KW Marketing

KW Marketing Digital Marketing Agency For Food, Drink & Feel-Good Brands. Proven 70% Revenue Growth for Scaling Brands 🔥

19/06/2026

He bought three tonnes of ice cream without tasting a single spoonful 👀

That's exactly what happened to Amanda from Granny Gothards.

Why?

Because passion sells.

People buy into people before they buy into products.

In this clip from Fuelling Foodies, Amanda shares why passion, belief and knowing exactly what your brand stands for have been critical to building Granny Gothards into the business it is today.

One thing became very clear during our conversation:
The best brands don't try to be everything to everyone.
They know their value.
They know their customer.
And they stay true to what makes them different.

🎧 Listen to the full episode with Amanda from Granny Gothards now on Spotify, Apple Podcasts, Amazon Music and YouTube.

https://kwmarketinguk.co.uk/podcast/

Why Manchester? Because every time we speak to founders across the country, we hear the same thing... growth feels harde...
18/06/2026

Why Manchester?

Because every time we speak to founders across the country, we hear the same thing... growth feels harder!

And there's a lack of events that combine commercial strategy, founder insight and practical takeaways specifically for food & drink brands.

So we're changing that.

Following an incredible FUEL LIVE Exeter, we're decided to take FUEL LIVE north!

We'll be gathering ambitious food & drink founders, marketers and commercial leaders for a morning of honest conversations, practical strategies and real growth insight.

Featuring incredible keynote speakers:
🥜 Stu Macdonald, ManiLife
🌶️ Sanjay Aggarwal, Spice Kitchen
🍪 Saskia Roskam, The Biskery

And workshops from the KW Marketing team covering the growth systems, numbers and marketing engines behind predictable revenue.

Because the best conversations don't happen in comment sections.

They happen in rooms like this.

📍 Manchester, The Colony
📅 24th June 2026

LIMITED SEATS REMAINING 👇🏻
https://kwmarketinguk.co.uk/product/fuel-live-manchester-2026/

17/06/2026

"Should I work with the influencer that has 150,000 followers?"

Not necessarily 👀

One of the biggest misconceptions in influencer marketing is that bigger audience = better results.

But what if the creator with 15,000 followers has a community that hangs on every recommendation they make?

What if their audience trusts them more?

What if they're actually more engaged?

In this clip from Fuelling Foodies, we're discussing why micro influencers continue to deliver incredible results for food & drink brands.

Because reach is great.

But trust is what drives sales ❤️‍🔥

🎧 Episode 23 is live now on Spotify, Apple Podcasts & YouTube.

https://kwmarketinguk.co.uk/podcast/

Food & drink growth shouldn't feel THIS reactive 👀You're posting content. Running ads. Sending emails. Trying to stay vi...
14/06/2026

Food & drink growth shouldn't feel THIS reactive 👀

You're posting content. Running ads. Sending emails. Trying to stay visible.

Yet sales still fluctuate, margins feel tight, and growth feels inconsistent. The issue usually isn't effort.

It's that most brands are building without a clear marketing system behind them.

That's exactly why we created FUEL LIVE.

A practical morning for ambitious food & drink brands who want to stop guessing and start building predictable, profitable growth.

Expect founder stories, commercial insight, honest conversations, and actionable strategies from people who've actually done it.

A room where you’ll hear:
🥜 How Stu from ManiLife went from peanuts stored in a bedroom to a multi-million-pound challenger brand

🌶️ How Sanjay from Spice Kitchen grew from market stalls to retailers including Selfridges and John Lewis

🍪 How Saskia from The Biskery built a brand rooted in connection, community and unforgettable customer experiences

No fluff. No trends. No vanity metrics. Just smarter ways to grow.

📍 Manchester
📅 24th June 2026

If growth has felt reactive lately, this room matters.

https://kwmarketinguk.co.uk/product/fuel-live-manchester-2026/

12/06/2026

STOP throwing money at influencers because you think it'll generate sales 👀

This might be controversial, but if your goal is purely revenue, there are plenty of situations where your budget is better spent on ads.

BUT... that doesn't mean influencer marketing doesn't work.

The smartest brands aren't paying creators for reach. They're paying for content.

Because one great piece of creator content can be repurposed across:
✅ Paid ads
✅ Email campaigns
✅ Organic social
✅ Product launches
✅ Website content

The question isn't... "Should I pay an influencer?"

It's... "How many times can I use the content they create?"

Want more on influencer marketing?

🎧 Episode 23 is live now on Spotify, Apple Podcasts & YouTube.

https://kwmarketinguk.co.uk/podcast/

We LOVE this industry... especially when we all GATHER together 😉❤️‍🔥Yesterday, Kate and Laura spent the day at The Univ...
11/06/2026

We LOVE this industry... especially when we all GATHER together 😉❤️‍🔥

Yesterday, Kate and Laura spent the day at The University for the Gather Food & Drink Summit, alongside an incredible room full of founders, producers and industry experts from across the South West.

Kate also had the privilege of leading a panel discussion around 'Leaning Into Real-World Challenges'; something every food & drink business is navigating right now.

Because behind every great brand is so much more than what's visible on social media.

The cashflow pressure. The retailer conversations. The rising costs. The constant balancing act of growing whilst protecting profitability.

And yet, when you get a room full of food & drink people together, something pretty special happens.

The honesty comes out. The lessons get shared. The real conversations happen.

Just ambitious people building brilliant businesses and helping each other navigate the journey.

A huge thank you to Food Drink Devon and everyone involved in bringing Gather together.

We left feeling inspired, energised and incredibly lucky to work in an industry filled with such passionate people ❤️

We're already looking forward to next year 👊🏻

10/06/2026

Sending free products to an influencer does NOT mean you're entitled to content.

One of the biggest mistakes we see food & drink brands make is treating influencer gifting like a transaction.

The reality is simple. If you're gifting, you can't demand deliverables.

The moment you start asking for feed posts, reels, story sets and usage rights... you're no longer gifting.

You're commissioning content.

In this clip from Episode 23 of Fuelling Foodies, we unpack:
Why influencers charge what they charge
Why gifting isn't a guaranteed strategy
How to build genuine creator relationships that actually work
What brands should be doing instead

Because influencer marketing still works in 2026.

But only when you understand the difference between a gift and a brief.

🎧 Episode 23 is live now on Spotify, Apple Podcasts & YouTube.

https://kwmarketinguk.co.uk/podcast/

Big things are happening... WE'RE GROWING 🔥👀We've worked with hundreds of brands.We've launched FUEL LIVE, our flagship ...
09/06/2026

Big things are happening... WE'RE GROWING 🔥👀

We've worked with hundreds of brands.
We've launched FUEL LIVE, our flagship marketing event.
We've built a podcast that opens up honest conversations about the realities of growing a business.
We've partnered with leading organisations including Bread & Jam, Taste of the West, and Food Drink Devon.
We've helped brands generate millions in online revenue.

And we're only just getting started.

As we enter an exciting new chapter (more on that soon... 🤫), we're looking for a Digital Account Manager to lead email marketing strategy across our portfolio of ambitious food, drink and eCommerce brands.

Someone who gets genuinely excited by customer journeys, retention strategies, revenue growth, segmentation, automation and all the little details that turn email into one of the most powerful marketing channels a brand can own.

If you're commercially minded, strategically driven and OBSESSED with email, we'd love to hear from you.

This is a huge opportunity to join a growing specialist agency and play a key role in shaping what's next.

Please send your CV, covering letter and notice period to [email protected] ✉️

Know someone who'd be perfect? Please share!

https://kwmarketinguk.co.uk/careers/digital-account-manager/

One conversation can change the trajectory of a business.One founder story can save you six months of mistakes.One morni...
09/06/2026

One conversation can change the trajectory of a business.

One founder story can save you six months of mistakes.

One morning can completely change how you think about growth.

That's why FUEL LIVE exists.

A room filled with food & drink founders who are actively building brands, solving problems and scaling businesses.

A room where you'll hear:
🥜 How Stu from ManiLife went from peanuts stored in a bedroom to a multi-million-pound challenger brand

🌶️ How Sanjay from Spice Kitchen grew from market stalls to retailers including Selfridges and John Lewis

🍪 How Saskia from The Biskery built a brand rooted in connection, community and unforgettable customer experiences

And perhaps most importantly...

You'll spend the morning surrounded by ambitious food & drink businesses who are facing the same challenges as you.

Growth. Retail. D2C. Profitability. Retention. Scaling sustainably.

Practical insight, honest founder stories and conversations that actually move your business forward.

📍 Manchester
📅 24th June 2026

🎟 Early Bird Tickets: £47 until 14th June.

If you're serious about growth, we'd love to see you there 🔥

https://kwmarketinguk.co.uk/product/fuel-live-manchester-2026/

05/06/2026

These are biggest influencer marketing mistake food brands make in 2026... 👀

Most food & drink brands don't have an influencer marketing strategy.

They have a gifting list.

A few boxes get sent out. A few stories get posted. Everyone feels busy.

But is it actually driving growth?

In Episode 23 of Fuelling Foodies, we're tackling one of the most misunderstood areas of modern marketing: influencer marketing.

🎙️ Why influencer marketing still works in 2026
📦 Why gifting alone isn't a strategy
📊 Why influencers aren't the same as ads
👀 Micro vs macro influencers
🤳 UGC vs influencer content
💰 How to turn creator content into actual revenue
🔥 Why follower count means less than you think

If you're a food & drink founder wondering whether influencer marketing is worth the investment, this episode is for you.

🎧 Episode 23 is live now on Spotify, Apple Podcasts & YouTube.

https://kwmarketinguk.co.uk/podcast/

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