25/03/2026
Generative AI has fundamentally redefined consumer health marketing. With 230 million people asking health questions on ChatGPT weekly, AI has become a critical health information gateway.
As specialised healthcare capabilities, including advancements like Claude for Healthcare and ChatGPT Health, visibility depends on a new approach.
Our latest article summarises the key insights from the recent webinar hosted by our Managing Director, Julie Sowa, and IQVIA Consumer Health, on what healthcare brands must do to stay visible, credible, and trusted in the age of AI-driven discovery.
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