Duthie Digital

23/01/2026

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐈’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐂𝐚𝐫𝐫𝐲 𝐎𝐧 𝐊𝐢𝐜𝐤𝐢𝐧𝐠 ⚽️

Carry On Kicking is Dundee’s mental health football project and something I’ve helped run for men in Dundee since August 2025. Mental health is a growing challenge in Dundee, and when the opportunity came to join, it was not just as a digital partner but also as someone people could turn to when it gets tough.

The project is run by 4 of us, all with different professional backgrounds and qualifications: a mental health worker, a personal trainer and mind coach, myself with a marketing background, and one with a business background. Behind the scenes, we’ve all been completing further training to continue growing the project and improving the support we offer.

Since I’ve joined, we’ve gone from strength to strength, and there’s a lot of exciting things to come this year. I’m proud to be involved and to have helped bring our new website to life.

🚀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗟𝗮𝘂𝗻𝗰𝗵

We are proud to announce the launch of the new Carry On Kicking website.

This marks an important step for us as we continue with our growth. The website will be our main platform to showcase the work we do and, more importantly, support our long term vision of creating an accessible space where people can find mental health resources and support when they need it.

We are still working on adding content, but the foundations are in place and we are happy with how the website is developing.

You can view our website at: carryonkicking.co.uk

12/01/2026

Most vodka brands compete on heritage. AU Vodka competed on attention.

By building a digital first brand, owning ecommerce early, and embedding themselves into music, nightlife and pub culture, AU turned a challenger vodka into one of the UK’s fastest growing drinks brands.

From bold visual identity and influencer marketing to pub taps and national rollout in Wetherspoons, AU shows what modern brand building really looks like.

I’ve broken down exactly how they did it and what other brands can learn. Read the full article here: https://bit.ly/DuthieDigital_AUVodka

04/01/2026

Tomorrow is the first Monday of the year. Gyms will be full, and New Year’s resolutions will be in full swing.

January is the moment when motivation is highest, and brands that understand it win attention. Gymshark did exactly that, combining e‑commerce, influencer marketing, and real gym culture.

Read how they built a global brand: https://bit.ly/DuthieDigital_Gymshark

23/12/2025

𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐢𝐧 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤: 𝐀 𝐂𝐢𝐭𝐲 𝐓𝐡𝐚𝐭 𝐊𝐧𝐨𝐰𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 🎄🌃

Writing from New York, it’s clear why the city has become the global image of Christmas. From Buddy the Elf and Kevin McCallister to Kris Kringle at Macy’s, Rockefeller Center’s tree, Central Park ice skating, and wreaths on fire engines, every detail is carefully orchestrated.

At 26, this is the first Christmas in years that has truly felt like Christmas. Explore how nostalgia, design, and consumer psychology turn expectation into experience in my full article: https://bit.ly/DuthieDigital_NYCXMAS

26/11/2025

𝗛𝗼𝗺𝗲 𝗔𝗹𝗼𝗻𝗲 𝗠𝗲𝗺𝗼𝗿𝗶𝗲𝘀, 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗣𝗹𝗮𝗻𝘀 𝗮𝗻𝗱 𝗮 𝗕𝗶𝘁 𝗼𝗳 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝗻 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 🎄🗽

This Christmas, me and Maya are heading back to New York and I wanted something simple that actually solves a real problem for us. To do this, I’ve built a savings app that shows exactly where our money is sitting, how close we are to our target and what that gives us when we’re over there. It keeps everything in one place and it has been a good way for me to learn while building something that we’ll actually use.

We both have our bank accounts showing side by side and we can pay in or withdraw after setting our savings target. It links to real time currency exchange so we can see the dollar amount straight away. It also uses live prices from Google to show what we can already buy with whatever is in the pot.

I loved the Home Alone films growing up and some of my earliest memories are watching them with my brother and sister, so to connect that to the app a few amounts trigger messages like “Pizza at the Plaza like Kevin”, “A turtle dove from Duncan’s Toy Chest” and “Keep that money safe, the Sticky Bandits are about”.

Simple idea and a solid project to work on.

01/08/2025

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗟𝗮𝘂𝗻𝗰𝗵: The 60 Mile Inn, Bridge of Orchy

Proud to launch the website for The 60 Mile Inn — an exciting new venture from my cousin, offering a place to stay along the West Highland Way in Bridge of Orchy.

The build included:
▪️ Third-party booking integration
▪️ Business email accounts
▪️ Email marketing setup
▪️ Walking, driving and public transport directions from current location
▪️ An interactive stargazing to learn facts about Scotland’s night sky

Wishing Charlie and the family all the best as they get everything up and running. Looking forward to seeing it all come together.

🔗 Check out the site: www.60mileinn.com
⏰ Bookings open at 9am

09/04/2025

Today I’m pleased to announce the launch of phlump.co.uk - the new way to purchase delicious gourmet marshmallows handmade in Angus!

Key features of the site include:

▪️Nearest Stockist By Postcode
▪️Flavour Request & Automated Response
▪️Mobile Payment Options
▪️Customer Accounts
▪️Newsletter Sign Up & Integration
▪️Product Review Section

I thank the team at Phlump for giving me the opportunity to support them during their growth period and I wish them every success in the future. If you haven’t already tried these products, then I recommend you do. You won’t be disappointed!