02/06/2026
Most brands are invisible at the awareness stage. Before the formal buying process even takes shape.Because most of what we create is built for people who are already close to buying.
The other 95%?
We’re not really speaking to them at all.
🦓 This was a talking point in our most recent session of Zebra Growth × Think Bambu’s Climate Tech Roundtable, grounded in how these journeys actually unfold. 🌱
We haven’t set a date for the next one yet.
If there’s something you’ve been sitting with, or a tension you’d want a space like this to hold, you’re always welcome to book a conversation and share what’s on your mind.
Link in bio.