29/05/2026
The best premium brands don’t just sell products.
They sell identity, aspiration and emotion 👀
In Episode 22 of Fuelling Foodies, Howard from Salcombe Gin explains why the brand has always been about more than just the liquid inside the bottle.
Because premium food & drink brands don’t win by simply looking good on a shelf anymore.
They win when people buy into a feeling.
A lifestyle.
A world they want to be part of.
And honestly… this conversation completely nails what modern premium branding should look like.
If you’re building a food & drink brand right now, this episode is FULL of insight around storytelling, positioning, loyalty and creating emotional connection in crowded categories 🔥
🎧 Episode 22 is live now on Spotify, Apple Podcasts & YouTube.
https://kwmarketinguk.co.uk/podcast/