Emerald Frog Marketing

04/06/2026

Hiring a full-time, experienced marketing manager is expensive — salary, employer's NI, holiday pay, pension, and the time and cost of recruitment. For most small and medium-sized businesses, it's not the right move, especially when the workload doesn't justify a full-time role.

A consultant gives you access to that same level of experience on a flexible basis. You pay for what you actually need — whether that's a few hours a month of strategic input, or more hands-on support across campaigns, content and channels. When things are quieter, you scale back. When you need more, you scale up.

Learn more at https://www.emeraldfrog.co.uk/post/why-hiring-a-marketing-consultant-is-a-smart-move-for-your-business

03/06/2026

Been meaning to nominate your hero?

Nominations close on Friday - so nominate your hero now at www.elyheroawards.org.uk for them to be in with a chance to be crowned in

ASL Group Aspire Adaptations Ltd Demcom Ely Standard Crown Garage Honda Red Shoes Accounting Services Xpert Resourcing Platinum Properties Life Fitness G's King's Ely Ely Work Collective Metcalfe Copeman & Pettefar Solicitors Studio Nova LE SPICE

02/06/2026

Marketing works best when it's joined up. I offer a range of services that can work individually or together as part of a longer-term retainer — from strategy and copywriting through to social media, digital and creative.

Have a look at what's available, or if you're not sure what you need, just get in touch and we can work it out!

https://www.emeraldfrog.co.uk/services

01/06/2026

Shoezone launches on TikTok Shop as retailer targets social-first growth

Shoezone has launched on TikTok Shop as the footwear retailer steps up its social commerce strategy.

The retailer said the move will allow creators to link directly to products through TikTok Shop, connecting trend-led social content with product conversion.

Shoezone joins footwear brands including Puma, Soletrader and EGO on the platform, as it looks to grow engagement with younger shoppers and new parents.

Read more:

shoezone has launched on TikTok Shop as the footwear retailer steps up its social commerce strategy. The retailer said the move will allow creators...

29/05/2026

We all know Ely and the surrounding villages are great places to be. We wanted to shine a light on the heroes in our wonderful community.

28/05/2026

Email remains one of the most cost-effective ways to stay in touch with customers and prospects. I plan, write and send email campaigns and newsletters that are well-structured, on-brand, and worth opening.

I manage the digital activity that keeps your business visible and your audience engaged, so you don't have to think about it - find out more at https://emeraldfrog.co.uk/digital

26/05/2026

There's a lot of very cheap marketing support available if you look for it. Offshore content mills, entry-level freelancers, automated social media tools that churn out generic posts on a schedule. The cost looks attractive. The results rarely are.

The problem with cheap marketing isn't just quality, though that's often an issue. It's that cheap support tends to be execution-only. Someone doing your social media for peanuts a month isn't thinking about your strategy, your positioning or whether the content is actually serving your business goals. They're filling the calendar. That's not nothing, but it's not marketing management.

Read more of my expert marketing advice at https://www.emeraldfrog.co.uk/post/why-small-businesses-in-cambridgeshire-waste-their-marketing-budget

26/05/2026

I asked an AI how many days of the week contain the letter 'd'.

I've kept his name anonymous at his embarrassed request. Let's call him "Maude" 🤔

First answer: four.

Second answer: six.

Third answer: seven.

The correct answer - which any primary school child could tell you, in fact even my dog could tell you - is seven. Every single day of the week has a 'd' in it. Tuesday. Wednesday. All of them.

Moments like this are a good reminder that AI is not infallible, and it can be confidently, spectacularly wrong about the simplest things.

Always check everything. An AI tool is only as reliable as the person using it.

Meanwhile, I'm off to buy Maude some "days of the week" socks.

25/05/2026

Network Rail’s Faye Scadden on driving behavior change and the GBR rebrand

Tim Healey speaks to Network Rail’s marketing chief Faye Scadden about the coming Great British Railways rebrand, behavior change campaigns and why audience testing still beats instinct.

Read more: https://www.thedrum.com/news/network-rail-s-faye-scadden-on-driving-behavior-change-and-the-gbr-rebrand via The Drum

Tim Healey speaks to Network Rail’s marketing chief Faye Scadden about the coming Great British Railways rebrand, behavior change campaigns and why audience testing still beats instinct.

21/05/2026

Have you nominated your hero for a special award in ?

Do you know someone who quietly makes a difference every single day? 🩷

Maybe they volunteer their time, support others, inspire young people, care for the community, or simply go above and beyond without ever asking for recognition.

If they live or work in Ely or the surrounding villages, now is your chance to say “thank you” by nominating them for an Ely Hero Award 2026 ✨

A simple nomination could mean the world to someone who truly deserves to be celebrated. Nominate now at www.elyheroawards.org.uk