Kraken Dev Co

Kraken Dev Co Sink the competition. From SEO and structured data to custom sites and apps. We create digital systems that rank, convert, and grow with your business.

Business owners who invest in UX-first app design aren’t just building better experiences. They’re building stronger bra...
09/01/2026

Business owners who invest in UX-first app design aren’t just building better experiences. They’re building stronger brands.

✔ More 5-star reviews
✔ Higher app retention
✔ Better referral rates
✔ A reputation for quality

A clunky interface doesn’t just lose users. It damages trust, increases churn and weakens every marketing campaign behind it.

We build apps people actually want to use and love enough to share.

Ready to make your app unforgettable? Let’s talk.

Invisible UX Errors Are Still ErrorsMost users won’t tell you what’s wrong with your site.They won’t flag confusing menu...
07/01/2026

Invisible UX Errors Are Still Errors

Most users won’t tell you what’s wrong with your site.

They won’t flag confusing menus, vague CTAs or checkout flows that feel like a maze.
They’ll just leave. Quietly. Permanently.

Poor UX isn’t just a bad experience. It’s a lost conversion. A missed lead. A sale that never happened.

At Kraken Dev Co, we build with clarity, empathy and purpose, because the best code serves the user first.

If your site “works” but growth is flat, it’s time to rethink the experience.
📞 Let’s fix the invisible problems.

🔍 AI Content Isn’t Fooling Google, It’s Failing ItAI makes it easy to write. But ranking? That still demands difference....
05/01/2026

🔍 AI Content Isn’t Fooling Google, It’s Failing It

AI makes it easy to write. But ranking? That still demands difference.

When content is built from the same tools, trained on the same data and written in the same structure, it becomes invisible to search engines, even if it reads well to humans.

Why? Because search engines don't rank words. They rank meaning. If your AI output mirrors a dozen others on the same topic, you're competing on semantics, and only one version wins.

What works instead:

Define a Brand Bible to give your content a recognisable voice.

Use Template URLs to lock in consistent, rankable structure.

Apply Fan-Out Prompts to expand coverage beyond the obvious.

It’s not about writing faster. It’s about writing differently and strategically.

Think Schema is just JSON-LD tags? Think again.Most Schema guides oversimplify. They focus on copy-pasting JSON-LD. The ...
02/01/2026

Think Schema is just JSON-LD tags? Think again.

Most Schema guides oversimplify. They focus on copy-pasting JSON-LD. The result? Markup that looks technical but lacks purpose.

True Schema strategy is layered:

Entity relationships across your site

Strategic clarity (not copycat markup)

Validation beyond Rich Results

If your Schema doesn’t reflect how your business should be understood, it’s not helping. It might even be hurting.

We build Schema that tells the full story, to Google, and to the people who need to find you.

Let’s make your markup meaningful. Message us for a Schema audit that connects the dots.

Your site ranks on Google. But where are the leads?Google traffic means nothing if your offer is forgettable.It’s frustr...
31/12/2025

Your site ranks on Google. But where are the leads?
Google traffic means nothing if your offer is forgettable.

It’s frustrating. You’ve invested in SEO. You’re seeing impressions climb. But conversions? Dead quiet.

Here’s why:
Your traffic isn’t the issue. Your message is.

Most websites focus on visibility. Few focus on clarity.
If your offer doesn’t hit the right pain points with a clear value proposition, your visitors leave.

We fix that.
At Kraken Dev Co, we build lead generation systems that:

Clarify what you do and who it’s for

Turn cold traffic into warm leads

Align every page to a measurable outcome

Stop relying on traffic. Start converting it.

📞 Let’s sharpen your lead strategy: [insert link]

Your website could be so much clearer if search engines actually understood it.Most business owners think schema markup ...
29/12/2025

Your website could be so much clearer if search engines actually understood it.

Most business owners think schema markup is something their developer sorts out “for Google”. That’s half the story.

Custom schema helps your search listings stand out to actual humans.
Think: product availability, customer reviews, FAQ answers pulled straight into search results.

It’s not just SEO. It’s a visibility upgrade that drives real clicks and real leads.

Crookie might not know structured data, but he knows what gets attention. Your customers do too.

We build schema that earns trust. You get traffic, leads and competitive edge.

📈 Ready to structure your way to stronger results? Let’s talk.

Ever wondered what it really takes to become a web designer? 💻✨You don’t need a degree to start designing sleek, user-fr...
27/12/2025

Ever wondered what it really takes to become a web designer? 💻✨

You don’t need a degree to start designing sleek, user-friendly websites — but you do need the right mix of technical skills and creativity.

Here’s what you’ll need to master:
🔹 Technical foundations: Learn HTML, CSS, and a bit of JavaScript to bring your designs to life.
🔹 Visual design skills: Understand layout, colour theory, typography, and visual hierarchy.
🔹 User-first thinking: Build websites that are not just beautiful but intuitive and accessible.
🔹 Portfolio projects: Show off your skills with real or concept sites — your portfolio is your best CV.
🔹 Professional skills: Communication, organisation, and time management help you stand out.

Whether you’re aiming to freelance, join an agency, or work in-house, web design offers a career that grows with you — as long as you keep learning.

📖 Read the full guide here: https://krakendevco.com/what-do-i-need-to-become-a-web-designer/?utm_source=Facebook&utm_campaign=What+do+I+need+to+become+a+web+designer%3F

💬 What skill do you think is most important for web designers — coding or creativity? Let us know in the comments!

Zero-Click Doesn’t Mean Zero ValueGoogle’s front page is a competitive battlefield and most of it never gets clicked.But...
26/12/2025

Zero-Click Doesn’t Mean Zero Value

Google’s front page is a competitive battlefield and most of it never gets clicked.

But here’s the opportunity:
Strategic businesses are winning visibility where it matters most.

🟦 Featured Snippets
🟦 People Also Ask
🟦 Knowledge Panels
🟦 Schema-enhanced content

It’s not just about ranking anymore. It’s about owning the SERP, building trust, brand recall and relevance before the click even happens.

If your SEO strategy isn’t built for visibility-led growth, you’re behind.

Let’s build your edge on the SERP.
📩 Message us or visit: [Insert link to Kraken SEO service page]

Most SEO spend goes on fixing what should’ve been prevented.Your local rankings didn’t fall by chance. They slipped beca...
24/12/2025

Most SEO spend goes on fixing what should’ve been prevented.

Your local rankings didn’t fall by chance. They slipped because something stopped working and no one noticed.

A proper Local SEO audit can prevent that. It checks:

Broken or inconsistent listings
Site speed issues hurting mobile visibility
GMB errors that weaken trust
Schema and content gaps affecting local reach

You don’t wait for your car to break down before checking the engine.
Stop doing that with your local SEO.

Get your Local SEO audit. Prevent the drop, protect the leads.

🔍 Google Is Rewriting Your Page Titles, Here’s Why It MattersThink your title tag is safe? Not anymore.Google now rewrit...
22/12/2025

🔍 Google Is Rewriting Your Page Titles, Here’s Why It Matters

Think your title tag is safe? Not anymore.

Google now rewrites a significant percentage of page titles based on performance data. According to leaked documentation and analysis from Shaun Anderson, your might get replaced if it:

• Doesn’t match the page content
• Underperforms in click-throughs
• Misaligns with user intent

Google prioritises satisfaction signals – click behaviour, bounce rates, engagement. If your headline fails the test, it’s getting swapped.

🧠 What to do:
• Write clear, front-loaded, intent-aligned titles
• Avoid keyword stuffing and bait tactics
• Align your H1s, URLs and anchor text with your title
• Track CTRs and test variations regularly

It’s not about being catchy. It’s about being useful and accurate. In a noisy search landscape, clarity wins.

📌 Sharp titles. Aligned signals. Better rankings.

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