18/06/2026
Is your business struggling to get found on Google?
One common issue is focusing on keywords that are too broad or too competitive.
For example, a plumber trying to rank for “plumber” will be up against a lot of competition. A more specific phrase like “emergency plumber in Chester” or “boiler repair in Ellesmere Port” is likely to be more realistic and more relevant to the searcher.
These longer, more specific keywords may have fewer searches, but they often attract people who know exactly what they need.
Not sure whether your website is targeting the right keywords? Speak to Engage Web and we’ll help you make sense of it.