11/01/2023
Instant-noodles brand Kabuto Noodles has been a long-standing customer of Alexir, from the days when the founder, Crispin Busk, started the business from his kitchen.
Now a well-established brand in the multiple retailers, their NPD team have launched two new products in the instant pasta category as well as rebranding their original line-up – Vegetable Laska, Singapore Noodles, Katsu Curry, Miso Ramen, Chicken and Chilli Chicken Ramen.
Their brand designers have kept the range colourful, fun and attractive whilst conveying the brand assets in a clear and concise style.
At Alexir Co-Packers, a division of the Alexir Partnership, we have noticed an uplift in the ambient pot category. We surmise that this is down to consumer mobility and convenience, as well as the overall global economic situation.
If you are a FMCG brand looking to break into this sector, we have many years of experience in blending, filling and packing ambient pots.
We also have a multiple-service offering whereby we are able to design and supply all secondary packaging materials (a great asset if you can get all your services met under one roof).
Read about our co-packing capabilities here https://www.alexir.co.uk/co-packing/ and see our case study on the two new instant-pasta products from Kabuto https://www.alexir.co.uk/case-study-kabuto-mac-n-cheese/