agrada

agrada AgradaDesign creates, develops and promotes brands and businesses. http://twitter.com/ #!/agradadesign

AgradaDesign is a design consultancy with two design directors that have run large design companies, worked with major brands, have proven track records of success and have helped small businesses to get established.

Fabulous.
31/08/2022

Fabulous.

When established photographer Sandro Miller decided to do a project to honor the photographers who had inspired him and shaped his career, he called on

Who remembers the first ad?
01/08/2022

Who remembers the first ad?

Saatchi & Saatchi has dug deep into its archives to update its famous Pregnant Man messaging for the post-Roe v Wade era.

The growth of gardening brands……(See what I did there 😜)
28/07/2022

The growth of gardening brands……
(See what I did there 😜)

As gardening booms in popularity with a new generation, design studios are tapping into interior trends and heritage to reach new enthusiasts.

Interesting. Ethical choices have always run through creative companies, judging how to square personal feelings against...
28/07/2022

Interesting. Ethical choices have always run through creative companies, judging how to square personal feelings against the survival of your agency.
In the early 80s and 90s work in Scotland was dominated by the lucrative oil sector in Aberdeen. We won large contracts and our then agency blossomed, employing many people. Sadly, environmental awareness was almost minimal in those days.

The large financial sector was also dominant in Scotland at that time and working for financial institutions would also have been tricky, because if you dug deeply they might have invested in some unsavoury businesses.

Just like agreeing to free pitching there is always some agency who cannot afford to turn down work opportunities.

I certainly applaud those who can take the stand they do.

It's time for PR and ad agencies to drop fossil fuels.

I hope this might inspire others to volunteer- I know it is one of the best things I have done!
24/05/2022

I hope this might inspire others to volunteer- I know it is one of the best things I have done!

On Mondays, we’re sharing information about volunteering roles here at MRT by asking our volunteers to tell us their MRT story.

KAY
Kay has been involved in supporting MRT for many years. She was a volunteer with us for several years from 2005. But everyone involved with MRT will have seen her work as it was Kay who created our logo! She designs our literature too donating much of her time and skills for free, via her company, agrada

“Horses have been in my life from a young age, so I had first-hand experience of the emotional benefit you get from being around them. I had always thought I would like to volunteer at an RDA establishment and once the timing was right in my life, I contacted a few nearby places. Something about the way Muirfield responded appealed to me, and although it was not the closest to where I lived, I chose to go there.

My weekly drives out to the microclimate of East Lothian were a highlight in my week, not only arriving at the usually sunny West Fenton but seeing the friendly faces that greeted me.

It turned out that I learnt far more than I could ever have imagined. I had no previous experience of working with people with disabilities, but very quickly I got to see the person, not the disability. I learned about autism and other behavioural issues, and during my time there was taught exactly how the riding experience benefited those with physical disabilities – with measurable results.

I also made friends in East Lothian. Meeting people with a common goal and interest. I used my professional skills as well, by assisting with the production of literature and ultimately the rebrand. I have had a long career in design and marketing and Muirfield Riding Therapy is a far more professional organisation to work with than many large corporations I have dealt with!

I now support MRT remotely with design and it still gives me great pleasure to do so. I do however miss the actual contact with the riders, the laughs and fun with the other helpers, and even the lump in my throat when something particularly moving happens.

I am proud to be associated with such a great organisation.”

Thank you Kay 💚

"Emotions are critical to our memory," he explains. "We do not remember factual or bland information easily, but somethi...
07/03/2022

"Emotions are critical to our memory," he explains. "We do not remember factual or bland information easily, but something that is moving or uncomfortable will be committed to memory with ease. What are the three most powerful emotions? I would suggest that fear, guilt and hope.

Ad-testing firms are using real-time software, webcams to find out if ads resonate with customers.

This beats when the new start up Saatchi agency paid people to come and sit at desks when a new client visited.
21/02/2022

This beats when the new start up Saatchi agency paid people to come and sit at desks when a new client visited.

Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

I guess the Manchester City lawyers don't understand 'passing off' in copyright law.............
17/02/2022

I guess the Manchester City lawyers don't understand 'passing off' in copyright law.............

Manchester City have threatened a Chilean fifth division team with legal action after they appeared to copy their crest. Santiago City revealed yesterday that M

Ever the pragmatist but I do wonder what clients would feel about paying for all the extra time that designers are now g...
15/01/2022

Ever the pragmatist but I do wonder what clients would feel about paying for all the extra time that designers are now going to have to spend researching all the past lives of font designers before they choose a font..........

Shoutout to all designers of a certain age who are struggling to say Omicron because they say Omnicrom.And who remembers...
06/12/2021

Shoutout to all designers of a certain age who are struggling to say Omicron because they say Omnicrom.

And who remembers the hours of fun with the Omnicrom machine to make coloured visuals? And how there was always a shortage of certain Pantone coloured sheets?

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