JKC Creative Marketing

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JKC Creative Marketing We are a full service B2B agency, specialising in the materials handling industry. Find out more about JKC here: jkc.co.uk

We have over 30 years of experience delivering high-performing campaigns for some of the industry’s leading brands, providing services such as social media management, copy JKC was conceived on 12th June 1985 – the same day that our founder’s son was born. In the intervening years we have earned a reputation for communicating excellence through a talented team of experienced marketing professionals. Whether it’s launching a new product or expanding into overseas markets; raising brand awareness or translating that into solid leads we have a proven track record of delivering the goods. Best of all, because our expertise spans so many different sectors and marketing disciplines, you’re assured of a co-ordinated, joined-up approach guaranteed to make the most of every opportunity and maximise the outcomes from your marketing budget.

Happy 41st birthday to JKC!!! đŸ„łđŸ„łđŸ„łYes, you read that right.  John Knowles founded JKC on this day, all the way back in 19...
09/10/2026

Happy 41st birthday to JKC!!! đŸ„łđŸ„łđŸ„ł

Yes, you read that right.

John Knowles founded JKC on this day, all the way back in 1985 — that’s 7 years before the UK’s first dial-up internet service hit the market.

From connecting with customers by fax in the 80s to navigating the wild world of AI, JKC has adapted and survived by staying true to its founder’s original vision: telling amazing stories.

Swipe through to see JKC down the years.

Meet the people behind JKC Creative Marketing — Ben Philpott! đŸ–Šïž  Ben recently joined the team as the Social Media Manag...
07/10/2026

Meet the people behind JKC Creative Marketing — Ben Philpott! đŸ–Šïž

Ben recently joined the team as the Social Media Manager, having worked as a copywriter in the B2B sector for the last decade.

Whether he's writing social posts, or putting together future content calendars, his work is built around creating effective and engaging content for our clients.

Gather round, young   marketers; we have a story from the last century. 📅Back before customers searched Google for answe...
30/09/2026

Gather round, young marketers; we have a story from the last century. 📅

Back before customers searched Google for answers, it was absolutely essential for every MHE dealer to have a Yellow Pages ad. It was a regular standing figure in the budget, and one of your main sources of passive leads.

Then the internet came and most of the traffic and leads arrived from Google. Once the website was built, this digital channel stuff was pretty cheap. So when the Yellow Pages leads dwindled, that budget was cut.

And redeployed into
 nowhere. It just got hoovered up.

Why does this matter? Well, now AI is reducing leads from the website again, and other channels are needed. The time of free traffic from Google is coming to an end.

So, if you need some more resources, maybe you could remind the managers of this story, and ask for your Yellow Pages budget back?

How do you think you’ll get on?



Are case studies the most underrated form of   marketing? đŸ€” Imagine you're a materials handling buyer. What could be mor...
24/09/2026

Are case studies the most underrated form of marketing? đŸ€”

Imagine you're a materials handling buyer. What could be more interesting than learning how a similar company to yours has overcome the same challenges you're facing?

Instead of telling your prospects how good you are, a case study shows them. And instead of taking your word for it, your prospect can hear direct from your happy customer.

Plus, a success story is versatile. You can use it for blogs, socials and PR stories, as well as sales collateral.

That's probably why we put together so many case study stories for the likes of Mitsubishi Forklift Trucks Europe, AITT, and CFTS Thorough Examination.

From major fleet purchases to entire warehouse reshuffles, we look for the reasons behind the story, so your next customer can recognise their own challenge.

And, because we handle everything from interviews and photos to approvals and publication, the whole process is seamless; as painless for your customer as it is for you.

If you have a story to tell, it's a great opportunity.

Send us a DM, and we'll help you make the most of it.

The countdown to IMHX is on! ⏰Exhibiting at IMHX Exhibition is a massive investment of time and resources. You should al...
18/09/2026

The countdown to IMHX is on! ⏰

Exhibiting at IMHX Exhibition is a massive investment of time and resources. You should already be planning for 2027 if you want to get a return.

But if you haven’t started yet, then there’s three key questions to ask yourself.

1. Why are you attending? With a clearer objective in mind, you’ll be far more effective as an exhibitor.

2. What’s your hook? With around 10,000 attendees all in the same industry, you’ll need to stand out.

3. What about your stand gives value? That’s ultimately what people visiting IMHX want to know.

Have you got any other suggestions?

Let us know in the comments.

What’s an experienced   marketer working on and seeing in the industry right now? đŸ€”You can find out by signing up to rec...
11/09/2026

What’s an experienced marketer working on and seeing in the industry right now? đŸ€”

You can find out by signing up to receive Cat’s Marketing Field Notes.

With over 20 years of industry experience, JKC director Cat has seen it all. This is your chance to receive her quick, focused, monthly updates on how is changing.

Sign up in the comments.

04/09/2026

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin on the challenges faced by MHE marketers (honest). đŸ€«

When we get the opportunity to film content for Mitsubishi Forklift Trucks Europe, we always keep disruption to a minimum, as we know from experience just how busy everyone is in that industry.

That’s especially true when filming Features in Focus videos that demonstrate specific truck features in real-world applications.

From preparing shot lists and scripts to cleaning down the trucks for filming — everything is done to deliver exceptional MHE video content without disrupting business-critical operations.

Take a look at the final video below and let us know what you think.

Meet the people behind JKC Creative Marketing — this time, it's Archie Lees đŸ–Šïž Archie has been part of our copy team sin...
28/08/2026

Meet the people behind JKC Creative Marketing — this time, it's Archie Lees đŸ–Šïž

Archie has been part of our copy team since 2023, originally joining as a Junior Copywriter under the guidance of JKC founder John Knowles.

He's usually putting together client press releases, case studies, blogs, and anything else where our clients need effective, hard-working words.

Oh, and when he's not busy at his desk writing, Archie's being used to help heatproof the office or dress up at business shows.

(Take a look through our feed for a bit of context.)

Happy International Dog Day! đŸ¶ We love our furry friends here at JKC, so the least they deserve is a bit of recognition ...
26/08/2026

Happy International Dog Day! đŸ¶

We love our furry friends here at JKC, so the least they deserve is a bit of recognition on their big day.

Here's to Bara, Loki, Nala, Reggie, Nellie, and of course Iroh the turtle, who we just couldn't leave out because he doesn't quite fit the category.

Who's your favourite?

Welcome to the team Ben! đŸ„łTo welcome our new Social Media Manager Ben to the team, we headed off to Pizzeria42 and The F...
19/08/2026

Welcome to the team Ben! đŸ„ł

To welcome our new Social Media Manager Ben to the team, we headed off to Pizzeria42 and The Famous Barrel Penryn!

We found out Ben couldn't really play pool or Yahtzee so we really advise that he doesn't quit his day job.

He also met JKC mascot Bara for the first time — we think she approves.

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