26/09/2022
The enemy of every marketing message...
Customer confusion kills conversions!
Using eloquent, sophisticated words straight from an ancient text may make you sound smart but you're leaving some of your customers outside in the cold. ❄️
Keep it simple and crystal clear.
Allow your customers to feel confident and smart when making a purchase.
After all, your product or service is for their benefit, not yours.
RED FLAG 🔺 If you had to grind through a thesaurus or google the words you're using before including it in your ad or messaging.
If your reader needs a Cryptex to understand what you're saying, you've lost them immediately.
Do ✅: Use everyday words to communicate efficiently with your customers.
Don't ⛔: Wow them with your genius wordsmith abilities
How often do you see cryptic messages from even the biggest brands?
