Kraken Dev Co

Name: Kraken Dev Co
Address: Princes Street, Edinburgh, EH22BY, GB
Telephone: +441313805070

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Kraken Dev Co

Sink the competition. From SEO and structured data to custom sites and apps. We create digital systems that rank, convert, and grow with your business.

31/07/2026

Have your Google Business Profile reviews disappeared?

There are usually three possible reasons. Google may have found a review policy issue. Spammers may have targeted your profile. Or genuine reviews may have been removed by mistake.

Certain patterns can make reviews look suspicious. These include sudden review spikes, paid incentives, review kiosks, shared IP addresses, staff name incentives, and QR codes that link straight to review forms.

Spam can also cause problems. Fake positive reviews, fake negative reviews, near-empty reviewer profiles, remote reviewers, and repeated reviews across locations can all put a profile at risk.

The best route is steady, genuine review collection. Ask customers for honest, detailed reviews without pressure or rewards.

If spam is the issue, document the pattern, report fake reviews, contact Google where needed, and use the Google Business Profile Help Community.

Do not rely only on Google reviews. First-party reviews on your own website can help reduce the risk.

10/07/2026

AI-assisted shopping is changing how customers discover brands.

AI engines are not only reading brand websites or campaign messages. They are looking at reviews, forums, comparisons, editorial coverage and customer feedback.

This makes customer experience more important than ever.

A brand can make strong promises, but those promises need to be backed up by real customer signals. If reviews and feedback tell a different story, AI systems may be less likely to recommend that brand.

Consistency also matters. A good experience some of the time may not be enough. AI tools can spot repeated negative patterns quickly.

This means AI visibility is not just an SEO task. Content and structured data help, but customer experience plays a direct role too.

Brands that deliver consistently are more likely to make their messaging believable.

03/07/2026

Vibe coding is giving SEO teams more freedom to build useful search experiences.

Instead of only writing longer pages, teams can now create simple tools, widgets and interactive elements that help users find answers faster.

That might include calculators, checklists, calendars, countdown timers or AI generators.

These formats can work well when they are built around real search demand and solve a clear user problem.

Persona-based content can also become more useful when it is presented through tabs or interactive sections. Users can choose the information that applies to them, instead of scrolling through content that may not be relevant.

This is where SEO and GEO are heading.

The goal is not just more content.

It is better presentation, lower friction and clearer answers.

30/06/2026

A local business website should not try to do everything in one place.

One useful SEO setup is keeping the main website focused on service pages, location pages, and conversions, while using a subdomain blog for educational and research-based content.

This can help reduce keyword cannibalisation caused by publishing too many similar blog posts on the root domain.
It also helps Google better understand the purpose of the main website.

Consistency still matters. The blog should match the main brand with the same design style, navigation, logo, and trust signals.

Regularly reviewing weak blog content is important too, especially pages with high impressions but very low clicks or traffic.

29/06/2026

Reviews are playing a bigger role in how people choose local businesses.

Many customers now focus on recent reviews, especially those from the last three months. Star ratings also matter, with many people avoiding businesses rated below four stars.

For small businesses, this means review management needs to be part of day-to-day marketing. Ask for reviews through email, SMS, QR codes, receipts and other customer touchpoints. Reply to feedback quickly and make each response feel genuine.

It is also worth looking beyond Google. Customers may check Facebook, Apple Maps, TikTok, YouTube and even AI tools before deciding who to contact.

Fresh reviews, quick replies and regular monitoring can help protect your reputation across the web.

26/06/2026

Google Ads reporting could soon become much easier to use.

Google is adding Gemini-powered dashboards to Google Ads. Advertisers will be able to type prompts to customise dashboard views, with charts, graphs and tables updating in real time.

The feature is designed to help advertisers analyse performance faster, especially when they would usually spend time setting up reports manually.

Dashboards will show key metrics such as impressions, clicks, video views and cost. Users will also be able to break down results by device, audience and campaign type.

If the prompt-based reporting works well, some advertisers may rely less on custom reports or external analytics tools.

The feature is part of Google's wider rollout of Gemini across Google Ads

Would you find this useful in your reporting workflow?

25/06/2026

AI tools have made it much easier to create polished content quickly. The challenge is that a lot of content now feels generic because it is built from the same public information.

The strongest content often comes from inside the business itself.

Sales teams hear the exact questions prospects ask. Product teams understand the details customers need before buying. Customer success teams know where customers struggle after purchase and what helps them succeed faster.

These insights can make content more useful, more specific, and easier for people to trust.

AI can help draft and organise content, but the real value still comes from human experience and customer understanding.

The businesses standing out are not just publishing more. They are publishing insights competitors cannot easily copy.

24/06/2026

Some marketers worry that using Google Maps image links on local landing pages could hurt SEO because the original image file name is lost.

In reality, the file name is not the most important part here.

The real value comes from the image already being connected to a location within Google’s ecosystem. That connection may help reinforce geo relevance on city and service-area pages.

Traditional image optimisation still matters. Alt text, compression, and properly structured pages are still important for SEO.

But embedded Google Maps images and uploaded website images serve different purposes.

This is also not a complete SEO strategy on its own. Strong local pages still need relevant content, service-area targeting, Google Business Profile optimisation, links, and authority.

The key takeaway is simple. If the image is tied to the correct location, losing the original image name is probably not something worth worrying about.

19/06/2026

AI assistants are changing how customers search, compare and make decisions online.

Tools such as ChatGPT, Gemini, Copilot, Claude and Perplexity are starting to shape the digital journey. This means brands can no longer rely only on websites and apps built for Google search and human users.

Their content also needs to be easy for AI systems to read, understand and use.

This shift is being described as agentic engine optimisation, answer engine optimisation or generative engine optimisation.

The basics matter. Clear site structures, correct HTML tags, strong metadata, descriptive alt text and easy-to-interpret content can all help AI systems understand your brand.

Some businesses may also need to look at AI.txt files, semantic HTML and open APIs.

Websites, apps and AI assistants will likely overlap for some time. But brands that ignore AI visibility may lose ground.

18/06/2026

AI ad placements are becoming more common across paid media.

They can be accessed directly through AI-first platforms, or through wider ad platforms such as Search, Shopping, Performance Max and AI-assisted campaigns.

These placements work best when brands allow some creative flexibility. AI surfaces often adjust messages based on what the user is looking for.

Trust also matters. Clear product details, accurate pricing, availability, shipping information and customer service details can help users feel more confident.

Advertisers should not judge AI placements only by last-click sales. They can support awareness, consideration and assisted conversions too.

Testing is key. Budget tests, geo splits, holdouts and data-driven attribution can help show the real impact.

AI placements are worth testing for brands that can adapt and measure beyond standard ROAS or CPA.

Address

Princes Street
Edinburgh
EH22BY

Telephone

+441313805070

Website

http://krakendevco.com/

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