17/02/2023
LOGO - Why do we use Primary, Secondary and Submark logos?
* The primary logo contains the most detailed design elements, including the full brand name, established dates, location, and icons. It is best suited for use in large formats like signage, print materials, and merchandise where legibility is critical.
* The secondary logo is a simplified version of the primary logo, with extraneous elements removed to improve legibility. This logo is commonly used in smaller formats like website headers, invoices, and other printed materials.
* The submark logo is designed for use in smaller situations where legibility is crucial. This logo is simple and easy to read at a small size, making it ideal for social media icons and similar applications.