Holidaymaker App

Holidaymaker App UK Guest experience platform & hospitality community

Closing out our Edinburgh speaker line-up: Josh Ryan-Saha, Director of Traveltech for Scotland and Edinburgh Futures Ins...
10/09/2026

Closing out our Edinburgh speaker line-up: Josh Ryan-Saha, Director of Traveltech for Scotland and Edinburgh Futures Institute.

He's facilitated over £20m in Scottish traveltech investment and built a 200-strong community of innovators and operators, and speaks regularly at ITB Berlin, Phocuswright and World Travel Market.

At XPH Edinburgh: where agentic AI is taking travel distribution, and what it means for how independent hospitality gets found and booked.

Tuesday 15th September, 9:30am–3:30pm at The Place Hotel, Edinburgh.

Join us, link in the first comment 👇

AI: From Magic Trick to Business Tool. Closing out XPH Edinburgh, Ian McAteer and Jay Thomson, Co-founder & CEO of Maate...
09/09/2026

AI: From Magic Trick to Business Tool. Closing out XPH Edinburgh, Ian McAteer and Jay Thomson, Co-founder & CEO of Maaten, explore what AI actually means for hospitality and tourism businesses, beyond the hype and the chatbots.

Through practical examples and live demonstrations, they'll show how AI is beginning to transform everything from marketing, websites and content creation to customer insight, guest communications, internal processes and paid media.

They'll also ask the harder question: as AI makes more things faster, easier and cheaper to produce, where does human judgement, creativity and experience become even more valuable?

Tuesday 15th September, 9:30am–3:30pm at The Place, Edinburgh.

Join us, only 10 spaces left👇

Introducing Sam Weston, Head of AI & Marketing at 80 DAYS editor of Hotel Speak, and one of our amazing XPH Edinburgh sp...
07/09/2026

Introducing Sam Weston, Head of AI & Marketing at 80 DAYS editor of Hotel Speak, and one of our amazing XPH Edinburgh speakers.

His session, "The Future of Websites", looks at what happens when AI agents start browsing accommodation sites, comparing rates and attempting bookings on a guest's behalf. When they get stuck, they head straight to an OTA, a real challenge for independent brands that have fought hard for direct bookings, but a real opportunity for those who prepare early.

Tuesday 15th September, 9:30am–3:30pm at The Place, Edinburgh.

Join us, link in the first comment 👇

06/09/2026

I think £78 billion was generated by the sector in 2025, which is a staggering figure in any case.”

Daniel Phillips MRTPI of JMS Planning & Development Ltd on the tourism and leisure sector’s rural growth potential, and the pro-growth changes coming in the new NPPF… support for farm diversification, and leisure businesses given room to adapt and grow.

Full episode of In Good Company out now: https://community.holidaymakerxp.co.uk/in-good-company-s02e01-jms-planning/

04/09/2026

Every time a guest books through an OTA, it costs 15 to 30% in commission. Every time they come back and book that way again, it costs the same again.

Across the HolidaymakerXP community this peak season, operators have brought £344,186 of bookings back into their own hands directly through their guest app, and our wider platform.

540,000+ guests already carry one of our clients apps on their phone, so the question isn't whether the relationship exists... it's who owns it. With us, its always your brand, your data and your relationship.

We're not just the tech behind it either, we're a helping hand and a wider community of operators sharing, teaching and growing, together.

Come and have a chat:https://www.holidaymakerapp.co.uk/get-started/

Introducing Glenn Tait, Product Director at Zonal Retail Data Systems, and one of our amazing XPH Edinburgh speakers!Gle...
03/09/2026

Introducing Glenn Tait, Product Director at Zonal Retail Data Systems, and one of our amazing XPH Edinburgh speakers!

Glenn has spent over 14 years at Zonal, the UK's largest EPOS and SaaS provider for the hospitality industry. His session looks at what the latest research into AI in hospitality is revealing, and what operators should be paying attention to as the technology moves fast.

Glenn will be joined on the day by XPH regular Jason McCowan, Sales Team Lead, if you see either of them, come over and say hello. Thank you both!

Tuesday 15th September, 9:30am–3:30pm at The Place, Edinburgh!

Join us: https://community.holidaymakerxp.co.uk/events/edinburgh-xp/

Introducing yet another of our amazing XPH Edinburgh speakers... Ian McAteer, Marketing Consultant & Founder, The Union....
31/08/2026

Introducing yet another of our amazing XPH Edinburgh speakers... Ian McAteer, Marketing Consultant & Founder, The Union.

Ian began his career at Saatchi & Saatchi London in 1984, working on major brands including British Airways and Avis, before co-founding The Union in 1996. Under his leadership The Union grew to 85 staff and was named Scotland's Agency of the Year five times; he was named Scotland's Agency Leader of the Year in 2011. He is a Fellow of the IPA and the Marketing Society.

In 2025 he led the transfer of The Union to an Employee Ownership Trust and has since stepped back from daily management. Now semi-retired, Ian works selectively as a marketing consultant, trustee and board advisor.

We are so delighted to welcome him back again to XP Hospitality Edinburgh.

Join us: https://community.holidaymakerxp.co.uk/events/edinburgh-xp/

Introducing Sarah Allanson, Director for Scotland and Northern Ireland, Holiday and Residential Parks Association, and o...
28/08/2026

Introducing Sarah Allanson, Director for Scotland and Northern Ireland, Holiday and Residential Parks Association, and one of our amazing XPH Edinburgh speakers!

Sarah works directly with parks and outdoor hospitality operators across Scotland on the issues that matter most to them day to day. She brings a grounded, practical perspective on what the sector is dealing with right now, from innovation and investment to the policy and industry pressures shaping decisions on the ground.

We are so delighted to have her returning to XPH once again to share her wealth of knowledge and passion for the parks sector.

Join us: https://community.holidaymakerxp.co.uk/events/edinburgh-xp/

Introducing one of our amazing XPH Edinburgh speakers... Marc Crothall MBE, Chief Executive, Scottish Tourism Alliance (...
27/08/2026

Introducing one of our amazing XPH Edinburgh speakers... Marc Crothall MBE, Chief Executive, Scottish Tourism Alliance (STA).

For those that haven't been fortunate enough to meet him, Marc is Chief Executive of the Scottish Tourism Alliance and Co-Chair of Scotland's Tourism and Hospitality Industry Leadership Group. He received an MBE for services to the Scottish tourism industry and was awarded the Institute of Directors Lifetime Achievement Award in 2025.

Few people have a clearer view of where Scottish tourism is heading, what the sector needs from its operators and leaders, and how the national strategy translates into practical decisions on the ground.

Thank you again to Marc and the STA for again supporting XP Hospitality!

Join us: https://community.holidaymakerxp.co.uk/events/edinburgh-xp/

For years, "going digital" just meant an expensive website, robotic SEO, and greedy PPC. Not your brand, not who you are...
26/08/2026

For years, "going digital" just meant an expensive website, robotic SEO, and greedy PPC. Not your brand, not who you are, not the reason your guests return again and again.

Then it meant more third-party channels, more social platforms, more formats and trends to keep up with. Each one taking a bit more of your bottom line and diluting your brand further into the sea of OTAs and noise. And after all that, things still didn't work as smoothly as they should.

The truth is, you don't have to lock yourself into any system. A provider that entwines itself so deeply you have to work around it when it no longer fits isn't a partner, and isn't built for the future.

Your business, your choice, your experience. What you use, what connects, and the confidence to hold your direction rather than blend into everyone else's.

We do so much more than apps and screens, and you can access it from the start: https://www.holidaymakerapp.co.uk/get-started/?utm_source=social&utm_medium=organic_social&utm_campaign=digitalisation&utm_content=wed26aug_facebook

Image credit to our friends at Lady's Mile Holiday Park 🫶

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