23/09/2025
The Coffee Roasters’ “Sanctuary Coffee” reached out to me in 2022 for help in elevating and revamping their branding and packaging for them. Their goals were to have a clear visual direction influenced by the 50’s vintage and retro style in which I specialised in, whilst also being modern and versatile across applications; they wanted to stand out in a very busy coffee roaster sector, which is heavily visually leaning towards clean and modern design.
Their retail coffee packaging was one of the highlights of the project, giving us the first opportunity to bring together all the brand elements we had created into a fun 50’s cereal box-inspired coffee packaging.
This was an opportunity for lots of fun details, such as halftone texturing, illustrated icons, and offset effects, really bringing all the elements we’d created together into one standout piece.
The coffee box was an instant hit with customers who were sharing it across social media and even retaining the box after finishing the coffee, marking the project as a success in elevating the brand and helping them stand out in a busy market
Read more of my case study link in the bio
