13/10/2026
π― How do you launch the future of darts from one of the world's biggest consumer tech shows?
That's the question Winmau Darts brought to us for IFA Berlin 2026, and we're so glad they did.
IFA was the launchpad for Autodarts, a digital ecosystem that opens darts up to everyone. Whether you're picking up a dart for the very first time or chasing your next big score with Autodarts X, there's a place for you.
With a global launch, the stand had to reach far beyond the hall. Every photo and video taken on it would carry the story to people all over the world.
So we designed it to be both a stage and a set. With Winmau ambassador Gian van Veen, the Netherlands' No.1 ranked player, and other top professionals on the oche, we planned open space and clear sightlines for the crowds a famous face brings, while giving creators a backdrop worth filming all show long.
Inside, we built two very different experiences.
At the heart of the stand was an open, barrier-free zone where anyone could walk up, point their phone at the board and watch their throws scored instantly. No velvet rope, no hesitation, just the simple joy of having a go.
Beside it, a rope-entry space inspired by a professional's home practice room gave Autodarts X a more premium feel, with bespoke shelving displaying trophies and photography from the sport's biggest stages.
And the results show just how far a stand can travel. Autodarts hit number one on the App Store, passed two million downloads, earned international media coverage and picked up four awards, including T3's Best of IFA 2026.
Proof that when a stand is designed for both the people in the room and the millions watching from home, it becomes part of the whole story.
Thank you, Winmau, for trusting us with such a special launch π
Read the full case study here: https://bit.ly/4hIuTpy
π· Photography kindly supplied by Winmau.