ThisRapt Hospitality Marketing

Name: ThisRapt Hospitality Marketing
Address: 68 Ford's Road, Edinburgh, EH113HR, GB
Telephone: +447593695799

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ThisRapt Hospitality Marketing

Helping hospitality businesses grow through innovative digital strategies.

We specialize in driving customer loyalty and revenue with creative marketing solutions for hotels, spa, restaurants, and events.

26/02/2026

Over 80% of hotel bookings that start online never get completed.

𝗠𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝗱𝗿𝗼𝗽-𝗼𝗳𝗳𝘀 𝗱𝗼𝗻’𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗮𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆.
𝗧𝗵𝗲𝘆 𝗵𝗮𝗽𝗽𝗲𝗻 𝗮𝗳𝘁𝗲𝗿 𝗴𝘂𝗲𝘀𝘁𝘀 𝘀𝗲𝗹𝗲𝗰𝘁 𝗱𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗿𝗼𝗼𝗺𝘀.

Industry data consistently shows that checkout friction, unclear pricing at the final step, and lack of follow-up are among the biggest reasons guests abandon hotel bookings.

𝗪𝗵𝗮𝘁’𝘀 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗱𝗲𝗺𝗮𝗻𝗱.
𝗜𝘁’𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝗵𝗶𝗴𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘀𝗵𝗼𝘄𝗻.

Yet many teams respond to this by:
spending more on top-of-funnel acquisition, or redesigning entire sites, instead of fixing the last few steps

Given that acquiring a new customer can cost 3–5x more than converting an existing high-intent visitor, ignoring these drop-offs is one of the most expensive blind spots in hotel marketing.

𝗜𝗳 𝗮 𝗴𝘂𝗲𝘀𝘁 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝘁𝗵𝗲 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝘀𝘁𝗲𝗽, 𝘁𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗹𝗼𝘀𝗲.
That’s usually where the work should start.

We’ve seen this play out firsthand.
𝗪𝗵𝗲𝗻 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝗮𝗿𝗲 𝘁𝗶𝗴𝗵𝘁𝗲𝗻𝗲𝗱, 𝗲𝘃𝗲𝗻 𝘀𝗺𝗮𝗹𝗹 𝗳𝗶𝘅𝗲𝘀 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝗼𝗰𝗰𝘂𝗽𝗮𝗻𝗰𝘆 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗹𝘆.

17/02/2026

When a spa posts about a specific treatment, that’s what the guest is responding to.
They’re not browsing the spa.
They’re interested in that massage or that facial.

If the next step lands them on a generic page, they have to:
– search again
– re-decide
– re-commit
That’s usually 𝘄𝗵𝗲𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁 𝗱𝗿𝗼𝗽𝘀.

In our experience, this gets fixed when 𝘁𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁-𝗹𝗲𝗱 𝗽𝗼𝘀𝘁𝘀 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗽𝗮𝗴𝗲𝘀 that show:
– the same treatment
– the price and duration
– availability
– and one clear way to book

Anything else slows the decision and breaks the flow.

13/02/2026

We worked with a spa that many others would recognise.
• The experience was strong.
• Guests left happy.
• First-time bookings weren’t the issue.
𝗕𝘂𝘁 𝗿𝗲𝗽𝗲𝗮𝘁 𝘃𝗶𝘀𝗶𝘁𝘀 𝘄𝗲𝗿𝗲𝗻’𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁.

When we reviewed the journey, the gap wasn’t the treatment.
It was what happened after.

In our experience with hospitality brands, this is usually the first retention gap we audit:
1. No follow-up while the experience is still fresh
2. No clear suggestion for what to book next
3. No simple way to rebook without starting over
𝗪𝗲 𝗳𝗶𝘅𝗲𝗱 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗿𝗲𝗲 '𝗡𝗼' 𝘁𝗵𝗶𝗻𝗴𝘀.
No offers. No pressure. Just clearer next steps.

This is a common attention gap we see across hospitality brands.

If this sounds familiar, ThisRapt can help with a quick, actionable audit to identify what’s holding you back.

09/02/2026

Empty tables during peak hours are often blamed on demand.

In reality, many restaurants lose covers because of gaps in follow-through:
• no reminder before the reservation
• no simple way for guests to confirm or update plans
• no follow-up after a good visit

𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀.
𝗧𝗵𝗲𝘆’𝗿𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗻𝗲𝘀.

The same guest who doesn’t show up tonight, or leaves without a follow-up, is often someone who would return if the restaurant stayed present at the right moments.

𝗦𝗺𝗮𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝗵𝗼𝘄 𝗿𝗲𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗼𝘀𝘁-𝘃𝗶𝘀𝗶𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗿𝗲 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗰𝗮𝗻 𝗿𝗲𝗱𝘂𝗰𝗲 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝗽𝗲𝗮𝘁 𝘃𝗶𝘀𝗶𝘁𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗺𝗲𝗻𝘂𝘀 𝗼𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴.

29/01/2026

Website readiness decides ad performance. Most wasted ad spend comes from sending traffic to pages that are not ready to convert.

Before scaling, run a four-step check.

If this is something you are struggling with, send us a DM, and we’ll help you out.

26/01/2026

Hospitality marketing works differently.

𝗛𝗼𝘁𝗲𝗹𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝗧𝗵𝗲𝘆 𝘀𝗲𝗹𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼.
• A room is not the product. The feeling of waking up there is.
• A restaurant is not the product. The evening someone is imagining.
• A resort is not the product. The break someone needs is.

Most marketing still talks in features and offers. But most guests decide only after they can picture themselves in the room, at the table, or by the pool.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲, 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲, 𝗶𝘁 𝗶𝘀 𝗱𝗼𝗶𝗻𝗴 𝗵𝗮𝗹𝗳 𝘁𝗵𝗲 𝗷𝗼𝗯.

Is your strategy selling an experience, or just listing features?
If not, let's talk. We'll walk you through what might be misaligned - and how to fix it.

21/01/2026

𝗜𝗳 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝗳𝘂𝘀𝗲𝘀 𝗴𝘂𝗲𝘀𝘁𝘀, 𝗺𝗼𝗿𝗲 𝗮𝗱𝘀 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗳𝗶𝘅 𝗶𝘁.

Every time you send traffic to an unclear page, you are paying to create hesitation. People compare, postpone, or leave.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗮𝗱𝗱𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗼𝗿 𝗺𝗼𝗿𝗲 𝗯𝘂𝗱𝗴𝗲𝘁, 𝗳𝗶𝘅 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲.

A simple place to start is your room presentation.

Can a guest quickly see what is included, what the total price is, and how flexible the booking is? If not, that is where decisions get stuck.

If you want us to take a look at one page, send us a DM, and we will get back to you.

15/01/2026

Guest questions reveal booking friction.

Most booking drop-offs do not happen because people are not interested; they happen because guests cannot quickly answer three basic questions.

𝗜𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗼𝗯𝘃𝗶𝗼𝘂𝘀, 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗱𝗿𝗼𝗽𝘀 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘁𝗵𝗲 𝗵𝗼𝘁𝗲𝗹 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱. Being clear wins over persuasion.

If this feels familiar, feel free to reach out, and we can look at it together.

12/01/2026

𝗨𝗞 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗮𝗱𝗼𝗽𝘁𝗶𝗻𝗴 𝗲𝗰𝗼-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 - and while sustainability isn't the main booking driver, it's becoming 𝗮 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗮𝗱𝗱-𝗼𝗻 that can tip the scales in your favour. Many guests prefer staying with brands that make a visible effort.

Sustainability may not be the top decision factor for travellers, but it influences perception, trust, and brand preference. When communicated well, your green initiatives can quietly set you apart and positively impact booking decisions.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗼𝗿𝘆?

07/01/2026

The holidays are over, but the magic doesn’t have to be.

Step back into comfort, care, and experiences that make every stay feel like a celebration.

2026 starts here, at ThisRapt!

#2026

23/12/2025

New clients joined the journey.
Bookings grew without relying on OTAs.
Two new hospitality brands came to life.
And marketing got leaner, not louder.

That’s the kind of year we’ll happily repeat.

Address

68 Ford's Road
Edinburgh
EH113HR

Telephone

+447593695799

Website

https://thisrapt.com/

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