Genoa Black

10/10/2025

02/06/2025

, a leading property developer, partnered with us to craft the digital promotion for Murrayfield Park, a prestigious new collection of luxury apartments on Corstorphine Road.
 
We created a distinctive visual identity centred around a custom grid system, inspired by both the lines on a rugby pitch and the building’s architectural geometry. This design framework ensured all visual content is presented in a consistent luxurious style, while enhancing the clarity and impact of the apartment floor plans.
 
Looking to own one of these exceptional residences? Visit to find out more.
 

07/03/2025

When , a Hotel in the beautiful city of San Miguel de Allende in Mexico, asked us to design a logo for their restaurant Andanza, we looked to Chef Zorrilla for insights and inspiration. We landed on a handwritten note by chef, as personal as the Chef’s dishes.
 
We took those handwritten letterforms and subtly crafted them to create an elegant yet contemporary logo which has an informal ‘graffiti-esque” edge. The logo conveys buckets of personality, reflective of the imaginative dishes served at Andanza, and is perfectly placed in this vibrant setting.
 

14/02/2025

We designed a logo and menus for Chef restaurant Woodend at , a seasonal wood-fired grill restaurant in Mexico that has been recognised by the Michelin Guide.

We took cues from the charcoal of open fire cooking, grabbed a piece of charcoal ourselves and created an authentically textured, loose logotype. The menus elegantly feature a blind debosssd tree ring, as if scorched into the cover.
 
We’re delighted to hear that Woodend, after only one year, has just been named one of the best places to dine in Mexico! Bravo team Woodend!
 

30/01/2025

The Marcliffe was once renowned as the premier 5-star hotel in Aberdeen, celebrated for its exceptional reputation. While the passage of time has brought challenges, it now stands poised for an exciting resurgence. Under new ownership, Genoa Black was engaged to align the strategic vision with evolving needs and strengthen the brand’s emotional connection with both long-standing and new audiences.
 
To gain insights we undertook a series of one-to-one stakeholder interviews, and hosted business strategy and brand workshops. We found that the property had a special place in the heart of everyone we spoke to, they all wanted to see Marcliffe brought back to be the pre-eminent luxury hotel in the north east of Scotland.
 
With a clear desire to re-invest in the property, the client leant on our business strategy team to establish a plan of action, and our brand design team to clearly articulate the re-launched brand.
 
Inspired by the natural surroundings of the hotel’s location and the insights from the people we spoke to, we designed a scalloped icon as the badge of Marcliffe. This appears alongside a wordmark that uses an authentically Scottish typeface. Local authenticity is expanded using couthie phrases in the local doric dialect.
 
Marcliffe has a place in the hearts and minds of loons and quines.
 

20/01/2025

A Pie is like a warm hug.
 
LA-based Michelin Starred chef asked us to design the brand for his new . Enter Mr & Mrs Pie Head.
 
The quirky Victoriana styled visuals have a vibrancy that reflects the quality of the food created by Curtis and his team of pie makers. This style was applied to the interiors, menu-ware and packaging as well as a range of delicious pickles, relishes and sweets.
 
The client likes it so much, they “want to be adopted by Mr & Mrs Pie Head”.
 
Mouthwatering brand design by Genoa Black.
 
Photographs © The Pie Room

09/01/2025

We recently collaborated with our friends at GLM, applying the full spectrum of our services to elevate their brand.
 
Our strategy team began by crafting a brand positioning that solidifies GLM’s presence in the market as a practice catering to both private and commercial clients.
 
Next, our brand design team developed a distinctive visual identity and messaging framework to bring this positioning to life.
 
Architects value precision, so we drew inspiration from the simple square to create a flexible grid system—an adaptable foundation and a playground for our graphic design team.
 
Finally, our marketing team and creative studio launched the refreshed identity with a thoughtfully designed website.
 
“Genoa Black deployed their considerable skills and experience to examine our business strategy, question our business philosophy and explore our aims and aspirations”
- Ian McKee, Managing Director

25/10/2024

We named, and branded ‘Tunki Rooftop’ By Handshake for - a hotel. Named after the national bird of Peru, the Peruvian style bar has some of the best bird’s-eye views over San Miguel De Allende.

And a big congratulations to in Mexico City who have just been named #1 best bar in the world by

10/10/2023

Before Kylesku Bridge was built, the free ferry used to carry cars across the water from the pier outside the hotel. Now fishing boats land their catch and visitors can enjoy watching seals and take in the calm waters of this peaceful haven.