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Counting Stars Digital

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Counting Stars Digital

Taking the stress & confusion out of digital marketing for small businesses - We help with Social Media, Branding, Meta Ads, Websites & SEO/GEO
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At Counting Stars we provide digital services to help businesses succeed online. Based in East Sussex, we operate locally, nationally, and even globally to enhance the digital presence of our clients. We specialise in social media and website management, online marketing strategies, SEO and content/copywriting. We provide a wide range of services for our clients, from working with new businesses i

n an advisory capacity – to providing ongoing management of all digital platforms, for large and small businesses alike. Our expert team of analytical thinkers uses specialist online tools and technology, utilising analytics to optimal effect in order to deliver an efficient and effective service. If you need help getting noticed online, please reach out.

31/03/2026

Social media is no longer just where people scroll; it’s where they search.

If your content isn’t optimised for discovery, it’s not being seen by the people who actually need it.

That’s why we’ve put together 4 simple ways to optimise your content for search and get your posts working harder for you.

Small tweaks = big difference!

Save this so you can come back to it before your next post, and share it with someone who’s still writing captions like it’s 2019 👀

25/03/2026

That “quick post” you thought would take 5 minutes…

Rewritten 6 times
Overthought completely
Posted… then immediately spotted a typo 😅

We’ve all been there.

You don’t need perfect.
You just need to show up.

19/03/2026

Social media engagement hasn’t disappeared in 2026.
It’s just measuring different things.

A lot of business owners are noticing it right now… likes are down, posts feel quieter, and reach can seem unpredictable.

But the truth is the algorithm hasn’t broken. It’s evolved. Platforms are now paying far more attention to signals like:

• Saves
• Shares
• Watch time
• Comments
• Replays

These actions tell the platform your content was genuinely useful or interesting, not just quickly liked while scrolling.

So if your likes have dipped recently, it doesn’t necessarily mean your content is worse. It may simply mean the indicators of success have shifted.

That’s exactly why we created this carousel. Inside we’re breaking down 8 social media trends for 2026 that every business owner and creator should understand, including how the algorithm is changing and what you can do to adapt.

The good news? None of these changes are bad for small businesses. In fact, they favour content that is helpful, thoughtful and worth saving rather than flashy or click-bait.

Save this post so you can come back to it later, and share it with a business friend who’s been wondering why their engagement looks different this year.

16/03/2026

A great logo is more than just a design. It is the face of your brand.

We have been busy working on several logo and branding projects recently, and one of the latest is this new design for Eastbourne based decorating company JM Painting & Decorating.

When we create a logo for a business, we do not just think about how it looks on screen. We design it so it works everywhere your brand needs to appear.

That means you receive your logo in high resolution professional formats that can be used across everything from small items like pens and business cards through to large banners, shop signage and vehicle graphics.

A logo needs to be flexible enough to represent your business consistently wherever it appears.

Our logo design process is simple and collaborative. We work closely with you to understand your business, your style and how you want your brand to be seen.

One thing we always reassure clients about is revisions. Many people feel uncomfortable asking for changes, but your logo is one of the most important visual elements of your business. It needs to feel right.

That is why we offer unlimited revisions. We work patiently with you to refine the design until it reflects exactly what you had in mind. If something needs tweaking, adjusting or exploring further, that is all part of the process.

We will keep refining the design until you are completely happy with the final result.

If you are starting a new business or feel your current branding could use a refresh, we would love to help.

Send us a message to learn more about our logo design and branding services.

13/03/2026

Is your social media reach and engagement not where you want it to be?

We’ve just completed a detailed Instagram audit and strategy plan for a book reviewer who wanted to understand how to increase her reach and engagement.

This is a service we have been offering for many years at Counting Stars, and in that time we have completed dozens of social media strategy plans for businesses and creators who want clearer direction and better results from their content.

Our audits go far beyond surface level advice. We take a deep dive into what you are currently doing on social media, what is working well in your niche and what opportunities might be missing from your strategy.

For this client we analysed her current Instagram activity, reviewed how other successful creators in the book review space structure their content and then created a 25-page Instagram strategy plan packed with practical insights and actionable recommendations.

The plan included:

• A review of her current content and performance
• Competitor and niche analysis
• Practical feedback on what to improve
• Post ideas across multiple formats such as reels, carousels and discussion posts
• Actionable steps to help increase reach and engagement

Alongside the strategy document we also provide access to our social media resources pack, which includes platform specific guidance and a collection of free tools and resources that help with content creation, planning and social media management.

The aim is simple.
To give you a clear roadmap so you can create impactful social media content quickly and confidently.

If you have ever wondered how to increase your reach, improve engagement or simply make your social media efforts more effective, a social media audit and strategy plan can provide the clarity you need.

Pricing starts from £59.99 for one platform, or £150 for a full multi-platform strategy.

If you would like to learn more about our social media strategy service, send us a message or get in touch today and we will be happy to help.

11/03/2026

The Counting Stars team are jumping on the inner child trend.

Because sometimes it’s worth remembering where it all started.

Those little kids with big dreams, the wild imagination, and absolutely no idea what the future would look like.

If they could see us now, they’d probably be pretty proud.

Proud of the challenges we’ve pushed through.
Proud of the risks we’ve taken.
Proud of the battles we’ve faced and the lessons we’ve learned along the way.

Every step, every setback, every win has shaped who we are today.

Now we’re strong, independent professionals doing what we love most
helping other business owners grow, thrive, and build something they’re proud of too.

Not bad for kids with big dreams.

26/02/2026

📣 📣 Instagram carousel size changed. 📣 📣

You can now design carousels that take up more screen real estate in the feed, which means:

• More visual impact
• Less competition in the scroll
• More attention on your message

If you’re still designing in the old square format, you’re literally leaving space on the table.

Bigger canvas = more room for hooks, stronger headlines, clearer calls to action and content that feels immersive rather than cramped.

Save this so you design your next carousel in the new dimensions.

And send it to your business friends before they post another carousel 🙌

18/02/2026

3 Things to Try Before Spending More on Ads

Before you increase your ad budget, pause for a moment.

Spending more doesn’t always fix the problem.

Here are three things worth checking first.

1. Refresh your creative
If the same ad has been running for a while, people may have simply stopped noticing it. Try changing the image, the opening line, or the headline. You can keep the same message, just present it in a new way.

2. Simplify your campaigns
More campaigns and ad sets don’t always mean better results. In many cases, simpler setups perform better because the platform can learn faster from clearer signals.

3. Check clarity on your website or offer
If someone clicks your ad, can they quickly understand what you do, who it’s for, and what to do next? If that isn’t clear, ads will struggle no matter the budget.

Small tweaks can change results. Remember to always test and improve with small changes at a time.

13/02/2026

Here's a quick question for takeaway owners.

When you fancy a takeaway yourself…
Do you Google it straight away?
Or do you scroll first?

Most people scroll. Especially in the evenings, at weekends, or when they’re deciding what to eat that evening.

That’s why social media matters so much for takeaway businesses. It’s not about being fancy or posting all the time. It’s about being visible when people are hungry and deciding where to order from.

Things like...

Photos of your food.
BTS videos of cooking, packing orders and finished food.
Replies to comments.
Being active in local groups.

These are today’s version of word of mouth, especially if your loyal customers are engaging with and sharing this content.

We’ve written a blog all about why social media makes such a difference for takeaways in East Sussex, from late-night orders to being the name people recognise before they even open a delivery app.

If you run a takeaway and your socials feel a bit neglected, this one’s worth a read.

Grab five minutes and have a look

Link in the comments.

11/02/2026

Over the last three months, this takeaway has seen their followers more than triple and their sales double, simply by letting us take care of the social media side.

Running a takeaway is full-on, so hearing that we’ve made things easier and helped the business grow means a lot. Thank you so much for the kind words and the recommendation

10/02/2026

If your Facebook ads have started to feel a bit hit and miss lately, you’re not alone.

A lot of small businesses are finding that what worked before doesn’t work in quite the same way now. The platform has changed, ads tire out faster, and things can feel harder when you’re trying to juggle everything yourself.

This carousel walks through what’s changed and shares a few simple, practical things you can try before increasing your budget. Nothing technical, just small tweaks that can genuinely make a difference.

Have a swipe through and take whatever’s helpful. If you’re unsure where to start, we’re always happy to help you talk it through.

Address

Eastbourne

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 6pm
Friday	9am - 4:30pm

Website

http://www.counting-stars.co.uk/

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