Emerald Frog Marketing

10/09/2026

Looking forward to getting glammed up for this tomorrow night. Good luck to all the finalists! (You’ll have a great night) 💖

Best of luck to you all 👏

10/09/2026

Strong creative work - a well-crafted brand identity, well-designed print materials, a good video - can do more for a business than months of digital activity. It's often the thing that makes everything else work better.

My Creative Services include:

✅ Branding
✅ Printed Materials
✅ Video
✅ Photography
✅ Graphic Design

Find out more at https://www.emeraldfrog.co.uk/creative or call 01353 505170

10/09/2026

Emerald Frog Marketing is proud to support the Princess of Wales Hospital (Ely) Charitable Trust with their marketing and content. Their new page is now live, follow along to see how they're funding equipment and services for the hospital beyond what the NHS provides and how to get involved with helping raise funds.

Welcome to the Princess of Wales Hospital (Ely) Charitable Trust on Facebook.

We're a small charity with one job: raising funds for improvements at the Princess of Wales Hospital that go beyond what the NHS can provide. Every pound we raise is tied to a specific project, agreed and invoiced, so you always know exactly where your donation goes.

We've already helped fund a new Audiology Suite and equipment for the hospital's asthma clinic. Right now, we're raising around £90,000 for a new ultrasound machine, and this page will be where you can follow that progress.

We'll be sharing updates on our campaigns, stories from the hospital, and ways to get involved, whether that's donating, fundraising, or volunteering your time.

Thank you for being here from the start. It means a lot to a charity our size.

Follow along, and feel free to share this page with anyone local who might want to support the hospital too.

🔗 powelytrust.org.uk

10/09/2026

Did you know a magazine advert on the right-hand page costs more than the left?

Same goes for outside edges over the centre. All down to how people's eyes actually move across a page.

I wrote the full pros and cons of magazine advertising back in 2016, and it's quietly been one of the most-read things on the Frog Blog ever since. Just given it a proper update for where print actually sits now.

Considering magazine advertising to promote your business? Here's my guide to the pros and cons.

08/09/2026

What’s the difference between a good piece of direct mail and a “junk” piece?

Not all direct mail is junk mail. A clear message, with a good offer, sent to those who want to receive it is not junk mail. But there are some howlers out there that’s for sure.

Whilst busy gathering examples of good and bad direct mail, I asked members of the Institute of Direct Marketing via LinkedIn to send me some of the shocking examples they have seen over the years. This created quite and animated discussion between marketers to define what “bad” actually means.

Read more at https://www.emeraldfrog.co.uk/post/what-is-the-difference-between-junk-mail-and-a-good-sales-letter

What’s the difference between a good piece of direct mail and a “junk” piece?Not all direct mail is junk mail. A clear message, with a good offer, sent to those who want to receive it is not junk mail. But there are some howlers out there that’s for sure.Whilst busy gathering examples of goo...

08/09/2026

Summer's over. So is the excuse for ignoring marketing.

The kids are back at school, the out-of-office is switched off, and September's got that back-to-it feeling whether you're ready or not. Often businesses let their marketing quietly slide down the list over summer, then everyone remembers it exists again around now.

If yours has been sliding too, now's the time to turn over a new leaf. (Leaf. Autumn. Geddit? Sorry.)

07/09/2026

Price vs volume: How are brands fighting consumer fatigue to drive growth?

Recent earnings calls from the likes of P&G, McDonald’s and Unilever provide insight into how some of the biggest B2C brands plan to deliver growth.

Read more:

Recent earnings calls from the likes of P&G, McDonald's and Unilever provide insight into how some of the biggest B2C brands plan to deliver growth.

03/09/2026

You know the feeling. It's Monday morning, you sit down with every intention of writing that blog post, scheduling some social media, or finally updating your website. And then the phone rings, a client needs something urgently, three emails land that can't wait, and before you know it it's Friday afternoon and the marketing is still sitting there, patiently judging you from the bottom of your to-do list.

You're in very good company. In fact, this is probably the thing I hear most often from the businesses I work with. Not that they don't care about their marketing. Not that they don't know it matters. Just that there's always something more immediate in the way.

Read more at https://www.emeraldfrog.co.uk/post/is-your-marketing-always-the-thing-that-gets-pushed-to-next-week

You know the feeling. It's Monday morning, you sit down with every intention of writing that blog post, scheduling some social media, or finally updating your website. And then the phone rings, a client needs something urgently, three emails land that can't wait, and before you know it it's Friday a...

01/09/2026

Good content does two things: it gets found & it gets read. Whether it's a blog post that ranks on Google, web copy that turns visitors into enquiries or a press release that gets picked up - it all starts with clear, purposeful writing.

Whether you need a one-off piece or regular content as part of a retainer, I can help!

Find out more at https://emeraldfrog.co.uk/content

31/08/2026

Paddy Gilmore: If going ‘off-brand’ is bad, why is Aldi’s slice of the market growing?

After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one of advertising’s most convenient creative vetoes.

Read more:

After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one of advertising’s most convenient creative vetoes.