04/06/2026
STEL Tools came to us struggling with an existing website that was no longer effectively supporting the business 💻
The issues were not cosmetic; they directly impacted sales, visibility, and day-to-day usability.
Their biggest challenges were:
🚫 Core site functionality was failing
🚫 Product data was inconsistent and unclear
🚫 Checkout issues were preventing sales
🚫 Search visibility had dropped
🚫 An outdated platform and experience
🚫 Mobile experience was effectively unsupported
🚫 Performance limitation
Our approach was to deliver a full redesign and rebuild, focusing on performance, usability, and long-term manageability.
We rebuilt the site from the ground up using a streamlined WordPress and WooCommerce setup, supported by a structured design process and a carefully managed deployment approach.
The results:
✅ A website that the team can manage without a bottleneck
✅ WordPress + WooCommerce implementation
✅ Product structure and naming conventions (SEO support)
✅ UX improvements and simplified checkout journey
✅ Mobile-first improvements
STEL Tools needed more than just a quick fix.
They needed a complete rebuild to restore stability, improve speed, modernise the brand experience, and support growth by strengthening UX and SEO foundations.
What is the biggest challenge you've faced that is similar to this?
