Elms Creative

Elms Creative Elms Creative is an Advertising Agency based in Bournemouth/London covering aspects of Web Design/De

Elms Creative has many years of experience in the advertising/digital industry with expertise in the field of web design/development, SEO, AdWords, PPC, web hosting, graphic design and also covering areas of photography, branding & video production. Our mission statement is to provide high quality work at affordable prices. With our core services we are focused more on the digital side as this are

a seems to be growing trend and includes such things as mobile applications, eCommerce solutions, social networking and digital design. Feel free to get in touch if you are interested in any of the services we offer!

With AI now playing a central role in search engines and search behaviour, it's becoming increasingly important to optim...
18/06/2026

With AI now playing a central role in search engines and search behaviour, it's becoming increasingly important to optimise website content for AI-driven search. One way to achieve this is through llms.txt files, which help AI systems better understand and access your website's content.

As this is still a relatively new development, many people may not yet be familiar with llms.txt files or how they work. To help explain the concept, we've published a detailed blog article covering what llms.txt files are, how they function, and the benefits they can provide.

If you'd like to learn more, you can read the full article here: https://www.elmscreative.com/blog/how-llms-txt-files-can-support-ai-interaction-with-websites/

Ahrefs analysed 137,000 domains and discovered that 97% of llms.txt files generated no requests, while AI retrieval bots...
18/06/2026

Ahrefs analysed 137,000 domains and discovered that 97% of llms.txt files generated no requests, while AI retrieval bots represented just 1% of all recorded requests.

Using Ahrefs data, the study identified user agents accessing these files. Approximately 28% of the 137,000 domains surveyed have published an llms.txt file. However, because Ahrefs customers tend to be more technically advanced, adoption across the wider web is likely lower.

To learn more about the findings, you can view the full analysis using the link below: https://www.searchenginejournal.com/97-of-llms-txt-files-got-no-requests-ahrefs-data-shows/579478/

The MonsterInsights WordPress plugin website is currently offline, with users being advised not to download the plugin f...
16/06/2026

The MonsterInsights WordPress plugin website is currently offline, with users being advised not to download the plugin from third-party sources.

The MonsterInsights website has reportedly been targeted in a cyberattack, with claims that it was compromised and used to send phishing emails to customers. The free version of MonsterInsights is installed on more than two million websites, while the plugin is estimated to be active on over three million sites overall.

Given the popularity of this plugin, it is important to ensure installations are updated as appropriate. For further information and details, you can read more here: https://www.searchenginejournal.com/monsterinsights-website-compromised-and-sending-phishing-emails/579140/

Google's information agents are now available across all AI Mode languages and markets for AI Ultra subscribers, with br...
16/06/2026

Google's information agents are now available across all AI Mode languages and markets for AI Ultra subscribers, with broader availability planned for this summer.

Google has introduced information agents in Search for AI Ultra subscribers across all AI Mode languages and markets. Robby Stein, Vice President of Product for Google Search, announced the rollout in a post on X and confirmed that access will be extended to additional users this summer.

If you would like to learn more about this new feature, you can read the full article here: https://www.searchenginejournal.com/google-rolls-out-ai-mode-information-agents-to-ultra-subscribers/579085/

WordPress has introduced the Protect The Shire initiative, a new effort designed to improve the security of all plugins ...
11/06/2026

WordPress has introduced the Protect The Shire initiative, a new effort designed to improve the security of all plugins and themes hosted within its repositories and directories.

As part of the announcement, WordPress outlined plans to strengthen plugin and theme security across its ecosystem. The initiative will also introduce a temporary 24-hour delay before plugin and theme updates are distributed through automatic updates, providing additional time for security checks and review.

To learn more about the Protect The Shire initiative and how it could enhance security across the WordPress platform, view the full article here: https://www.searchenginejournal.com/wordpress-announces-initiative-to-secure-all-plugins-and-themes/578189/

Reuters and Time have begun blocking AI bots by default, granting access only to approved crawlers through allowlists as...
11/06/2026

Reuters and Time have begun blocking AI bots by default, granting access only to approved crawlers through allowlists as more publishers take steps to limit AI-driven content scraping.

Both organisations implemented the change in May, joining People Inc. and The Atlantic, which introduced similar measures over the past year. Reuters reports that the move has not affected traffic levels while reducing the costs associated with serving bot requests. Executives also note that these restrictions are encouraging AI companies to engage in licensing discussions.

To learn more about why an increasing number of websites are choosing to block AI crawlers by default, read the full article here: https://www.searchenginejournal.com/more-news-sites-default-to-blocking-ai-crawlers/578527/

The UK's Competition and Markets Authority (CMA) has introduced a new conduct requirement for Google Search, enabling pu...
09/06/2026

The UK's Competition and Markets Authority (CMA) has introduced a new conduct requirement for Google Search, enabling publishers to opt out of certain AI-powered search features while also requiring greater transparency around content attribution.

The measure follows the CMA’s decision to designate Google with Strategic Market Status in general search and forms part of the UK’s digital markets competition framework established under the Digital Markets, Competition and Consumers Act.

If you would like to learn more about this development, you can read the full article via the link here: https://www.searchenginejournal.com/google-must-let-websites-opt-out-of-ai-search-features-in-uk/577970/

Google has introduced official documentation detailing a native integration between Google Business Profile and Google A...
09/06/2026

Google has introduced official documentation detailing a native integration between Google Business Profile and Google Analytics, allowing local engagement metrics such as phone calls and direction requests to be viewed directly within Analytics reports.

The documentation confirms a direct connection between the two platforms, providing businesses with enhanced visibility into local customer interactions. However, this feature may not yet be available across all Google Analytics accounts.

To learn more about this latest Google Analytics enhancement, view the full documentation via the link: https://www.searchenginejournal.com/google-analytics-is-adding-google-business-profile-data/578107/

Google and other search engines are increasingly integrating artificial intelligence into search results, including AI o...
04/06/2026

Google and other search engines are increasingly integrating artificial intelligence into search results, including AI overviews and related features, which is transforming the overall SEO landscape significantly today across platforms.

Does this signal the end of SEO? No, not at all, but it indicates ongoing evolution, and like any strategy, SEO must adapt, so we have written a blog post exploring the future of SEO with AI inclusion now available online today.

We explore topics including the evolving role of keywords, AI-driven features, and additional insights, so if you are interested in reading further, you can see our article here: https://www.elmscreative.com/blog/the-shift-towards-ai-what-it-means-for-the-future-of-seo/

Google's Invalid Activity Credit Report provides advertisers with greater transparency into refunded ad spend resulting ...
04/06/2026

Google's Invalid Activity Credit Report provides advertisers with greater transparency into refunded ad spend resulting from invalid clicks and traffic.

Google has released updated documentation spotlighting its Invalid Activity Credit Report, drawing attention to a valuable but often overlooked tool that enables advertisers to monitor refunds issued for invalid clicks and interactions.

If you're running Google Ads, this report can be extremely useful for identifying invalid traffic and gaining better visibility into refunded advertising costs: https://searchengineland.com/google-spotlights-invalid-click-credits-with-new-ads-help-documentation-479273

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Aviation Business Park, Enterprise Close, Christchurch
Dorset
BH236NX

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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+443455210024

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