Sasa Marketing

Sasa Marketing Hire a Virtual Marketing Team with Sasa Marketing. Managed by Catherine Bowyer, an expert marketeer

Last night, we enjoyed a night out with BNI Legend at Marinero Lounge in Ipswich. Networking, great food and great comp...
15/09/2026

Last night, we enjoyed a night out with BNI Legend at Marinero Lounge in Ipswich. Networking, great food and great company - a match made in heaven!

Questions we're often asked #3: Do I have to post weird stuff to stand out?Good social media content isn't about shouti...
31/08/2026

Questions we're often asked #3: Do I have to post weird stuff to stand out?

Good social media content isn't about shouting the loudest. It's about being relevant, useful and interesting to the people you want to reach.

Before you hit post, ask yourself:

“If I was a (potential) customer, would I stop scrolling for this?”

If the answer is no, it's time to rethink - you only have a moment to catch their attention.

Stuck for ideas? Contact us at Sasa Marketing and together we can create a content plan to get you on track.

Questions we're often asked #2: How do I know what to post?Plan your content, don’t panic-post. Planning your social me...
24/08/2026

Questions we're often asked #2: How do I know what to post?

Plan your content, don’t panic-post.

Planning your social media content in advance makes it much easier to stay consistent, understand what’s going out and think ahead about what you should be sharing next.

Set aside time to write a six month content plan and ask yourself:
• What customer questions can I answer?
• How can I build trust?
• How often should we be posting?
• What do we want social media to achieve?

Once you’ve got your plan, stick to it. Set time aside wither weekly or monthly to schedule your posts and take the pressure off.

It doesn’t mean you can’t be spontaneous, it just means you’ve got a clear direction to work from.

Less last-minute panic. More purposeful marketing.

Questions we're often asked #1: Do I need to be on every social media platform?You don't need to be everywhere, you nee...
21/08/2026

Questions we're often asked #1: Do I need to be on every social media platform?

You don't need to be everywhere, you need to be on the ones that are targeting the right audience for your business. Before you make a rushed decision on what social media platforms you think you need to be on, ask yourself these questions:

1. Who are your customers?
2. What age range are you targeting?
3. Where are your customers located?
4. What platforms are your customers likely to be using?
5. What type of content will they be engaging with?

If you're still unsure of what suits your business, that's what we're here for. We help guide you through understanding these basics to ensure you're pushing your business in the right way.

We can help make a plan that works for you.

Another great morning at BNI Legends! A great way to grow your business, support local and be part of a strong, like-min...
20/08/2026

Another great morning at BNI Legends!

A great way to grow your business, support local and be part of a strong, like-minded community.

Every week there's a new AI tool promising to transform marketing.Write your content.Design your graphics.Reply to custo...
27/07/2026

Every week there's a new AI tool promising to transform marketing.

Write your content.
Design your graphics.
Reply to customers.
Build your campaigns.

Not every task should be automated.

Would you let AI handle customer complaints without human oversight?
Would you trust it to define your brand strategy?
Would you let it write your founder's story without adding your own voice?

AI is brilliant at removing repetitive work, analysing data and accelerating ex*****on.
But marketing has never been just about efficiency.
It's about understanding people.
Building trust.
Creating experiences that customers actually remember.

The businesses that get the most value from AI won't automate everything.
They'll automate the right things.
They'll free up their teams to spend more time thinking strategically, solving customer problems and building stronger relationships.

AI should enhance your marketing, not replace the parts that make your brand human.
Technology will keep evolving.
Good judgement will always be the competitive advantage.

Where do you draw the line between automation and human creativity?

We're entering a world where everyone can create content.A blog in five minutes.A week's worth of social posts before lu...
20/07/2026

We're entering a world where everyone can create content.

A blog in five minutes.
A week's worth of social posts before lunch.
An email campaign in seconds.

The barrier to creating content has almost disappeared.
But here's the catch...
Just because you can create more doesn't mean you should.

We're already seeing timelines filled with content that sounds polished but says very little. Generic advice. Predictable insights. Posts that could have been written by anyone, for anyone.
And that's exactly where the opportunity lies.

The brands that stand out won't be the ones publishing the most.
They'll be the ones sharing genuine expertise, original thinking and real experience.

AI can help you write faster.
It can't replace your perspective.
It can't replicate your customer relationships.
It can't manufacture trust.

As content becomes easier to produce, authenticity becomes your greatest competitive advantage.

The question isn't, "How can AI help us create more?"
It's, "How can AI give us more time to create something worth reading?"

That's the future of marketing.
Quality over quantity.
Insight over information.
Trust over traffic.

For small businesses, AI could be one of the biggest opportunities we've seen in years.Why?Because it helps level the pl...
13/07/2026

For small businesses, AI could be one of the biggest opportunities we've seen in years.

Why?

Because it helps level the playing field.

You don't need a huge marketing department to create content, research ideas or analyse information.

But remember:

The businesses that stand out won't be the ones using AI.

They'll be the ones combining AI with personality, expertise and authenticity.

The best part? We can help guide you through this with our marketing experts.

Happy birthday to BNI Legend today! We celebrated our chapter being 4 years old and looked back at all of our achievemen...
09/07/2026

Happy birthday to BNI Legend today!
We celebrated our chapter being 4 years old and looked back at all of our achievements we've done over this period of time with cake.
This is the best way to get your business out there with the support of 27 business owners.

A difficult truth.If your marketing lacks strategy, AI won't solve it.If you don't understand your audience, AI won't so...
06/07/2026

A difficult truth.

If your marketing lacks strategy, AI won't solve it.

If you don't understand your audience, AI won't solve it.

If your message isn't clear, AI won't solve it.

AI is a tool.

Not a strategy.

The businesses seeing results are building strong foundations first. Then using AI to accelerate them.

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IP237AB

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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