19/12/2025
Created from the ground up, Holiday Vodka’s packaging and visual identity redefine what a contemporary premium spirit can evoke. Tasked with shaping the complete brand world for an entirely new product, we set out to challenge the traditionally austere vodka category with a design language rich in warmth, nostalgia, and Italian glamour.
From the very beginning, our ambition was to build an emotional connection with consumers - transporting them to the laid-back elegance of aperitivo hours on the Amalfi Coast and the refined allure of après-ski in the Dolomites.