20/08/2025
Social media updates you NEED to know this week:
🧑💼 Adam Mosseri, Head of Instagram, revealed that an extended pause in posting (lasting around one to two months) could negatively affect your reach.
🔄 Instagram has rolled out a repost feature, allowing content you reshare to appear both in your friends’ feeds and in a dedicated “repost” section on your profile.
🔍 TikTok is testing a Visual Search tool to help users find similar videos and shop for products that resemble those in the content they view.
💬 Instagram's Edits feature now enables streamlined collaboration, letting creators share drafts directly with collaborators via Instagram DMs.
💷 TikTok has introduced a creator program named TikTok Go, where eligible creators can earn commissions by promoting hotels, restaurants, and local experiences.
⬆️ Threads has reached over 400 million monthly active users, marking significant growth for the platform.
📍 Instagram’s new maps feature is stirring debate due to privacy concerns reminiscent of Snapchat's functionality. While the opt-in tool lets users share their location with mutual followers, close friends, or selected individuals—and includes parental controls for teens—some remain wary despite full control over privacy options.
🗞️ LinkedIn has scaled back its alternative news feed experiment, which explored new layout options like "For You," "Following," and "News Feed."
Make sure you give us a follow for weekly marketing and social updates! All my sources are below in the comments. ⬇️