High Rankine Copy

10/08/2021

☀ Is that the sun!? Let's celebrate with a sale! ☀

Boost your sales and engagement with some Wondrous Welcome Copy or Fantastic Facebook Posts for just £100!

Or, get a tremendous 10% OFF my array of other services, from newsletter, web and print copy, to email design and code.

Shades on folks, this offer's a blinder! 😎

13/05/2021

I've been hard at work these last couple of weeks, pouring my magic into the keyboard to create some (very fun) product category pages for Metal Weave Games.

MWG are a fantastic company, who have produced a number of RPG accessories, merchandise and supplements. It's been great fun working with them - and there's more to come!

 METAL WEAVE GAMES THE BRIEFMetal Weave Games are producers of fantastic Tabletop Role Playing Game (TTRPG) supplements, merchandise, and accessories. They required a copywriter with RPG experience to add some magical copy to each of their product category pages. In order to explain what each categ...

16/03/2021

So you may be wondering... what exactly is copywriting? It's that thing you see with the company name and that 'C' symbol, right?

I hear that a lot 😅

Copywriting is writing that sells. You see it everywhere:

✉️ Emails
🌐 Websites
🌇 Billboards
👍 Facebook Ads
🌍 And much more!

It's marketing, advertising, and more often than not - storytelling.

A copywriter is therefore somebody who writes copy... and tells a story.

I've been telling stories for many years, and I've worked in the marketing world for a full decade.

These things combined make me the copywriter you need to work with to hit those targets, connect with your audience, and sell your amazing product or service. My copy flows like... magic ✨

Interested?

Submit your details on the contact form below and let's make something magical!
https://www.highrankinecopy.com/contact

16/03/2021

Embracing the magic of High Rankine Copy with a new mystical logo and enchanting purple theme - what do you think?

Copywriter, email marketer, storyteller

09/02/2021

Whew! Been a bit quiet here lately - but for good reason! A new update will be coming soon with some great work I'm doing with an online software company - keep your eyes peeled! 👀

08/01/2021

Testing! Testing!

Today's blog post explores the benefits of testing your email campaigns. Within, I explain 3 simple tests that you can use to boost your metrics and start seeing the results your deserve!

If you'd like to explore how enchanting copy can make your tests really worthwhile, get in touch now!

Are your emails not performing as well as you’d hoped? It may surprise you to learn that the average email open rate (for marketing emails) is only between 15-25% - and that’s for a good campaign! Likewise, the average clickthrough-rate is around 2.5%. Yikes! If your campaigns are struggling, th...

05/01/2021

14/12/2020

I had the pleasure of working with Beth at Starry Nights Baby Sleep on a Facebook promotion for her baby sleep business. As a parent who has struggled somewhat with a child not sleeping - I felt like I really connected with the target audience on this one!

If you'd like to work together on some Facebook Ads/Posts for your business, or know someone who could benefit from truly compelling copy, get in touch!

 Starry Night’s Baby Sleep View fullsize The BriefTo whom are we communicating? What do we know about them? To sleep deprived parents who have come to a point where they are in need of a change of sleep habits. It may be Mum’s who are up during the night more than the Dad’s, however with lock...

01/12/2020

01/12/2020

I had a lot of fun putting this spec email together! If there's anything role-playing games have taught me, it's how to effectively step into another person's shoes. (This could include your brand or customer's shoes!)

If you'd like to have an awesome looking email for your business (like this one) get in touch today!
https://www.highrankinecopy.com/email/baldurs-gate-3

BALDUR’S GATE 3 (SPEC EMAIL) View fullsize Note: This is a spec email for Baldur’s Gate 3 (Larian Studios).The BriefTo whom are we communicating? What do we know about them? Men and women aged between 18-40. Enjoy video games, play games on mobile. Looking to play BG3 anywhere, anytime. Like RPG...

25/11/2020

New blog post! Today I talk about the importance of a good subject line, and that sneaky snippet that often gets overlooked...

https://www.highrankinecopy.com/email-wizardry/open-me

The first thing you customer sees is your subject line. If it's no good, your email is going straight to the bin...

20/11/2020

My first blog post is live! In this short read, I explain the benefits of sending HTML email over plain-text, and why businesses of all sizes should be sending HTML.

And did I mention that High Rankine Copy can provide fully-functional HTML as part of my email services? 😁

https://www.highrankinecopy.com/email-wizardry/why-html

HTML email has been around for a while, here's why you should be doing it.