Sandstonecastles Marketing

Sandstonecastles Marketing Not a big fan of pushy, sales-y marketing campaigns? Fed up with having to compete on price rather than value? Here's how:
1.

Stand out without adding to the noise
Marketing, positioning, messaging: Helping you become the go-to for your ideal clients

Consultancy | Newsletter | Blog | Coworking Then it's high time to work smarter, not harder on your small business marketing. Get people’s attention by standing out from your competition.
2. Be visible and get your message out there by putting the right marketing mix in pla

ce.
3. Engage with your ideal clients by providing value first and promoting second.
4. Be consistent and get results by fitting your marketing into your busy schedule with the right skills, workflows, tools & processes. I believe in a customer-focused approach to marketing. By providing value first and promoting second, you can grow your small business organically and more sustainably without harming your brand or reputation. In doing so, you’ll build more trust and loyalty among your ideal clients which in turn translates into more repeat business and more referrals. And, more importantly, your clients will see the value in your products and services, enabling you to charge more sustainable rates to help you grow your business. I offer consulting sessions and can be your marketing support for specific projects and campaigns or on an ongoing basis. If you want to find out more, check out my website and blog and get in touch!

Curious about how quickly we could start working together? Depending on which of my services you're keen to book, it cou...
11/06/2026

Curious about how quickly we could start working together? Depending on which of my services you're keen to book, it could be as early as 2-3 weeks!

Want to find out more? Book a free initial chat on sandstonecastes [dot] co [dot] uk!

I had such a great experience working with My Online Schooling Ltd. Together, we established a brand & marketing strateg...
04/06/2026

I had such a great experience working with My Online Schooling Ltd. Together, we established a brand & marketing strategy, followed by training sessions including SEO & content marketing. So grateful to receive this fantastic feedback from Tom!

Want to work with me? Get in touch to arrange your free initial chat! 💬

Finding marketing advice isn't the problem. Finding out what advice is right for you is. That's exactly what my newslett...
25/05/2026

Finding marketing advice isn't the problem. Finding out what advice is right for you is. That's exactly what my newsletter is for.

Sign up at the 🔗 in the comments...

I was recently chatting with a freelance friend of mine and she mentioned that she was working late every day (and even ...
22/05/2026

I was recently chatting with a freelance friend of mine and she mentioned that she was working late every day (and even on weekends) but still wasn’t making enough money. And it got me thinking about what we can do to make sure we see our hard work as small business owners pay off.

This blog post is the result of that discussion! Here are my top tips on how to make your small business work smarter not harder - 🔗 in comments of this post!

When it comes to my consultancy rates, I'm an open book and will always give you the costs associated up front. If you'r...
18/05/2026

When it comes to my consultancy rates, I'm an open book and will always give you the costs associated up front. If you're feeling ready to invest in marketing your small business, there are a few ways we can work together!

Head to the 🔗 in the comments to explore my services, rates and past client feedback 🙌

Have you ever looked at your LinkedIn or Instagram and realised a month has passed since you last posted? You’re not alo...
15/05/2026

Have you ever looked at your LinkedIn or Instagram and realised a month has passed since you last posted? You’re not alone! Many clients I speak to struggle with consistency due to limited time. One of the easiest ways to gain control is to start using social media scheduling tools. But which is right for you?

Over on my blog I've explored some of the most popular social media scheduling tools for small businesses, to help you make the right call! 🔗 in comments.

Do you ever feel like it’s impossible to stand out in a crowded market?Here’s the thing: the largest group in any sector...
13/05/2026

Do you ever feel like it’s impossible to stand out in a crowded market?

Here’s the thing: the largest group in any sector is made up of people who don’t have a clear USP or value proposition. Just by having one, you’re already ahead – it’s not like all the options are taken.

And a USP can be anything: your approach or process, your style, your values, your audience, your pricing, even your personality or sense of humour. It could be being “the one with the podcast” or “the one who runs those great events.” Anything that makes you memorable (and is relevant to your ideal clients) counts.

Most small businesses and solo traders don’t focus their marketing on their ideal clients. That’s why so many of them sound the same – they describe what they do, rather than the problems they solve for the people they actually want to work with.

Being clear on your USP and the clients you serve is how you go from blending in to standing out.

One desk just opened up at Co/Space.If you're a freelancer or small business owner who's had enough of working from home...
11/05/2026

One desk just opened up at Co/Space.

If you're a freelancer or small business owner who's had enough of working from home full-time – or just wants a proper place to go a few days a week – this is for you!

Your own desk, familiar faces, music in the background. A working day that starts when you arrive and stops when you leave.

£167/month plus utilities. Central Edinburgh, a minute from Princes Street.

Drop me a message if you're interested or know someone who might be.

Are you finding that your online marketing just isn't hitting the way it used to? If you're heavily reliant on online pl...
08/05/2026

Are you finding that your online marketing just isn't hitting the way it used to? If you're heavily reliant on online platforms, you may be wondering how best to tackle this. And if you ask me, bringing in some offline elements could be the answer!

Offline marketing isn't old-fashioned. In fact, with increasing numbers of people of all ages taking part in “digital detoxes”, it's a perfect time to start widening your marketing net to capture more people outside of digital spaces. But how do you reach your potential clients offline?

I have a few favourite methods, which I've shared in this blog post. From networking and public speaking to flyers and trade shows, head to the 🔗 in the comments to find out more.

Ever felt like you’re shouting into the void?Chances are, it’s not that your marketing isn’t working – it’s that you hav...
06/05/2026

Ever felt like you’re shouting into the void?

Chances are, it’s not that your marketing isn’t working – it’s that you haven’t factored in the numbers.

Marketing is about reaching the right people often enough to generate new business consistently. Not all of your potential clients are ready to buy right now. People are at different stages in their customer journey.

If you want to make your marketing predictable, you need to know two things: your conversion rate, and the average time it takes for someone to go from first sign-up to paying client.

Once you have that, you can plan your marketing with confidence instead of just hoping for the right person to show up at the right time.

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Studio 4, Queensferry Street Studios, 10A Queensferry Street
Edinburgh
EH24PG

Opening Hours

Monday 9am - 4pm
Tuesday 10am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 12pm

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