Climbing Trees

Climbing Trees A proactive team supporting continuous business growth.

We are an online marketing company - helping clients:

- get quality positioning for the most relevant search terms - ensuring that your website is returned to searchers (SEO)
- Pay per Click Ads (PPC on Google, Yahoo and Bing)
- Affiliate Marketing management
- Blogging and Social Media management (esp Wordpress, Twitter and Foursquare)
- On site optimisation
- Conversion rate optimisation


- User testing

If you have a website and want it to deliver more in terms of sales, traffic, leads or enquiries then speak to us today.

Happy Hackathon 🌱Last week, Team Trees came together to step away from the day-to-day and focus on improving how we work...
23/03/2026

Happy Hackathon 🌱

Last week, Team Trees came together to step away from the day-to-day and focus on improving how we work.

Once a month, we carve out time for exactly this - no client work, just a chance to refine processes, share ideas, and continually try to do better. This time, it was all about building out checklists to keep everything running smoothly (simple, but it makes a genuine difference when everyone’s aligned).

It’s part team building, part problem solving, part “why do we do it like that?” And that curiosity is usually where the best ideas come from!

A small shift in time, but a big impact on how we work. 🌳

The biggest challenge facing performance marketers isn't technical.For years, your value was measured by how many optimi...
27/11/2025

The biggest challenge facing performance marketers isn't technical.

For years, your value was measured by how many optimisations you made. How granular your segmentation was. How often you adjusted bids and tested variants.

That's no longer how AI-driven campaigns work.

Smart Bidding and Performance Max processes thousands of signals per auction. They learn patterns across millions of data points. They adjust in real time based on factors you can't manually track.

When you micromanage these systems the way you managed manual campaigns, performance suffers.

The fundamental shift: stop managing every variable, start feeding the algorithm the right signals.

Swipe through for the complete mindset shift ➡️

What a great day.Last week we spent a day at Manningtree High School and FitzWimarc School for , and honestly? The stud...
18/11/2025

What a great day.

Last week we spent a day at Manningtree High School and FitzWimarc School for , and honestly? The students blew us away.

The students were highly engaged, and some even asked about apprenticeships. It was great to see that spark of interest, which was exactly the goal - to inspire interest in the digital industry, especially among girls.

This is why we show up for initiatives like this. Digital careers aren't just for a certain type of person – they're for curious minds, problem-solvers, storytellers, and people who want to build things that matter. If today helped even a handful of students see themselves in that picture, we've done our job.

Thank you to the incredible staff at both schools for hosting us, and to (British Interactive Media Association), Systems, First Collective, , and Martin Lagonda Ltd for creating this opportunity to invest in the next generation.

We'll be back next year.

https://bit.ly/BIMA-DigitalDay

The 4S Framework is the most practical model for understanding AI content selection.🗓️ On 25 November at 11 am, Charlie ...
16/11/2025

The 4S Framework is the most practical model for understanding AI content selection.

🗓️ On 25 November at 11 am, Charlie is presenting the complete framework with practical implementation guidance.

Join us → https://bit.ly/climbingtreeswebinarCCT

13/11/2025

Zero-click searches now dominate 80% of user interactions.

Traditional PPC metrics are becoming less reliable. AI engines prioritise different signals than Google's traditional algorithm.

This changes everything about campaign structure.

That's what Charlie's solving for on Nov 25.

Register now → https://bit.ly/climbingtreeswebinarCCT

Two-thirds of consumers believe AI will replace traditional search within five years.Yet most marketing leaders are trea...
11/11/2025

Two-thirds of consumers believe AI will replace traditional search within five years.

Yet most marketing leaders are treating AI search as "emerging" while competitors build authority in AI-generated answers right now.

Early movers compound data and visibility advantages every week.

Swipe through for what's actually happening in AI search, why delay costs market share, and what myths are keeping leaders from acting. ➡️

By 2028, $750 billion in revenue will funnel through AI-powered search.

The brands visible today are building compounding advantages. Those waiting are starting from zero.

Meet Charlie Udall, our Performance Director and the architect of the AI Performance Pyramid framework.Charlie brings 10...
11/11/2025

Meet Charlie Udall, our Performance Director and the architect of the AI Performance Pyramid framework.

Charlie brings 10+ years of paid media and paid ads experience to this work. He's built a systematic methodology for helping brands navigate the shift to AI-powered search.

🗓️ On 25 November at 11 am, Charlie is hosting a webinar to present the complete framework and answer your questions about how to maintain current performance while preparing for the AI era.

This session is designed for marketing professionals who need systematic, proven approaches to AI campaign optimisation.

Register now → https://bit.ly/climbingtreeswebinarCCT

We're buzzing for this Wednesday.Our team will be at Manningtree High School and FitzWimarc School, spending the day w...
10/11/2025

We're buzzing for this Wednesday.

Our team will be at Manningtree High School and FitzWimarc School, spending the day with Year 7-11 students exploring what a career in digital actually looks like – and hopefully showing them there's a path here for everyone, whatever their strengths.

We'll be walking them through real projects, talking about the breadth of roles in our industry (it's not all coding!), and setting them a creative challenge to tackle together.

For us, this is about more than ticking a box. We believe business should create opportunity, not just extract value. And if we can spark curiosity in even one student who didn't think digital was for them? That's a win.

Huge thanks to BIMA (British Interactive Media Association), EPAM Systems, Human First Collective, HelloFresh, and Aston Martin Lagonda Ltd for making this happen and championing the nation's .

Let's do this.

https://bit.ly/BIMA-DigitalDay

50% of search traffic will be AI-powered by 2028. That's not a distant future — it's three years away.The shift is alrea...
10/11/2025

50% of search traffic will be AI-powered by 2028. That's not a distant future — it's three years away.

The shift is already happening. AI is fundamentally changing how campaigns perform, how ad inventory gets distributed, and how brands compete for visibility.

Our Performance Director, Charlie Udall, is hosting a live webinar on November 25 at 11 am to break down what this means for your advertising strategy.

You'll learn:
→ How AI engines actually select content and optimise campaigns
→ The campaign structures that work in AI-first advertising
→ What organisations are implementing to stay ahead

This isn't theory. It's what we're seeing work as the landscape evolves.

Register in comments 👇

This year we're celebrating 15 years of Climbing Trees. 🌳What started in 2010 as a dream of securing five days of freela...
07/11/2025

This year we're celebrating 15 years of Climbing Trees. 🌳

What started in 2010 as a dream of securing five days of freelance work has grown into something we're genuinely proud of – an 18-person team, B Corp certified, and honoured with the King's Award for Sustainable Business.

Our Managing Director has shared the full story – the pivotal moments, the learning curves, the incredible clients who've backed us (looking at you, Olympus, Brentwood Communications, and Grassform), and our thoughts on what's next as AI reshapes our industry.

From Google's Penguin updates to ChatGPT, from solo founder to industry-leading team, from desktop-only Google Ads to LLM optimisation – it's been quite a journey.

We're looking ahead to the next 15 years with cautious optimism, a commitment to keeping humans in the loop, and an unwavering focus on purpose-driven work.

Read our story: https://www.climbingtrees.com/15-years-climbing-trees-digital-marketing-journey/

What's been your biggest learning in the last 15 years? We'd love to hear.

Do you blame the AI when campaigns underperform?The truth: the issue isn't the technology - it's the foundation.When con...
06/11/2025

Do you blame the AI when campaigns underperform?

The truth: the issue isn't the technology - it's the foundation.

When conversions are of low quality, budgets compete with each other, and the AI lacks clear signals, Performance Max can't deliver profitable conversions.

Your AI campaigns need three things: clean data, a separated structure, and fresh creative.

Swipe through for the five fixes that turn AI campaigns into revenue drivers ➡️

Address

60b High Street
Earls Colne
CO62PB

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 3:30pm

Telephone

+441206587207

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