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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Chameleoncrm, Pioneer House, Pioneer Business Park, North Road, Ellesmere Port (2026)

16/12/2025

We’re honoured to be working with the team at Dr. Barbara Sturm, supporting CRM project delivery across channels for one of the most innovative and influential skincare brands in the industry.

Big things coming, watch this space 🤍

08/12/2025

🎄 Team Christmas Party 2025 🎄

On Friday night, the ChameleonCRM team came together at Chester Racecourse to celebrate what has been a fantastic year for us. It was an evening filled with great food, plenty of laughs and a chance to reflect on everything we’ve achieved together.

This year, we’ve had the privilege of working with so many brilliant clients - including welcoming a number of new ones - and we’re incredibly proud of the results we've delivered as a team.

A huge thank you to everyone who has been part of our journey in 2025. We’re excited for what the new year will bring!

04/12/2025

We’re excited to announce one of our newest partnerships with the brilliantly fun and consistently innovative team at On The Beach Holidays! 🏝️
We’re supporting them on project delivery across their CRM estate, and we’re already loving every minute. Big things ahead… and we can’t wait!

07/11/2025

We mentioned that it's been a busy summer, which has seen ChameleonCRM onboard a number of new clients. One of these is Veygo, a pioneering brand offering young drivers access to flexible, affordable car insurance.

It's a company that is doing great things in its space, and we're thrilled to be helping them take things up a notch with their CRM. Here are a few of the wins we've already delivered:
✅ Unlocked a 60% uplift in selected trigger campaign volumes
✅ Developed a new suite of reporting
✅ Helped to rebuild and simplify legacy data models
✅ New email template development and testing

Here's to the months ahead, with some exciting projects in the pipeline, as we look to build on the successes we've already had so far with their dynamic and motivated team 🚀

20/10/2025

🎃 With Halloween creeping closer, what better way to celebrate than honoring our first truly grave email client? ⚰️

𝗦𝗶𝘅 𝗗𝗮𝘆𝘀 𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝗮𝗿𝗶𝗻𝗴 𝗔𝗳𝘁𝗲𝗿𝗹𝗶𝗳𝗲: 𝗪𝗶𝗻𝗱𝗼𝘄𝘀 𝟭𝟬’𝘀 𝗚𝗵𝗼𝘀𝘁 𝗛𝗮𝘂𝗻𝘁𝘀 𝗡𝗼 𝗠𝗼𝗿𝗲
The end of Windows 10 means fewer Outlook tantrums, fewer VML exorcisms, and one giant step toward a saner, CSS-friendly inbox afterlife.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆:
✅ Decades of rendering pain (thanks to Word-based Outlook) are ending.
✅ You’ll be able to design more creative, consistent, and accessible emails.
✅ Testing will get easier, faster, and cheaper.

⚠️ 𝗕𝘂𝘁:
Behold The Zombie Phase 🧟
Some large orgs (finance, government, healthcare) still pay for updates see below (it’s the zombie OS that just won’t stay buried). You'll still see those cursed Word-based renderers hanging around.
𝙏𝙄𝙋: Test occasionally, but shift main QA to Outlook (New) + OWA. Transition will take time as large enterprises can move slowly.

The Final Expiration 2028💀
You'll still need to support Windows 10-based Outlook versions as Microsoft ends all paid security updates in 2028. Any orgs still on Windows 10 then, will basically be running haunted machines. You will then be able to safely stop testing on Word-based Outlook completely. 👻

16/10/2025

🦎 Where did ChameleonCRM go this summer? 🕵

We've been quiet. Really quiet. The truth is, when client growth is on the line, we prioritise the work over the likes. This summer was a blur of big projects, stategic overhauls and other big client successes. We simply got too busy achieving results to talk about them!

But we've come up for air, and the content engine is back up and running. In the coming weeks and months, expect to see tales of client wins, some exciting announcements, and, of course, the useful guides and content you all know and love.

In the meantime, we're putting a huge focus on Q1 planning for our clients, and ensuring this translates into measurable CRM success. If that chimes with what you're looking for, then give us a shout so we can help you get a running start in the New Year 🚀

14/07/2025

Meet the Team: Nic – Customer Experience Director 💬

It’s time for another team spotlight – and this week, we're introducing Nic, our brilliant Customer Experience Director. From mapping journeys to decoding data, she’s all about creating smooth, effective experiences for our clients and their customers.

Here’s a little more about Nic, in her own words...

👩‍💻 A typical day at the office?
It’s a mixed bag – which I love. I could be mapping out customer journeys, setting up design templates, troubleshooting code (looking at you, Outlook!), digging into data for insights, or working on client pitches. I also catch up with our amazing client partners to run through the week, align with the team on priorities and business development, and explore how AI may help drive efficiency across the board.

🏃‍♀️ What do you like to do away from work?
I’m currently training for a HybridX event in August (a bit like Hyrox), and I’ve recently taken up running – it’s been a great stress-buster and helps with sleep too. Outside of fitness, I’m working on perfecting my sourdough, and attempting to grow herbs and veg. I’m also supporting my daughter through her GCSEs and helping my son get ready for university – and yes, that includes driving lessons.

📧 Biggest pet peeve in the world of email?
Trying to hide the unsubscribe link. I recently saw one in red text on a green background – impossible to read. Please don’t do that!

💬 Best career advice you've received?
It wasn’t so much specific advice, but I’ve had some brilliant managers who truly believed in me. They gave me the confidence to grow and the freedom to shape my own role, which made all the difference.

🧗‍♀️ Something on your bucket list?
Right now, I’m in a bit of a fitness/challenge mindset. I’ve got my eye on 'The Wall' – a 70-mile challenge along Hadrian’s Wall in 26 hours. I haven’t quite worked up the confidence to sign up... yet!

Say hi to Nic in the comments 👋 And stay tuned for next week's spotlight of our incredible team behind the scenes here at Chameleon CRM.

12/07/2025

Which ESP is best? It’s one of the most common questions we hear - and the answer is always the same: it depends.

Every organisation has unique goals, data structures, customer journeys and team setups. So while one platform might be the perfect fit for one brand, it may not be best suited to another.

We’ve worked across a wide range of ESPs - including Braze, Klaviyo, Salesforce Marketing Cloud, Emarsys, Iterable, Bloomreach, Hubspot and more - so we're very familiar with the strengths (and limitations) of each.

Whether you're:
🔹 Building a CRM estate from scratch
🔹 Looking to migrate after outgrowing your current setup
🔹 Or simply feeling overwhelmed by the options...

We're here to help. With extensive, hands-on experience across the ecosystem, we guide businesses to the right fit - for now, and for the future.

📩 Drop us a message if you're exploring ESP options. The right choice starts with the right advice.

11/07/2025

A bit of Friday fun for the CRM obsessives… 💭📬

Two of the statements below are true. One is completely made up. Can you guess which one’s the fake?
1️⃣ Email is older than the World Wide Web
2️⃣ Outlook renders emails using Microsoft Word
3️⃣ You need double opt-in for all email marketing under GDPR

No prizes, just bragging rights (and maybe a bit of email trivia for your next pub quiz).

Let us know your answer in the comments. No Googling 😄

09/07/2025

Team spotlight: Meet Karina – our Co-founder and Operations Director 🎤

Last week, we kicked off our 'Meet the Team' series by introducing you to Mike. This week, it’s time to shine the spotlight on Karina, a true CRM enthusiast with a passion for connection, communication, and... culinary adventures 🇮🇹

💬 Why CRM?
“It was my first job straight from uni - I actually started in the direct mail world then eventually moved into email. I absolutely loved my first role, I loved the versatility and the collaboration between departments, plus, I worked with an amazing team - it was a great introduction into the world of CRM.”

🥗 If not CRM?
“Anyone who knows me, knows that I have a huge passion for all things nutrition and wellness. If I wasn't doing CRM I most certainly would've gone down the route of nutritional science.”

🧠 Best career advice?
“‘It’s only paper’ - this was a quote from my manager at my first role in CRM and it just stuck with me. No matter how tough things get in the day-to-day, don't let it take over. We're not saving lives doing what we do and there's always a resolution to be found. So just take a deep breath and move on.”

🗺️ Bucket list dream?
“Travel through every region of Italy, sampling all the local delicacies — and wines, of course!”

🎥 Fun fact:
“I once appeared on an Indonesian reality TV show!” (We managed to extract a bit more on this...) "It was a cameo - one of my friends was an actor over there and was filming, so I appeared on one of the episodes."

Tune in for next week’s spotlight as we continue to get to know the brilliant people behind the scenes here at ChameleonCRM 💡✨🦎

03/07/2025

Team spotlight: Meet Mike – our Senior CRM Manager 🎤

Over the next few weeks, we'll be pulling back the curtain and introducing you to the brilliant people behind the scenes here at ChameleonCRM. First up: the man who wears many hats – Mike!

🧠 A typical day at the office?
“No two days are ever the same – which is great! I’m usually bouncing between building email campaigns, brainstorming new strategies, mapping out journeys, doing a bit of competitor sleuthing, trying to make sense of rogue data, or pulling together reports and analysis. Oh – and battling my post-lunch sweet tooth. The biscuits usually win.”

🌴 And when he’s not at the office?
“It’s all about family, travel, golf and padel – in that order. Although, padel is fast climbing the rankings. I’m also a big fan of the occasional do-nothing day on the sofa, bingeing some telly.”

📬 Why CRM?
“Honestly? I fell into it by accident. I moved up North in 2017 and was hunting for any marketing job I could find. Luckily, it was a CRM role – and I’ve never looked back. The variety is what I love most, and I genuinely believe CRM is one of the most vital and exciting areas of marketing today. It is constantly evolving, and the potential for personalisation and real customer connection is unmatched by any other channel.”

🚫 An email subject line that should be illegal:
“‘Re: Re: Re: Following up on my previous email’ – if I ignored the first three, I’m probably not biting on the fourth…”

🧶 Unlikely (but true) fact about Mike:
“I used to be big into knitting when I was young (fair to say I wasn't exactly the cool kid at school). I knitted some half-reasonable blankets back in the day, and even a jumper or two (albeit with Mum's help). Think I would be a bit rusty now, mind!”

Stay tuned next week to meet more of the team that keeps things ticking! 🦎

26/06/2025

What do we love most about working with Braze? We asked members of our team — here’s what they had to say...

🧠 Mike: "Personalisation at scale is where Braze comes to the fore. Liquid, dynamic content, segmentation and real-time behavioural triggers make it easy to send the right message at the perfect moment."

🖥️ Nic: "The UI is clean and genuinely enjoyable to use. Mapping out journeys in Canvas Flow is seamless, intuitive and visual, which keeps things nice and simple."

📊 Karina: "Reporting in Braze is second to none. From Report Builder to Engagement Reports — it’s all easy to set up, and delivers the comprehensive insights we need."

💌 Jess: "Braze is my favourite ESP for email development. The mix of Liquid personalisation, real-time data and super-intuitive tools makes building smart, dynamic emails very straightforward. I've genuinely enjoyed refining my dev skills on Braze over the years."

We're big fans of a platform that empowers us — and our clients — to build smarter, stronger customer connections. And Braze certainly ticks those boxes ✅

Chameleoncrm

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm