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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

https://mtr.bio/susan-marie-social-media

Susan-Marie UK, Edinburgh (2026)

01/01/2024

HNY and Happy Biz Birthday to me! 🥳

When I say I haven't had any help, I mean unpaid help with my workload.

I've had a TON of help. ☺️

Aside from my clients and fellow business owners I've invested in help from; the rest is from YOU! The people who engage with my posts, chat with me, share things, encourage and inspire me. 😍

This freelance, trying-to-grow-a-business thing can get pretty lonely if you don't make friends with like-minded people.

I couldn't have done it without you.

From the bottom of my heart, thank you. 🖤

27/09/2023

Scared to post videos and photos of yourself? Feel underrepresented on social media? 🫠

If you're a business owner who feels they need to see more people like themselves on social media, you know the only way to change that is to make waves. 🌊

Someone has to go first.

Consider who you watch, follow and give your time to on social if you feel insecure. I see plenty of diversity when I'm scrolling. I rarely see the typical influencer look because I don't relate to that type of content (or person). 🫶

Remember, algorithms show you more of what you spend time on and search for.

So, if you want to see people like you on social, look for them. I promise they're on every channel. TikTok has the most unfiltered, authentic people, though.

And the photo is just me and my unfiltered and unedited face, not giving a hoot. It's what I look like, so I post it. 💁‍♀️

I hope you find the confidence to show up too 🖤📸

P.S. My photos were taken by Holly, who captures people, not poses. ✌️

25/09/2023

✨It's YOU! ✨

You are YOUR ideal client - or a version of you, at least, be it past, present or future, depending on what you sell. 🔮

Have you ever noticed that people like people like them? You like people like you.

It's because we connect with people who share our values and beliefs. We feel aligned. We feel relaxed around our people. It's not all about age, money and education. It's about mindset. 🧘

We're more likely to invest in people's products and services if we like them and feel they're like us.

So, does your ideal client know that you and them are the same person through your content? 💭

Make sure you help them get to know you're on the same wavelength. 🧠

You've probably noticed I share a lot about myself. Because I *ONLY* want to work with people like me.

I don't care about a massive following. I won't work with you just for money. And I don't care about hundreds of likes from people who barely know me.

I can't work with people I don't align with. And I'd rather be liked for who I really am. 😉

I'm sure you don't want to work with people *YOU* don't like either. Or you don't want to see your products being used by people you can't stand.

So.... Repel. Repel. Repel. And watch your happiness soar! 🤩

Now the question is, are you team Charles or Ozzy? 👑

24/09/2023

Purpose-led brands beat their competitors hands down.✌️

Here’s what happens when you’re purpose-led 👇

🖤 Your marketing ROI increases.
🖤 You own a bigger share of your market.
🖤 You grow faster than your competitors.

So why wouldn’t you work on your brand? And communicate it in everything you do - in all aspects of your content marketing, website, social media - everywhere.

Think about the brands below, whether you like them or not. Check out their purpose - they’re winning:

🕊️ Dove - Beauty should be a source of confidence, not anxiety.
🍎 Apple - To bring the best user experience to its customers through its products.
🤓 Specsavers - Everyone should be able to afford glasses and have access to high-quality eye care.

I love the Specsavers brand - everything it stands for aligns with me. Which is why I worked for them for over 10 years. So, being clear on your brand attracts top talent who will push hard to grow your business.

If you don’t have a purpose on paper, it’s something to work on ASAP if your business is struggling. There’s a competitor out there doing this. You have to live and breathe it, too, not just write it down.

Remember: Social media hacks and fancy content won’t get you sales without a strong brand.

Do you have a brand purpose written down? Share in the caption if you’re happy to. 😁

22/08/2023

🚨Wight Rural Hub Workshop - Round Two! 🤩

Creating content that stops people from scrolling is critical to increasing reach. 📈

With so many content creators making engaging content without asking people to buy from them, it's challenging to get noticed. 🎯

Why would someone engage in a post selling them something when they can engage with content that was created purely to entertain them? 🤔

In this masterclass, you'll learn what it takes to make content like a content creator while still being able to market your products and services confidently. 🤌

Tap here to find out if you're eligible for a FREE space: https://www.wightruralhub.co.uk

06/07/2023

Join the thread 🪡

My answer is playing on this post (over on Insta) 🎶

P.S. social media is fun again! 🤩

14/06/2023

I only want to work with 7+ figure businesses 🙄

Well, 18 months into my business, and I'm on the right track 🎉

But it didn't happen itself... I've meticulously planned how I'd do it. And it all starts with this...

If you're a business owner focussing ONLY on generating sales through publishing content for your ideal customer avatar, you're doing it wrong. 😳

👉🏻 Especially if your only audience is on social media.

No email list?
No physical location?

That's exactly where I started. Lots of entrepreneurs did. There's one common theme amongst everyone who sees year-on-year revenue growth through content marketing.

If your ideal client doesn't know who you are *yet* - help the people who do know who you are. The people already in your audience. They're following you for a reason.

Convert them. ✅

You won't be able to convert your ideal customer if you can't even convert the audience you've got. ❌

And you won't get in front of your ideal clients without growing your business and social proof - AKA testimonials.

So, do you know who's following you? Their demographics, psychographics, needs, wants and desires?

That's a good place to start when it comes to planning campaigns. 😉

Tap to like if this gave you food for thought. 🧠

13/06/2023

Social media strategy vs campaign - they're not the same thing 👀

Got an important marketing message your business wants to share? 🎗️

Then you'll need to understand the difference between a social media strategy and a social media campaign. ✅

Let's break it down! 👇🏼

👉🏻 A social media strategy is a plan for using different platforms to get your message out there. It's about being clear on what that message is; your brand, unique value proposition, unique selling proposition and your ideal client. You can't develop a campaign if you don't have an overarching strategy 😉

👉🏻 A social media campaign is a specific, targeted effort with a set goal, timeline, and approach. Some great examples come from the brand Dove. Can you think of one of theirs? Or how about comedy geniuses Aldi with their backlash campaign:

The best campaigns are the ones that your customers want to be part of without being asked. It's a major win when they create content (UGC) that helps your campaign reach more people. 🥇

What would you like more tips on, strategy or campaigns? Let me know in the comments 💬

12/06/2023

🚨 BREAKING NEWS! 🚨

A shocking revelation has emerged from the depths of the corporate world! The latest tax year has left jaws dropping as a colossal £11.9 billion has been overpaid in corporation tax! 🤯

We can't help but wonder: How many businesses have unwittingly let their hard-earned cash slip through their fingers? 😱

Here's the kicker: HMRC, the tax authorities, won't address this outstanding overpayment unless the affected companies notice the mistake and bring it to their attention! 😡

So, imagine this: How much money could be in businesses' pockets now that they don't even realise? 🤨

Don't let your business suffer silently while the government holds on to your rightful funds! 💪🔓

Take control of your finances! Double-check your records, and scrutinise your tax filings, to get the refund you deserve!

SHARE this news with every entrepreneur, business owner, and corporate warrior you know! 🔁💬

11/06/2023

🎙️Your voice matters! Making talking videos and adding music with lyrics playing over the top is a mistake! ✋🏼⛔️

There is no reason to add music (especially with lyrics) to your talking videos; it only distracts your audience from your point. 🫣

⁉️What happens if you add a trending sound from within an app like Instagram and the original post is deleted or removed?

👎🏼You're left with a video on your grid with no sound. It usually removes your voice as well as the music.

What can you do instead?

✅ Film yourself talking in a place free from background noise.

✅ Use a mic to improve the sound quality, especially if you are far away from your phone or camera when you're talking.

✅ Use an app like CapCut to turn up the volume on your voice before you upload your video to social media.

✅ Use software like Premiere Pro or Descript for a studio sound effect - you can transform your filmed on mobile videos so your voice sounds like a professional podcast recording.

If you feel adding a specific type of music to the background will enhance your video by creating more of the theme or mood you want to achieve (hello, epic drama sounds!), then make sure the music is A LOT quieter than the sound of your voice. Not the other way around.

Tap to like if this helps you! ❤️

08/06/2023

What does a marketing launch involve? 🚀

👉🏻 Creating an omnichannel, integrated campaign to drive sales of a new or existing product - fast ✅

(Omnichannel means being present everywhere - not just on social media.)

Some of the components include:

1️⃣ Market research to create the right product or relaunch an existing one.
2️⃣ Audience growth with a lead magnet to get people on your email list and your value ladder.
3️⃣ Getting everyone excited!
4️⃣ Building a waitlist.
5️⃣ Email sequences for multiple stages of the campaign.
6️⃣ Social media ads to capture leads first and then conversions later.
7️⃣ Website landing pages and content marketing.
8️⃣ Up-sells, down-sells and cross-sells - to maximise the total revenue the campaign generates.
9️⃣ Traditional and out-of-home marketing.

One component I love is 'lumpy mail'. It's a genius approach that works! 🧠

Your sales are lower if you don't do campaigns with a click funnel or at least a sales funnel to automate sales. Plus, ROI is usually a lot smaller on your overall investment into social media too.

Tell me anything I've mentioned that you need to know more about. 💬

Susan-Marie UK

01/01/2024

27/09/2023

25/09/2023

24/09/2023

22/08/2023

06/07/2023

14/06/2023

13/06/2023

12/06/2023

11/06/2023

08/06/2023

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