Elms Creative

Elms Creative Elms Creative is an Advertising Agency based in Bournemouth/London covering aspects of Web Design/De

Elms Creative has many years of experience in the advertising/digital industry with expertise in the field of web design/development, SEO, AdWords, PPC, web hosting, graphic design and also covering areas of photography, branding & video production. Our mission statement is to provide high quality work at affordable prices. With our core services we are focused more on the digital side as this area seems to be growing trend and includes such things as mobile applications, eCommerce solutions, social networking and digital design. Feel free to get in touch if you are interested in any of the services we offer!

Is it too late to start your own social media channel or online business, especially with AI changing the landscape? Not...
24/09/2026

Is it too late to start your own social media channel or online business, especially with AI changing the landscape? Not at all, and there are some strong reasons why that is the case.

With AI tools becoming more accessible, it’s easy to wonder whether you’ve missed the boat when it comes to starting a new online business or building a social media channel. While it may feel like the market is already crowded, there are still plenty of opportunities to carve out your own space and build something that works for you.

Our latest blog post explores this in more detail here: https://www.elmscreative.com/blog/the-case-for-starting-a-new-social-media-venture-today/

SEO attribution is still broken. Stop trying to make it perfect. You don’t need to reconstruct every touchpoint. You nee...
24/09/2026

SEO attribution is still broken. Stop trying to make it perfect. You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s actually contributing to the outcome.

Attribution has never been straightforward in SEO. With AI-generated answers, fragmented user journeys, and disconnected platforms, we can measure more elements of SEO’s impact, but we still can’t connect everything into one complete picture.

If you want to learn more about this, you can read the full article here: https://searchengineland.com/seo-attribution-why-its-broken-what-you-can-do-456776

Pew’s 37-country survey finds more people expect AI to reduce jobs than create them, with this view more common in high-...
22/09/2026

Pew’s 37-country survey finds more people expect AI to reduce jobs than create them, with this view more common in high-income countries than middle-income ones.

Pew published the report on Sept. 17. Across all 37 countries, a median of 46% said AI will lead to fewer jobs in their country, while 9% said it will create more jobs. Another 25% said they weren’t sure. In 34 of the 37 countries surveyed by Pew Research Center, more people expect AI to result in fewer jobs than more jobs over the next 20 years.

To read more about this topic, you can see the full link here: https://www.searchenginejournal.com/pew-ai-job-loss-expectations-survey/589836/

Google’s John Mueller addresses a strange de-indexing case where an unrelated website appeared to replace a site’s pages...
22/09/2026

Google’s John Mueller addresses a strange de-indexing case where an unrelated website appeared to replace a site’s pages in search results.

A cross-domain canonical is a meta tag that tells search engines that content on one website is the same as content on another. It’s the multi-website version of a standard canonical meta tag, which manages URLs within the same website. Google treats both as strong signals but is not required to follow them.

If you want to learn more about this, you can view the full link here: https://www.searchenginejournal.com/google-responds-to-cross-domain-canonical-de-indexing-report/589917/

Anthropic shares prompting improvements that reduce token usage, strengthen writing and coding, and help users get more ...
17/09/2026

Anthropic shares prompting improvements that reduce token usage, strengthen writing and coding, and help users get more from lower-cost effort settings.

The approach is straightforward: identify the writing behaviour you don’t want and explain what that pattern looks like. Then describe what you want instead. Define the undesirable writing pattern, then provide the model with an example of the preferred approach. Anthropic notes that even a short, general prompt can be effective.

If you use Claude or want to learn more about these improvements, you can read the full article here: https://www.searchenginejournal.com/anthropic-shares-power-prompts-that-improve-ai-results/589448/

Google’s John Mueller acknowledges that Search Console’s AI search reporting falls short when it comes to providing the ...
17/09/2026

Google’s John Mueller acknowledges that Search Console’s AI search reporting falls short when it comes to providing the position data SEOs need.

The report primarily focuses on impressions, showing how often a URL appears across AI search surfaces, including AI Overviews and AI Mode. The data is filtered, meaning the values displayed are already included within the standard Search performance report.

If you use GSC and want to learn more about AI search reporting and what this means for SEO, you can read the full article here: https://www.searchenginejournal.com/google-admits-search-console-reporting-for-ai-search-is-inadequate/589236/

Google says Business Profile post view counts are now rolling out globally for posts published within the past 18 months...
15/09/2026

Google says Business Profile post view counts are now rolling out globally for posts published within the past 18 months, although the data is not yet available through the API.

Post-level view reporting has returned three and a half years after Google discontinued the previous metric. The company’s API deprecation schedule lists post views and post button clicks as ending on February 20, 2023, with no replacement announced at the time.

Have a Google Business Profile? You may want to read more about this new feature: https://www.searchenginejournal.com/google-business-profile-post-view-counts/589128/

AI Overviews reduced search referrals to Wikipedia by around 5%, according to a University of Washington paper. Google d...
15/09/2026

AI Overviews reduced search referrals to Wikipedia by around 5%, according to a University of Washington paper. Google disputes the referral metric.

A University of Washington working paper estimates that Google’s AI Overviews reduced monthly search referrals to English Wikipedia by approximately 5% after the feature became the U.S. default in 2024. The paper, authored by Mehrzad Khosravi and Hema Yoganarasimhan, was last updated on September 2 and has not been peer reviewed.

If you’d like to learn more, you can read the full article here: https://www.searchenginejournal.com/what-wikipedia-reveals-about-ai-overviews-and-web-traffic/589042/

With AI website builders, business owners can achieve far more without putting unnecessary pressure on the budget, but i...
10/09/2026

With AI website builders, business owners can achieve far more without putting unnecessary pressure on the budget, but is relying on them entirely the right approach?

We've written a blog covering some of the key areas you should consider, because building a website with AI isn't always as straightforward as it may seem. There are several important factors to think about, including effectiveness, accessibility and, importantly, the potential implications for SEO.

Want to learn more? Check out the full article here and discover what you should consider going full AI: https://www.elmscreative.com/blog/is-ai-alone-enough-to-build-a-professional-website-for-small-businesses/

Google has stated that the latest changes to its search results represent “the largest reduction in quality of service a...
10/09/2026

Google has stated that the latest changes to its search results represent “the largest reduction in quality of service at the world’s most popular internet search engine in its 29-year search history.”

Speaking to Reuters, Google said the changes, introduced as part of its response to European Union regulations, could significantly impact the search experience for users and businesses across Europe.

If you’d like to learn more about these changes, you can read the full article here: https://searchengineland.com/google-says-dma-changes-in-eu-resulted-in-worse-degradation-of-search-quality-ever-487340

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