Sharon Dolina Hoggan - AI Video Creator

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Sharon Dolina Hoggan - AI Video Creator

AI video ads that make people stop, laugh, and buy. I’m Sharon Dolina Hoggan — I help coaches and business owners become the brand people actually remember.

Scottish, bold, and allergic to boring.😂

29/05/2026

Everyone's collecting AI tools like Pokémon cards. 🎴

New launch every Tuesday, fifteen tabs open, mastery of none. 😂
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Pick one. Learn it properly. Treat it like an instrument, not a slot machine.💪
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I'd rather you be brilliant on one tool than mediocre across ten.

Once you understand how to actually direct AI …role, context, outcome .

Then every other tool becomes easy, because the fundamentals carry across. 👌
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The people drowning in shiny new apps aren't ahead.

They're just busy. 🙄
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Depth beats hoarding.

Every time. 🙌

What tool are you going to concentrate on ? 🥰
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26/05/2026

🚨 Rubbish in = rubbish out.

Simple as that.👌

Here's what most people get completely wrong when they start using AI... 👇

AI isn't broken.

Your prompt probably is 😬

People type one lazy sentence and expect the thing to read minds.

"Write me a post..."
“Make me money..."
“Create content..."

Like... what the hell is it meant to do with that? 😂

Ok so AI is basically a mirror. 🪞

❌ Vague in → vague out
❌ Lazy in → lazy out
✅ Clear in → powerful out 🔥

The difference comes down to 4 things:

👤 ROLE → Who is it?
📖 CONTEXT → What's the background?
🎯 COMMAND → What exactly should it do?📱 FORMAT → How do you want it back?

And this is the crucial bit most people miss when putting content together...

You can't just ask for "a post" and hope for magic. 🙄

You need to tell AI who you're speaking to, what problem they're struggling with, the tone you want, the outcome you're aiming for, and how you want the content structured.

The more direction you give, the easier it is for AI to create something that actually sounds like you and connects with the right people. 👏

Watch the difference...

❌ BAD:"Write me a Facebook post."

✅ BETTER:"You are a Facebook growth expert. Create a short post for beginners wanting online income. Use a strong hook, short punchy paragraphs, confidence-building language and finish with a save-this style CTA."

❌ BAD:"Give me meal ideas."

✅ BETTER:"You are a nutrition coach. Give me 5 high-protein meal ideas for busy people that take under 20 minutes and use everyday ingredients."

❌ BAD:"Make me a business plan."

✅ BETTER:"You are a business strategist. Create a simple beginner business plan for someone starting digital products with social media marketing and automation. Keep it easy enough for a complete beginner."

See the difference? 👀

Same AI.

Same tool.

Completely different result.

Stop blaming the bloody hammer because you missed the nail 🔨😂

Learn to direct it properly and suddenly the thing you called useless yesterday starts saving you hours.

Work smarter 💛

Hope this helps , next step tomorrow 🙏

25/05/2026

Most people are using AI like a toddler using a Ferrari. 🚗
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The gap between the bottom 99% and the top 1% isn't talent. It isn't a secret tool.

It's that the top 1% learned to speak to it. 🗣️

The rest are typing ,write me a caption and wondering why it sounds like a hostage note.😂
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I see a lot of people struggling so iv dedicated this week to trying to help 🙏

Am not an AI expert nor a coach but I do have a passion for this ❤️

As you know I’m owner and founder of Make Em Laugh Marketing, where I generate Ai videos to help you advertise and stop the scroll 📱

24/05/2026

Sunday. Coffee. Content. Chaos. 🫣😅

Nobody tells you that “batch your content” just means sitting in your dressing gown arguing with your laptop for three hours.😂😂😂

But we show up anyway.

Because that’s what separates the ones who grow from the ones who scroll.

Happy content day, everyone . 💻☕

What does your Sunday look like?

21/05/2026

“Sharon’s gone quiet…” 😂

Nope. I’ve just been in full behind-the-scenes CEO mode… creating, planning, learning, and pretending I’m organised while opening 47 tabs.

Then somehow I ended up mucking about with that video below that I was definitely not supposed to be doing ,while I was meant to be working 🤦‍♀️😂

Moral of the story: You can be building your
future and still have a laugh along the way.

The struggle is real 😂 who else has a wandering brain 🧠 ?

18/05/2026

AI didn’t lower the bar.

It absolutely raised it and some people are bricking it because of that. 💩

The ones panicking?

They built entire careers on doing the bare minimum and charging a fortune for it.

Stock photos. Recycled hooks. Are you struggling with… or … I’m just curious…openers that were cringe in 2019 and are somehow still doing the rounds.😂

The marketers winning right now are using AI to do in two hours what used to take two weeks and the work is sharper, funnier, and more on-brand than anything an agency would’ve handed you with a straight face last year. 👌

The tool isn’t the threat.

Mediocrity is.

If your marketing was working, AI makes it fly. ✈️

If it wasn’t, AI just turned your lights onto green.

So which one are you?

Sitting watching 👀 or learning?

And that doesn’t mean changing your photos so much that no one would recognise you on the street 🫣

Or copy and pasting everything…

Use Ai to help you show the best of you 🙏❤️

10/05/2026

A prompt for coaches who are sick of their content sounding like everyone else’s.😱

Paste this into ChatGPT (or Claude) and watch what happens 👇

“You are a brilliant content strategist who knows my voice. Here’s a recent post I wrote that I’m proud of: [paste your post].
Analyse my voice in detail — sentence rhythm, the words I use, the words I’d never use, my humour, my energy, what makes me sound like ME and not a generic coach.
Then give me 5 hook ideas for new posts in that exact voice, on the topic of [your topic]. No corporate language. No ‘unlock your potential’ nonsense. Sound like a real person who happens to be brilliant at what they do.”

Hope this helps and this is exactly one I use when I’m staring at a blank page and the coffee isn’t kicking in. 😂

Save it. Use it. Tell me how you get on.🙏

09/05/2026

BAD PROMPT:
“Help me get coaching clients.”
GOOD PROMPT:
“Write a short Facebook post for life coaches struggling to sign clients. Use empathy, authority, a relatable pain point, and a CTA that encourages DMs.” 👌

07/05/2026

I once spent £10k on a mindset course and £3k learning how to post on social media. 😂

My mindset was immaculate. My posts were still dreadful. 😂

Three carousels a week, quote graphics that looked like everyone else’s, and one comment from a bot called Brenda offering me crypto. 🙃

So I had a word with myself, and worked it out:

People don’t scroll for value. They scroll for vibes. ✨

If your post could’ve been written by 400 other coaches, it’ll be ignored by 400 other audiences. 😱

So I scrapped the lot and started making AI video ads that were funny, dramatic, and actually said something. 👌

Suddenly people stopped scrolling. Started watching. Buying. 🔥

FREE TIP: Before you post this week, read your first line out loud. 🗣️

If it sounds like a LinkedIn bot wrote it, bin it.

Your hook should sound like a human with a personality, not a corporate brochure with a pulse. ✍️

PS Want AI video ads that do the selling for you? Drop me a message. My clients get the premium spec, custom built to stop the scroll. 💬

06/05/2026

Can I be honest with you for a second? 🤍

You’re not giving up because things aren’t working.

You’re giving up because you’ve decided the evidence means something it doesn’t. 😤

A few bad months and suddenly it’s “Maybe I’m not cut out for this.” 😔

A few rejections and it’s “Who the hell did I think I was?” 😩

That’s not logic. That’s fear dressed up as common sense and it will steal everything from you if you let it. 🔥

The people who made it weren’t more talented than you. They just refused to let a bad chapter become the final bloody verdict. 💪

So next time that voice shows up, don’t spiral. Don’t overthink it at 2am. 😅

Just ask yourself one thing.

Am I actually done or am I just tired right now? 🤔

Because tired is temporary. Done is a choice. And you’re not done. 😤🔥

Rest if you need to. Have a good cry if you need to.

Then get your arse back up. 😂💪

Your ending isn’t written yet. 🤍✨

Address

Edinburgh

Website

http://makeemlaughmarketing.com/

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