Barbara Gill Marketing

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Barbara Gill Marketing Marketing consultant helping small businesses plan and implement a successful marketing strategy. I specialise in marketing strategy and email marketing set up.

If you’d like to build an audience from your social platforms, I can help. Hi I'm Barbara. Marketing your business can be tough. I love working with businesses to ensure they get the most from their Marketing helping them get their business where they want it. I started my career in 2003 in house in Marketing and Business development for London based professional services firms (Architecture, Property Management, Estate agency), and I've an honors degree from the University of Westminster in Business Management - Marketing. So I know my stuff. Since setting up as a consultant in February 2020 I've been running 1:1 sessions on Zoom, with small businesses across the country. I offer Power hour and troubleshooting sessions as well as Marketing Fundamental workshops and marketing mentoring. I've also delivered a number of jargon free marketing plans to my clients who refer to them on the regs and use them as their marketing bible. If you'd like some marketing support, advice or even a full plan drop me a line and we can pencil in a chat to see how we can work together.

17/10/2026

Sometimes all in the same day, hbu?

What I'd put in your newsletter if I were in charge of your emails.First things first - what are you actually trying to ...
16/10/2026

What I'd put in your newsletter if I were in charge of your emails.

First things first - what are you actually trying to achieve with this campaign? As with all marketing, setting out your objectives makes all of your content much easier to create and much more joined up.

What content are you creating for other platforms - email is a great place to repurpose your blog content, podcasts, Youtube or in person marketing. What offers are you promoting on other channels?

Don't forget to share any freebie/ lead magnets with your newsletter community first - and think about exclusive or bts insight you could share with these VIP's.

If you'd like to tap into expert support to help you bring newsletters into your marketing strategy, drop me a line, I'd love to help.

Bx

03/10/2026

Don’t mind me, I’ll be here all day. 🫠

One of the finishing touches to every email newsletter is a sign off, and as many of my clients are founder led businesses, having a personal signature script is perfect.

Of course if my clients have a script font in their brand guidelines, that would be my go to, but otherwise I go through and pick one that I think fits their business and personality.

Brand designers, you’re my hero’s!

02/10/2026

Don’t mind me, I’ll be here all day. 🫠

One of the finishing touches to every email newsletter is a sign off, and as many of my clients are founder led businesses, having a personal signature script is perfect.

Of course if my clients have a script in their brand guidelines, that would be my go to, but otherwise I go through and pick one that I think fits their business and personality.

Brand designers, you’re my hero’s!

If you’re too busy to follow these steps, I can help.Sending newsletters doesn’t have to be complex. It should slide str...
29/09/2026

If you’re too busy to follow these steps, I can help.

Sending newsletters doesn’t have to be complex. It should slide straight into your existing marketing activity.

But sometimes getting the platform set up can feel overwhelming- but you don’t HAVE to have everything set up to get moving. You don’t have to have the complex funnel and the 56 step automation built, right from the start.

If you do nothing else, follow these four steps:
📧 Pick a platform: I have my faves, but you might also have one built into your website, the UI will be familiar, so use that. The best platform is the one you use.

📧 Set up your brand styles. Every platform has a brand kit, so load up your colours, fonts, button shapes and logos. It’ll help so much when you’re building your newsletter.

📧 Build a landing page. Or embed a form on your website. Give subscribers a place to join your community. Tell them why they should.

📧 Send a newsletter: I’ll say it again, newsletters don’t have to be complicated. Some of the most effective campaigns I’m sending right now are text only, call to action at the end, done. Don’t wait for those pro headshots.

If you’ve read through these steps and you’re feeling 🫠 drop me a line, pass your set up to me and I’ll get you organised in no time.

Bx

17/09/2026

Oh to have beautiful product making BTS to share.

Email list not growing? Getting more unsubscribes than new subscribers? It can be super frustrating when you’re sending ...
14/09/2026

Email list not growing? Getting more unsubscribes than new subscribers? It can be super frustrating when you’re sending brilliant newsletters but not getting much back.

If you’d like to get new, interested subscribers onto your list, these are the places you should be sharing a sign up opportunity:

📧 website: yes, on your site footer is standard, but what about those excellent blogs you’re writing, have you included a sign up CTA there? And if you’re selling on your site don’t forget to add the marketing permission click box.

📧 social media: a brilliant place to scoop up new subscribers. Use a keyword automation on posts to share sign up links and free resources. You have to talk about the benefits of your newsletter- and you have to talk about it a lot more than you think.

📧 Speaking: invited to speak at an event? Share a QR code on screen or on handouts. Podcast guest? A brilliant opportunity to share your sign up (even better if there’s a freebie attached that’s relevant to the episode).

📧 Other places you might not have thought of: your email signature, business cards, banners, other people’s newsletters and meta Ads.

One of the key things is to think about what your ideal client wants to hear about. What are they struggling with that you can help them with. A small, engaged list is always better than a huge list of people who will never buy from you.

If you’ve read through this and you’re wondering how to make it relevant to your business, drop me a dm and we can have a natter about bespoke support for your business.

Bx

09/09/2026

Hello! This is me, I’d love to hear about you?

I’m Barbara, Babz to some of my friends, mummy to two brilliant lads and wife to Mr Gill.

I’ve been working in marketing since 2001 when I joined an architectural practice in London (Londoner born and raised!)

I adore great coffee and will always seek out a venue that serves a great brew (reccos always welcome)!

Weirdly obsessed with post-it notes and lists, never happier than getting it all written down!

I spend a lot of my spare time on the sidelines watching my eldest play football, completely lucked out with THE best group of football mums, who are so much fun to hang out with 🙌.

If I’m not being football mum you’ll probably find me at the beach or, soon, walking my new Cocker Spaniel puppy Jude (born during the World Cup, so had to be done!)

Super passionate about email newsletters- especially for businesses sharing their wares on social media (don’t build it on a platform you don’t own peeps!)

If we’ve not met before, nice to meet you!

Bx

Just checking in.Newsletters don’t have to be complex. You don’t have to have 50,000 automations set to make email worth...
08/09/2026

Just checking in.

Newsletters don’t have to be complex. You don’t have to have 50,000 automations set to make email worthwhile.

You just have to have something to say, to the audience who’ve told you they want to hear from you.

Send the newsletter and see what happens.

And if you know you should be sending newsletters more regularly, but the tech is holding you back, let’s have a natter, I’ll get you unstuck asap.

Bx

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Essex

Opening Hours

Monday 9am - 3pm
Wednesday 9am - 3pm
Friday 9am - 3pm

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