27/12/2023
With every year that passes, we live more and more in the digital world...
Your next boss, client, or business partner spends more time online than they do sitting in front of you, so it’s important that we show up in the digital world as well as we would hope to do in the physical world.
With that in mind, here’s a step-by-step guide on how to optimise your LinkedIn profile:
1. Profile Picture:
Choose a recent, professional photo and use as much of the available space for your head and shoulders. A plain background is ideal, but definitely avoid too much detail in the background, as it can be hard to make out your facial features on a small screen if there is visual noise in the background.
2. Background Image:
The background image is an often-overlooked aspect. Utilise this space to echo your personal or corporate branding, ensuring it transmits a clear, professional message about you or your company.
3. Headline:
Your headline should extend beyond your job title. Choose 5 keywords that best define you as a professional, and use them in your headline as this is a search-friendly field.
The first 40-characters of your headline are visible without having to click into your profile, so think about how you use them. (If you are using Creator Mode, then consider using your five keywords as hashtags as well)
4. Your 'About' Section:
This segment is your chance to tell your professional story. Adopt a conversational style, blending your personality with professionalism. Include your 5 chosen keywords here as well to help your profile appear in relevant searches.
5. Recommendations:
Authentic recommendations can substantially elevate your profile. Seek endorsements from colleagues, clients, or mentors who can vouch for your abilities and achievements, adding a dimension of trust and authenticity.
6. Content:
Engage regularly with your network. Share insights, comment on posts, and get involved in conversations. This not only boosts your visibility but also cements your position as a thought leader in your domain, while making you more familiar to your target audience.
Your LinkedIn profile is essentially your digital home from a professional standpoint, so spending a little bit of time getting it to be as good as it can be is a good use of these days between Christmas and New Year!
I have a lot more detail on each of these 6 sections, so if you have questions please feel free to ask me in the comments and I will be happy to answer them.