12/01/2024
My prediction for 2024!
AI won’t replace content marketers (yet 🙄)
2023 was all about AI hype and the people and jobs it would replace. So can you replace your marketing person with the likes of ChatGPT? The one thing that ChatGPT can’t do is write passionate, insightful thought pieces. Ask it whether Brexit was a good thing for the UK or not and it will give you both sides of the argument. Many marketing people believe that using AI to produce content is a race to the bottom, generating poor content that customers will simply stop engaging with.
AI has its place and can be a great assistant but I wouldn’t sack your marketing person yet (especially if it is us 🙂).