29/06/2026
45 seconds... that's all you need today to make an impact on your marketing.... I know from experience that marketing can be so much simpler than you probably realise.
My advice is always to focus on what you can do with the least time, at the lowest cost, and that can be measured to prove its success.
If you are putting off social media posts and emails because you are worried about writing enough new content, think again. You only need one piece of content that can last you a whole month. Here's how...
1) Create a plan for a newsletter - you can be as creative as you like for your first test... give run down of recent projects, photos and feedback; introduce a team member; comment on a relevant news article; highlight a product or service and consider an incentive to get in touch.
2) Send this to everyone you communicate with via email (subject to email consent).
3) Then split each section into its own email, and send one short email each week (most people won't read every email, so sending things more than once increases the chances of them reading something!)
4) Each of the split-out sections can also be used as a post on social media - upload it to every platform. Start with one per week, and build up.
5) Look at who engaged with the content. How many people opened the emails? How many people clicked through on your links? How many people commented on your social media, and were they the people who are likely to spend money with you?
Marketing isn't a dark art; it's simple. Providing you have the time and the right advice, and you understand whether what you are doing is working.
And, once you know what's working, you do more of it! And you tweak and change what isn't, and test out new ideas.
I truly believe that the more businesses that show growth and improve profitability, the better that is for the wider community. I want you to take my ideas and run with them, or share them with your marketing support.
Thanks to Laurie Philp and Lesley from for creating these videos from my endless reams of marketing tips!
