11/09/2026
Q4 is NOT the time to start throwing money at new marketing channels 👀
Yet every year, the same thing happens.
Peak trading gets closer and suddenly brands feel like they need to do EVERYTHING.
More ads. More emails. More content. TikTok. Google. Black Friday. Bigger budgets.
But more marketing spend doesn't automatically mean more sales.
And it definitely doesn't mean more profitable sales.
So for our brand NEW episode of Fuelling Foodies, we got the team together and gave them one question..
If you had £10K to spend on a food & drink brand this Q4, where would you ACTUALLY put it? 💸
And we got into it 😂
📈 When we'd increase ad spend and when we absolutely wouldn't
🛒 The website problems we'd fix BEFORE paying for more traffic
📧 Why your retention engine could be your biggest Q4 opportunity
🖤 Whether Black Friday actually makes commercial sense
💸 Where we'd put £10K if it was our own money
🚨 The things we think brands are wasting money on right now
Because this is the bit I REALLY want food & drink brands to remember going into peak:
Don't scale something just because it's Q4.
Scale it because the data tells you it's working.
And don't just drive sales for the sake of sales. Think about the customers you're acquiring, what they're worth and whether they'll actually come back.
That's how you make Q4 growth worth something beyond December 👊🏻🔥
🎙️ EPISODE 25 'Q4 Is Here! Where Should Food & Drink Brands Actually Spend Their Marketing Budget?'
Out NOW on Spotify, Apple Podcasts, Amazon Music and YouTube.
https://kwmarketinguk.co.uk/podcast/