Ali Williams Marketing

30/04/2026

Reason 109 for why you should learn to run your own facebook ads before you outsource.

( FIY, The Facebook Ads Playbook 2026 Edition teaches the basics to get up and running and is could be the best investment you make for your business.)

19/04/2026

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19/04/2026

19/04/2026

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18/04/2026

Today I am grateful for a job which gives me the chance to work with my own offspring.

This post is a shameless opportunity to boast about having a son who’s s**t hot at photography, videography and graphic design. And happens to be the person behind this beautiful image.

We worked closely with the Sleep Toniq founder, Tim, on the ad copy and imagery to make sure it reflected his vision for the brand and so far the results have been awesome.

Disclaimer - I also have 3 other children who are equally talented 😉.

28/02/2026

What if the reason your ads aren't working is because you're changing them too much?

Meta's algorithm update last summer taught us one big lesson: stop tweaking. Accounts that did saw dramatic improvements, in one case, cost per purchase dropped 18% and ROAS jumped from 4.37x to 6.94x.

Instead of going back into Ads Manager, focus here:

→ Analyse your messaging before changing anything
→ Use your website and emails as inspiration for new creatives
→ Test AI-generated images
→ Align your messaging to the season
→ Make sure Commerce Manager and Events Manager are tracking correctly
→ Connect your first-party data - email lists, customer lists. Klaviyo works beautifully with ads manager!
→ If you're on Google Ads too, make sure both channels are working together

Then simplify, let it settle, and resist the urge to keep editing.
That's where the results come from.

30/12/2025

A quiet 2025 reflection 🤍

This year, I worked closely with a handful of small business clients to turn paid ads into a reliable growth channel not a guessing game, while navigating some big shake ups in the Meta ads delivery engine.

Across just 3 of my small business clients in 2025

£30,954 ad spend
£121,920 in tracked revenue
3.94x ROAS (nearly £4 back for every £1 spent)

Behind these numbers were very different businesses:
– one rebuilding foundations and returning to Meta Ads after a year long break
– one scaling carefully
– one proving you don’t need big budgets to get strong returns

Important note:
These figures don’t include any agency freelance work I’ve done this year just a snapshot of select small business clients I manage directly.

Proud of the results, but even prouder of helping founders build confidence in their marketing.

On to 2026 ✨

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22/09/2025

Black Friday is 28th November and big brands will dominate ad space. For small businesses, the best approach is to prepare early, not panic late.

Here are 3 simple tips to get ahead:

1️⃣ Launch a Pre-Black Friday offer in early November
2️⃣ Build your email list before ad costs soar
3️⃣ Keep it simple. Think free delivery, bundles, or a conscious shopping message if you're opting out. It's still a key time to put your business in front of people who are looking to buy.

✨ Want to be ad-ready? My Meta Ads Starter Kit shows you how to run effective Facebook & Instagram ads in time for Black Friday.

👉 DM me for the link.

20/09/2025

📣 My books are currently full 📣

I’m busy helping businesses scale and grow using Facebook and Google Ads and it’s such a privilege to support so many incredible businesses.

If you’d like to work together in the future, you can join my waitlist. You’ll be the first to know when a space becomes available. Pop me a message or head over to my website and fill in the contact form.

04/09/2025

Meta vs Google Ads – which should you run?

The truth is… they work best together.

👉 Meta creates demand and discovery.
👉 Google captures the intent when people search.
👉 Run both, and you’ll often see Google conversions lift thanks to Meta driving awareness.

How to know what’s working?

⚡ Stop Meta and you’ll usually see Google performance dip – fewer brand searches, higher costs per conversion, slower new customer growth.

Remember:
• Meta tends to over-credit (view-based).
• Google is last-click heavy.
• The real answer is in your blended metrics and sales data.

Together, Meta and Google fuel each other and your growth.