18/05/2026
Your website is no longer the only place people discover your organisation. 🔎 AI search, social media algorithms, podcasts, newsletters, media coverage, backlinks, online conversations… it’s all connected now.
Which is why Digital PR and media outreach might actually be more important than ever before. 🐇
In our latest blog, we explore how AI Overviews, changing search behaviour, and shifting social platforms are transforming what “visibility” online really means, especially for charities, nonprofits, and mission-led organisations.
Spoiler: posting endlessly on social media and hoping for the best probably isn’t the strategy anymore.
Read the blog here: https://www.pooka.co/digital-pr/