living and our own team's children alike! Seeing how much joy this project has brought to so many young readers is truly rewarding.

If you're interested in learning more about how we can bring your stories to life, reach out to us today! Let's create something magical together. 🤝

👀The awaited reveal...Infographics like this that were created for Veritas Autism Assessments are powerful tools for rai...
05/08/2024

👀The awaited reveal...

Infographics like this that were created for Veritas Autism Assessments are powerful tools for raising awareness and educating the public, offering visually engaging and easily digestible information. This approach not only grabs attention but also encourages sharing and interaction, boosting engagement. After talking with the Veritas clinicians about the relevant information, we also made an infographic like this one for the signs of autism in boys. You can check it out on their social platforms.

Why settle for ordinary when your story deserves to be visually unforgettable? Get in touch today.


31/07/2024

We're always thrilled to assist Veritas Autism Assessments in raising awareness and promoting their vital services! Through our collaboration, we've created over 100 engaging social media posts.

This reel showcases the elements behind our infographic on autism in girls, a crucial step towards broader understanding and support. For Veritas Autism Assessments we use illustrations to create content that maintains a consistent, clinical feel while making complex information more accessible. This approach not only ensures clarity but also resonates with the diverse audience Veritas attracts online.

Keep an eye out for our next post for the finished infographic👀

🎄✨ Delighted to present our beautifully crafted Christmas brochure for the Earl of Doncaster Hotel! With a vintage touch...
25/07/2024

🎄✨ Delighted to present our beautifully crafted Christmas brochure for the Earl of Doncaster Hotel!

With a vintage touch and a festive flair, it's your guide to a holiday experience. The design of the Earl of Doncaster Hotel's Christmas brochure is a careful balance of elegance, nostalgia, and festive cheer. By combining a sophisticated colour palette, thoughtful typography, and subtle vintage elements, the brochure not only conveys essential event details but also invites guests to step into a magical holiday experience reminiscent of a bygone era.

The thoughtful design approach taken by our team ensures that the brochure aligns perfectly with the hotel's brand and enhances the overall guest experience. This is what Koan does best – we elevate the lens through which people perceive and judge your business, making every detail count.

Submit an enquiry today to find out how we can elevate your business! Here's the link⬇️
www.koancreative.co.uk/contact-us/

Us 🤝 The Earl Of Doncaster HotelWe've had the incredible honour of collaborating with the iconic Earl of Doncaster Hotel...
18/07/2024

Us 🤝 The Earl Of Doncaster Hotel

We've had the incredible honour of collaborating with the iconic Earl of Doncaster Hotel, a true gem of Art Deco elegance, for many years. On this particular project, our mission was to capture the unique style and sophistication of this historic venue for their website, social media, and brochures.

Our team worked tirelessly to ensure every photo radiates the hotel's distinctive Art Deco charm. From opulent interiors to stylish details, each shot tells a story of timeless elegance. Bringing the allure of The Earl of Doncaster Hotel into focus required meticulous planning and a keen eye for detail. From the exquisite bedrooms to grand event spaces and dining areas, every shot was crafted to reflect the hotel's luxurious style and rich history.🤌

Stay tuned as we soon share more of these exciting projects on our platforms! For a sneak peek of more of these photos, visit their website or social media:

Warning: Our photos might cause an uncontrollable urge to book a stay - don't say we didn't warn you!😉

Excited to share another collaboration with Cheswold Park Hospital! We crafted a series of posters to encourage patients...
12/07/2024

Excited to share another collaboration with Cheswold Park Hospital! We crafted a series of posters to encourage patients and staff to avoid swearing and not tolerate abuse. Our goal was to convey this crucial message clearly and respectfully, while staying true to Cheswold's branding and core values.

For Cheswold, we consistently use illustrations for clear and emotionally engaging communication, ensuring consistent branding that reassures both patients and staff. Our recent non-smoking campaign with realistic imagery was successful, but for this project, we returned to illustrations to maintain a respectful environment. The character's gesture and striking speech bubble emphasise mindful language, perfectly aligning with Cheswold's values.

Our design process for projects with Cheswold always incorporates colour symbolism to reflect their core values:

💜 People and Families
💙 Mind and Body
💚 Care and Compassion
🧡 Dignity and Respect
💗 Honesty and Transparency

At Koan, we create not just aesthetically pleasing designs, but also meaningful and effective communication, showcasing our proficiency as a top-tier creative agency.

In a recent collaboration with Cheswold Park Hospital we were tasked to develop an educational piece designed to help re...
01/07/2024

In a recent collaboration with Cheswold Park Hospital we were tasked to develop an educational piece designed to help reduce anxiety and stress among patients and staff.🧘

Our goal was to encourage patients to incorporate breathing techniques into their daily routines. Through our research, we discovered that the best relationships between staff and patients are built on shared knowledge, leading to greater trust and informed decision-making. By sharing well-researched and trusted methods, we aim to make stress relief techniques more accessible and appealing.

The design balances standout appeal with harmony among existing posters in the same space. We used playful colours and engaging imagery to create a calm and relaxing visual experience. This thought-provoking piece, featuring the latest research, is intended to aid in reducing anxiety and stress for patients.

We are proud of this project and the positive impact it aims to achieve in patient care. Would you like to see the full finished design?🤩

Alongside our posters, we also designed simple yet impactful business cards for Veritas Autism Assessments. Our design t...
28/06/2024

Alongside our posters, we also designed simple yet impactful business cards for Veritas Autism Assessments. Our design theme, 'Why Wait?' emphasises Veritas' highly efficient assessment process. To reinforce this message, we used a clean, modern layout with bold typography and a soothing colour palette that visually connects the efficiency of Veritas with the clinical expertise of the service.💡

The illustrations and design elements reflect our creative agency's ability to blend aesthetic appeal with clear, effective communication. However, like all of our projects, none of this would have been possible without countless discussions and collaboration between our team and theirs! Have you seen these business cards before?

We're excited to reflect on one of our first campaigns with Veritas Autism Assessments: 'Is It Autism?' Our team crafted...
27/06/2024

We're excited to reflect on one of our first campaigns with Veritas Autism Assessments: 'Is It Autism?' Our team crafted compelling posters for GP surgeries, professional spaces, and social media, highlighting common autism characteristics that might resonate with readers. Our graphic design team dedicated their efforts to creating a series of posters that were both captivating and informative, perfectly conveying Veritas' message.

We have loved collaborating with Veritas for over a year helping them raise awareness and understanding through well thought projects and campaigns! Throughout our projects together, we've consistently maintained a fresh, clinical, and approachable style, featuring illustrations and a cohesive colour scheme.

We're proud of the impact this campaign has made in raising awareness and providing valuable information. What do you think?🤔

Want to learn a bit more about us?  Who We Are🌟  We are a multidisciplinary creative agency dedicated to helping busi...
25/06/2024

Want to learn a bit more about us?  

Who We Are🌟
We are a multidisciplinary creative agency dedicated to helping businesses solve their marketing challenges through innovative branding, design, and web services. Every business is unique, and so is the package we provide—tailored to meet the specific needs of each client.  

Why Choose Koan🚀
Every business faces the same core marketing challenge: convincing customers of the benefits of your product before they experience it. At Koan Creative, we build the essential marketing infrastructure that lets your products speak for themselves. From branding and promotional design to comprehensive web services, we ensure your business stands out and thrives. 

🤝Partner with us to turn your ideas into impactful realities. 



It’s beginning to look a lot like Christmas…We were thrilled to design the new 48 page Christmas brochure for The Earl o...
30/05/2024

It’s beginning to look a lot like Christmas…

We were thrilled to design the new 48 page Christmas brochure for The Earl of Doncaster Hotel🥂. We hope we have captured the merriness of the truly special events that they provide.

For an insight into all of the festivities available this year, visit their website and download the brochure for free.

It’s never too early to be thinking about Christmas!! ⛄️

23/05/2024

How should old technology utilise the new? 🤔

One obvious answer is physical integration, improving existing products. Consider how many pre-existing products have been ‘digitised’ in recent years, such as the smart watch. And that’s a perfectly reasonable, and arguably necessary, approach.

But the opposite can also be true. With every new product comes new pain points for consumers. For smart watches, that might include the regular need to take them off to charge and the short life span of models. So it’s also possible for old tech to use new tech as a marketing tool to reframe ‘old’ as ‘classy’ or ‘reliable’.

If we were marketing a longstanding premium watch like a Rolex, that’s exactly what we would do.

In this mock advert, we have made the watch the only object in frame, contrasting to adverts for smart watches which tend to focus on the activities people get up to whilst wearing them.

We then wanted to build our advert around the consumer pain points for smart watches, with the core message being that a smart watch isn’t the smart choice. We build anticipation through lighting to gradually increase the exposure of the watch, as well as through the genre of music which reinforces the classical positioning of the watch. Finally, we frame the Rolex as ‘the’ sophisticated watch, positioning it as the only traditional alternative.

Whilst the message of the advert relates to the timeless elegance of a traditional watch, the production of the advert is only possible through cutting edge software. We utilised Unreal Engine 5.4 to create motion graphics with unlimited control over the watch’s movement, lighting, and camera angles.

We love exploring concept projects like this to sharpen our creative process. What do you think about our advert? ⌚

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