04/09/2026
Can tourism be part of the solution for rural Europe?
In the past decade, 8 million people left rural EU regions. At the same time, cities like Venice and Barcelona are overwhelmed by mass tourism. But what if we could get it right? What if community-led tourism in rural areas became the way forward?
That question is what led to the ‘Marketers for Regenerative Tourism’ by our friends at the Conscious Marketing Movement.
The first edition was co-funded by the European Union and tested these ideas in rural Tuscany. This autumn 2026, the programme returns for a second edition. This time, it's fully online, making it easier for tourism and marketing professionals from around the world to join.
We’re excited to share this programme because we deeply believe in regenerative approaches. Through running our own ZG Playground events, we’ve seen firsthand the power of bringing people together to question familiar ways of working, learn from one another and imagine better possibilities. We believe this programme will offer an incredible space to do exactly that.
Here's what to expect:
🌍 Fully online | 5 October – 23 November 2026
🛠️ Weekly live sessions combined with self-paced learning
📘 Develop a Conscious Marketing campaign for your own project
Learn more here: https://conscious-marketing-movement.com/marketers-for-regenerative-tourism
If you know someone working with tourism, marketing, or rural projects who might find this useful, feel free to pass it on.
Sometimes a small action opens a bigger conversation 😉