Trinity Heriot - Online Marketing

13/05/2025

UK advertising spend soared to a record £40.7bn in 2024, this surge is primarily driven by digital formats, which now account for over three-quarters of all spend. Google and Meta alone account for over 60% of that spend, dominating the channels where your customers are spending their time.

For small and medium-sized businesses (SMEs), this creates a real challenge: how do you stand out and stay visible to the people actively searching for your products or services?

The answer lies in a smarter, integrated approach — combining the long-term value of Search Engine Optimisation (SEO) with the precision and immediacy of Pay-Per-Click (PPC) advertising.

✅ SEO builds authority and drives sustainable organic traffic.
✅ PPC delivers fast, targeted reach when you need immediate visibility.
✅ Together, they amplify each other — and your results.

In our latest blog at Trinity Heriot, we review the current UK ad landscape, explain what the dominance of Google and Meta means for your marketing strategy, and show why a dual investment in SEO + PPC is no longer optional - it’s essential.

Read the full blog: https://www.trinityheriot.co.uk/uk-ad-spend-passes-40bn-in-2024-with-google-and-meta-dominating-the-market/

06/05/2025

New Client – Digital Orchard IT

I’m pleased to welcome Digital Orchard IT as a new client. Based in Edinburgh, they deliver reliable IT support and cybersecurity services to businesses across Scotland and the UK.

I’m partnering with them to enhance their digital visibility through strategic SEO and a full refresh of their PPC campaigns - helping them reach more of the clients who need their expertise.

Find out more at https://lnkd.in/edUhdF_F

29/04/2025

New Look. Same Drive. Even Bigger Results.

I’ve just redesigned www.trinityheriot.co.uk – and it’s more than just a fresh coat of paint. It reflects what I do best: smart, effective online marketing that helps businesses grow.

From websites that convert to digital strategies that deliver – including search engine optimisation, pay-per-click advertising, social media marketing, and more – I'm here to help you stand out online.

Take a look around the new site and, if you like what you see, let’s chat about how I can help your business thrive. Whether you're looking to refresh your brand, drive traffic, or boost sales, I’m ready when you are.

Contact me at [email protected]

Trinity Heriot is a digital marketing consultancy company in Edinburgh, Scotland. SEO, PPC, Social Media and search engine marketing

19/08/2022

UK retail sales grew in July 2022 helped by a 4.8% increase in online volumes.

The proportion of retail sales online rose to 26.3% in July 2022, from 25.3% in June 2022. That figure is down on its peak of 37.5% in February 2021 although it is far above pre-pandemic levels of 19.8% in February 2020.

Online retail sales boosted the retail sector's performance in July despite the cost-of-living crisis hitting consumers' wallets.

04/08/2022

New client – Richard Wylie

Richard Wylie Upholstery opened its doors in 1972 and offers the very best in fabulous luxury fabrics, quality upholstery tools and supplies at a competitive price to customers across the UK.

We’re looking to improve their digital marketing with search engine optimisation ( SEO ) and targeted paid advertising ( PPC ) on Google Ads to increase traffic and sales on their website.

Visit their website at https://upholsterysupplier.co.uk/


Please contact Ewen Angus at [email protected] to see how we can improve your business online.

03/08/2022

The ongoing cost of living crisis is not deterring consumers from shopping online, according to a new report.

22% of people are anticipating to shop online more frequently in the future, essential factors in the success of ecommerce are seen as lower prices and an ability to track and compare price changes.

The ongoing cost of living crisis is not deterring consumers from increasing their online shopping, according to a new report from Opinium and Digital River.

20/07/2022

How to clean up the messy business of e-commerce returns

E-commerce returns are a messy, wasteful process. Hear from industry experts on how retailers can change customer mindsets and act more sustainably.

28/06/2022

13% of jobs in Scotland are in the digital sector according to numbers by ADZUNA analysed by TECH NATION for the UK’s Digital Economy Council.

Since January 2022, there have been over 20,000 tech roles advertised in Scotland, with average advertised salaries hitting £52,893 across the country.

https://www.fintechscotland.com/over-13-of-all-scottish-jobs-in-digital-sector/

13.22% of jobs in Scotland are in the digital sector according to numbers by Adzuna analysed by Tech Nation for the UK’s Digital Economy Council.

22/06/2022

New client – Skin+Beyond

Skin+Beyond is an innovative drinks company which has just launched a unique, new powdered drink which promotes glowing skin, health and vitality. Their newly launched website sells this product direct to customers.

We’re looking to improve their digital marketing with search engine optimisation ( SEO ) and targeted paid advertising ( PPC ) on Google Ads to increase traffic and sales on their website.

Visit their website at www.skinandbeyond.co.uk/

To become our latest new client contact Ewen Angus at [email protected] to see how we can improve your business online.

15/06/2022

Instagram Adds New Option to Pin Posts on Your Profile

You can now pin up to three posts (photos or Reels) to remain at the top of your profile grid, giving businesses more flexibility to express themselves on their profiles.

https://www.socialmediatoday.com/news/instagram-adds-new-option-to-pin-posts-on-your-profile/625063

09/06/2022

5 ways ecommerce merchants should adapt to the cost of living crisis.

British consumers have started to sharply cut back on spending over the past two months as the rising cost of living hit budgets hard, according to industry data. Check out the article from Charged Retail below to see how your brand can maintain business over this coming period.

Ecommerce progress made during the pandemic is starting to wear thin amid a new hurdle: the cost of living crisis.