Studio Zo

Studio Zo Brand design and brand strategy for ambitious women with soulful businesses.

Brand identity design for a sports recovery centre
30/04/2026

Brand identity design for a sports recovery centre

Brand identity design for a sports recovery centre
30/04/2026

Brand identity design for a sports recovery centre

Back with your favourite series! Now, you might think that Waitrose’s logo is too simple. But Waitrose sits within the J...
11/03/2026

Back with your favourite series!

Now, you might think that Waitrose’s logo is too simple. But Waitrose sits within the John Lewis Partnership group. Of course there are more than one solution to logo design. But Waitrose’s current logo AND the rest of their simple but distinctive brand identity authenticates their employee-ownership model, unifying the partnership into a sophisticated, flexible visual system that signals integrity, heritage, and trust. It was a strategic choice.

So…

AI makes pictures. Humans build brands.

You cannot trademark a hallucination. Human design guarantees the ownership and originality essential for a serious business. While AI mimics style, a human designer is imaginative: wit, empathy, and cultural nuance to create a deeper emotional connection with your audience.

       

AI makes pictures. Humans build brands. You cannot trademark a hallucination. Human design guarantees the ownership and ...
09/02/2026

AI makes pictures. Humans build brands.

You cannot trademark a hallucination. Human design guarantees the ownership and originality essential for a serious business. While AI mimics style, a human designer is imaginative: wit, empathy, and cultural nuance to create a deeper emotional connection with your audience.

Would you like to see more of this type of content from me? Leave a comment! I’d love to hear your thoughts.

10 whole years since I graduated Gray’s School of Art at Robert Gordon University. 6 years, 3 months, and 5 days since t...
03/02/2026

10 whole years since I graduated Gray’s School of Art at Robert Gordon University.

6 years, 3 months, and 5 days since the start of my branding business Studio Zo.

A proven track record of clients who say:

💬 I went from feeling stuck to having clear, confident next steps
💬 Everything now feels cohesive and premium
💬 I’m attracting more aligned clients
💬 my values now come through without overexplaining
💬 I feel proud and confident showing up online
💬 ...my branding still feels right years later
💬 My ideas were turned into a brand that truly feels like me
💬 ..my brand balances strategy and soul
💬 I felt supported, understood and guided throughout

(Snippets taken from our five-star Google Reviews)

A collective of creatives offering:

+ Brand Strategy
+ Brand Identity Design
+ Print Design
+ Print Production
+ Editorial Design
+ Websites
+ Packaging Design
+ Illustration
+ Wedding Stationery Design and Print (for engaged couples)
+ Brand Audit
+ Freelancing (for agencies)

As a founder and lead designer I mostly value:

🤍 Dedication. Working from the heart, with sincerity and dedication. No rushing or cutting corners.
🧸 Empathy. Understanding that behind every brand there’s a human, often juggling a lot. I meet people where they are.
👁️ Curiosity. I’m genuinely interested in your story. I listen closely, notice the small things, and pick up on what’s often hard to put into words, and what AI will never spot. That’s what I turn into a visual brand.
🎯 Designing for the long term. I don’t blindly follow trends. I care about creating something you’ll still feel good about years from now.

If something here resonated, save this for later.

If you’re at a point where things are growing and you want your brand to catch up, this is your sign to reach out:

📩 [email protected]
💻 studio-zo.com

Studio Zo – A Home of Soulful Brands

Try to avoid these typographic mistakes.Is it worth it? I’m biased, but YES. When everything is well put together and in...
29/01/2026

Try to avoid these typographic mistakes.

Is it worth it? I’m biased, but YES.

When everything is well put together and intentional, people focus on what you’re saying, not why something feels off.

You might think choosing a font is simply a matter of taste.But once you start asking why one font feels right and anoth...
26/01/2026

You might think choosing a font is simply a matter of taste.

But once you start asking why one font feels right and another doesn’t, you realise how many decisions sit beneath the surface. Price point, audience, personality, context. All of these are communicated before a single word is read.

Over the years (8+) we have developed our unique brand strategy workbook and we complete it over two weeks with our clients to answer questions like these and build their brand foundation. This way they can focus on their business instead of constantly questioning their brand. That’s how a brand actually supports business growth and expansion. A strong clear brand supports it. A weak unfinished brand hinders it.

This is Module 2 of Typography in Branding. Module 3 is coming soon. I aim to dive a bit deeper into typography and discuss legibility, font pairing to create depth and interest, typography as a storytelling tool, and more.

You might think typography is just a bit of aesthetics.But read the two sentences on Slide 2 and tell me there is no dif...
23/01/2026

You might think typography is just a bit of aesthetics.

But read the two sentences on Slide 2 and tell me there is no difference in the perceived tone of that message.

Our brain links visual traits (thin, thick, rounded, sharp) to familiar experiences, so a bold, blocky font might subconsciously signal power, while a sleek sans-serif suggests efficiency.

This is Module 1 of Typography in Branding. Module 2 is coming soon, and my aim with that will be to help you choose the right font for your brand (if you don’t have a brand designer).

This is the work I care about most. Not surface-level branding, not trends for the sake of it. Real alignment. I am a tr...
21/01/2026

This is the work I care about most. Not surface-level branding, not trends for the sake of it. Real alignment. I am a translator – I translate your vision, your ✨energy✨ into a visual brand identity.

Brand strategy is a powerful key stage that should ideally precede brand identity design.⁠⁠It provides a central idea ar...
20/01/2026

Brand strategy is a powerful key stage that should ideally precede brand identity design.⁠
⁠
It provides a central idea around which all branding and business efforts are aligned. ⁠
⁠
Would you build a house without a foundation? Was your brand built without a foundation?

Address

Edinburgh
EH66EA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+447787657905

Website

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