Nellie PR

10/02/2026

We talk a lot about ‘good PR’, but rarely about how it actually happens. So we wanted to share a little about approach, our thinking and the work behind the headlines.

We work with values driven organisations that want to be recognised for what they genuinely know, not just what they can say the loudest.

Being a small, specialist consultancy is our strength. It means we’re hands-on, proactive, and deeply invested in our clients’ reputations, not just their coverage. We don’t believe in pushing out commentary for the sake of it. We focus on building trust, credibility, and authority through well-timed, well-placed thought leadership that actually adds value.

And we ensure that strategy underpins everything we do. Our PR and communications work is designed to build long term influence, not short term noise. Reputation, relationships, and recognition aren’t by products of good PR, they’re the goal.

We support organisations through strategic PR, thought leadership, mentoring, and training, always tailored to where they are and where they want to go. If you’re interested in a more considered, strategic approach to PR, we’d love to talk.

22/01/2026

This is your one week reminder! ⏰

If pitching to the media still feels uncomfortable, awkward, or like you’re shouting into the void, then this is your nudge.

Next Thursday 29th January, join Ellen for Pitch Craft for Press Coverage, a small, hands-on virtual masterclass designed to help you pitch with confidence and actually get noticed.

Together you’ll work through:

→ Finding strong story angles

→ Writing subject lines journalists open

→ Building media relationships (without feeling salesy)

→ Timing your pitches to cut through the noise.

There are only 5 seats left and we’ve deliberately kept the session small so that everyone gets personal guidance, space to practise real pitches, and a follow-up one-to-one session with Ellen.

If 2026 is the year you stop hesitating and start pitching with confidence, this is for you.

Save your spot here: https://www.eventbrite.co.uk/e/pitch-craft-for-press-coverage-earned-media-pitching-masterclass-tickets-1976575752283

Got questions, reach out to: [email protected]

06/01/2026

New year, new ways to get noticed 👀

If 2026 is the year you want to finally pitch with confidence and get your stories noticed, Pitch Craft for Press Coverage is here to help.

On 29th January, we’re running a small, hands-on virtual masterclass to take the fear out of pitching. You’ll learn how to:

→ Find story angles that get noticed

→ Draft subject lines and emails journalists actually open

→ Build relationships that last

→ Time your pitches to cut through the noise.

With just 6 seats remaining, you'll get personalised guidance, the chance to practise your real pitches, and a follow-up one-to-one session with Ellen Carroll. No theory, just practical, actionable PR you can use straight away.

Save your spot here: https://www.eventbrite.co.uk/e/pitch-craft-for-press-coverage-earned-media-pitching-masterclass-tickets-1976575752283?aff=oddtdtcreator

Questions? Just drop us a message or email [email protected]

23/12/2025

And that’s a wrap for us 🎄

Before we log off, we just wanted to say a huge thank you to everyone we’ve worked with, collaborated with and chatted to throughout 2025. You make our work meaningful, interesting and genuinely enjoyable, and we’re so grateful for it.

However you’re spending the festive break - feet up, family time, long walks, good food, or planning for 2026, we hope it’s restful and exactly what you need.

Wishing you all a very Merry Christmas and a Happy New Year!

See you in January.

12/12/2025

We were knee deep in Autumn Budget PR activity, so we didn’t get the chance to post about Family Business Week organised by Family Business UK.

But, as we love working with family businesses, we didn’t want to miss the opportunity to give a shout-out to all the amazing family businesses across the UK. They deserve to be celebrated all year round.

In the UK alone:

→ 90% of private companies are family-owned

→ They employ 16 million people

→ Contribute £985bn in GVA to the economy.

As well as their economic impact, their social impact cannot be underestimated, and in our experience, family businesses do more than their lion’s share.

→ They care and are values-led

→ They invest in their people and communities

→ They are in it for the long term, not for a short-term profitable exit.

They are exactly the kind of businesses that we need to invest in and support. Family businesses are far from ordinary. They are extraordinary and have so much to gain from sharing their stories, but by their very nature, they are often too modest and hide their light under a bushel.

Great comms, PR, and thought leadership done well is transformational for family businesses - just talk to our clients. So, in the spirit of Family Business Week, our founder, Ellen Carroll, is opening up her 2026 diary to offer a PR strategy power hour to two family businesses. These are usually paid for sessions, but there will be absolutely no charge.

Get in touch via [email protected] if you want to pick her brains, get advice on PR, and how best to share your story or anything PR, comms or thought leadership related.

[ video shows a mirrored disco ball reflecting light ]

10/12/2025

If pitching to the media still makes your stomach flip, you’re definitely not alone, and you’re exactly who Pitch Craft for Press Coverage is designed for.

On 29th January, I’m running a small, hands-on virtual masterclass to help you pitch with confidence, cut through the noise, and finally start landing the coverage you know you deserve. We’ll talk story angles, subject lines, relationships, timing - the real stuff that actually gets results.

I keep the group intentionally small with just 8 seats, so you can ask anything, practise your pitches, and get personalised guidance. You also get a follow-up one-to-one session with me. Pitch Craft for Press Coverage doesn't just focus on pitching, you get input from PR practitioner on your real-life challenges and access to opportunities.

So if you’re ready to invest in yourself for 2026, I’d love to see you there. And if you’ve got any questions at all, drop me a message or email me at [email protected]

Save your spot here: https://www.eventbrite.co.uk/e/pitch-craft-for-press-coverage-earned-media-pitching-masterclass-tickets-1976575752283

25/11/2025

It feels like the right time to reintroduce Nellie PR!

We’re a strategic communications consultancy built for values-driven organisations that want to be seen, trusted, and recognised for their expertise. Founded by Ellen Carroll, we’re experts in reputation, relationship building, and thought leadership.

We’re a small, specialist agency, and that’s our strength.

Our clients tell us time and time again that we’re more proactive, more hands-on, and deliver far better results than the bigger agencies they’ve worked with. Because our work isn’t about pushing out content and hoping it lands. It’s about building thought leaders, giving genuine experts a voice, and helping them earn trust, credibility, and authority where it matters most.

Strategy sits at the heart of everything we do.

Our approach to PR and thought leadership isn’t static. We create communications that build long-term influence, not flash-in-the-pan visibility. Reputation. Relationships. Recognition. That’s what we help our clients achieve.

If you’re curious about how strategic PR can support your organisation’s reputation, thought leadership, and impact, we’d love to hear from you.

31/10/2025

I'm running a media pitching workshop in November. Great for business owners and founders, and people who work in PR, comms or marketing, and want to overcome their fear of pitching to secure better press coverage:

Join Ellen Carroll online for a spooky media pitching special. Learn how to banish your pitching fears and conjure up killer coverage.

01/08/2025

Sharing our latest for UK businesses and manufacturers:

The UKMFG PR Diary is our top resource for UK manufacturers, delivering all the key PR and comms dates for 2025. Manufacturing PR.

02/08/2024

Closing down our page to focus our time and energy elsewhere. Come find us living the life on LinkedIn

26/06/2024

🤔What is PR?

❓How do you measure the value?

Find out more by 📖 reading our PR Q and A blog: >> https://www.nelliepr.co.uk/resource/pr-qa/



[Photo: White background and shelf with 2 white plant pots containing cacti. Plus Nellie PR logo and Q and A header]

What is PR? How do you measure the value of it? How do I use Facebook and Twitter to market my business? These are some of the questions we're asked on a regular basis, and so here's a round-up of our most frequently asked questions and our answers to them.