display block

03/10/2022

We've been working with Net-A-Porter over the last couple of years doing email and push production and deployment, hundreds of campaigns a month for all their exclusive brands across 3 of their businesses, to read the case study go to...
https://www.displayblock.com/case_study/net-a-porter/

07/07/2021

Leveraging your to maximise potential, our CTO Mel Jewell gives great advice here in this easy to read and digest blog

You’ve built up a nice sized mailing list and you regularly send out your emails to them. Job done? Not even close.

05/07/2021

The difference a clean database can make to is extraordinary, avoiding Spambots is a great place to start

Eliminating fake form submissions is a battle in keeping your users’ experience as simple as possible whilst removing the threat of spam bots

02/07/2021

Check out our latest blog!

Does marketing to third party work?

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The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already a busy place and I can do without even more emai...

01/07/2021

This kind of went under the radar last year but the end of the was big news and has a real impact on your

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance law...

30/06/2021

Do you even know me? Watch out for these personalisation pitfalls

It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. It’s spray-...

29/06/2021

Running an A/B test? Here's what you need to know...

https://www.displayblock.com/2020/02/26/split-decision-what-to-consider-when-conducting-an-a-b-test/

Which of these statements about A/B testing is correct? A. It’s a fun little experiment. B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good if it’s not operated ...

25/06/2021

Check out some of our

Here is a small showcase of just some of the emails we have designed for our clients. Great email design is the most important thing for us at display block so we are continually trying to push design boundaries and make great emails.

24/06/2021

How to get noticed in the inbox... 📧

It’s so easy to slip down to the bottom of the pile under a deluge of emails so why not have a second bite of the cherry with a resend to non-openers?

23/06/2021

The end of the Privacy Shield and what it means for your data and email marketing...

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance law...

22/06/2021

Is email marketing still relevant?

“Email marketing is dead, at least that’s what we hear every few years, I’m still waiting for RSS to kill it off! Every channel says it’s great for performance but email consistently out performs all digital channels with Omnisends recent report suggest $40 return for every $1 spent with Social and SEO both producing around $22 per $1 spent. The reality is a lot of these channels are complimentary so spend your money on email, but also social, SEO, banners, wherever you can measure it and prioritise on that basis”

Mike Parry
CEO, display block

21/06/2021

Are you Maximising your to its full potential?

You’ve built up a nice sized mailing list and you regularly send out your emails to them. Job done? Not even close.