Innovative Beauty

21/10/2025

Exporting your products across the globe...

Might seem a daunting task for even the most seasoned and successful of UK brands at home. From identifying and connecting with potential customers and distributors, to compliance and product registration. It's sometimes hard to see where to start. What is the best route to market for you? How do you get paid safely and on time? What about IP and trade mark security? These are just a few of the many questions facing would be exporters.
Helping to bring it all together..

At Innovative Beauty we’ve the networks, connections, and experience to help you make the export decisions that are right for your business. Whether your looking to Europe and closer to home, or further afield to some of the newer and exciting emerging Eastern and Middle Eastern markets, we'll help guide you through the process every step of the way.

Over the years, we’ve built up a proven method of internationalising beauty brands into new export markets. Our exclusive model gives country master distributors or regional distributors in a foreign market, many more reasons why they should consider importing your brand opposed to those of your competitors. To find out more get in touch today.

20/10/2025

Are you over analysing the data? In a world where numbers and metrics now rule marketing strategies, we’ve forgotten that secondary or creative targeting still really matters. The idea, the true message can too easily be lost, as brands rush to create more and more content regardless of the messaging value, all for the sake of embracing an ever-greater number of digital channels, apps, and programs.

Essentially whatever the product, whatever the offer, PEOPLE buy PEOPLE first, and the ability to convey convincingly trust in your brand should always be the cornerstone of your marketing strategy. Referral marketing and customer testimonial campaigns simply work. From the early tv and radio adds of the 50's where housewives happily extoled the virtues of floor cleaning product, to the current day vox box testimonials of a certain well known energy company, people promotion and people passion matters.

Data is great. It's important, in fact it's essential. But simply don't lose sight of the basic fact that customers buy products and they buy them as much from the heart as they do from the head. Have a great week.

14/10/2025

Beauticademy is a brand new e-learning platform from Innovative Beauty that can transform your unique knowledge and professional expertise in the beauty sector, into a comprehensive online training academy for you, tailored to appeal directly to your specific customer base.

Your ideas are at the heart of your training academy success
We take your course content, enriched by your unique insights, skills, and knowledge. Then our team brings it all to life, blending creativity, technical functionality into an immersive, dynamic, and conducive learning experience.
Your courses can be pre-recorded so users can access whenever it suits them, or you can host live presentations or webinars with Zoom, MS Teams, Webex and Calendly, to schedule on specific dates. To find out more, message me directly.

07/10/2025

Time is everything and waits for no man or women…
In an increasingly chaotic workplace we all know the true value of time. Or to be more accurate the lack of it. Having the time to concentrate that little bit harder on the finer details can sometimes make the difference between success and failure. As deadlines get tighter your time gets more and more stretched and your stress levels get higher and higher. That's not good for your work and definitely not good for you.

The value of time…
Is measured in the value of YOUR time to complete that task as productively as possible. Hours spent versus a task completed, and the return on investment of that time taken. How much more could you be doing than you currently do? At Innovative Beauty were here to help you get back more of that precious time. Help with that email campaign you've been putting off, help with that prospecting of new markets, help with the marketing strategy that's been alluding you all this time, or help with that affiliate program you've been meaning to launch since.. well you can't even remember when. To find our more message me...in your own time.

30/09/2025

Scenario 1
A new customer lands on your website spends a few minutes viewing your offering and then leaves. Will you:-

1./ Do nothing and hope they come back in the future?
2./ Track their navigation journey on your site plus exit point and gain learnings from their visit.

Scenario 2
A customer lands on your website adds a product to their basket and leaves without completing a purchase. Will you: -

1./ Do nothing and hope they complete the purchase at a future time?
2./ Email them a time limited link to complete their purchase with a personalised discount incentive.

Scenario 3
You broadcast an email campaign to your opted-in customer database but only 30% of the recipients open the email. Will you:-

1./ Do nothing and waste the budget you just spent on the campaign broadcast?
2./ Automatically send a follow up email to the non-engagers at a pre-schedule date and time to gain more opens and better customer interaction.

Having the right email broadcast software, and the right e-commerce platform is essential to maximise the impact of your digital marketing activity. Our NEW Digital Marketing Review service (DMR) is a comprehensive and highly affordable audit of ALL your digital marketing activity.

To learn more about our in-depth Digital Marketing Review and how it can help turbo-charge your digital marketing, get in touch today.

29/09/2025

Launching your own Ambassador Program, can be a lot easier to achieve than you might think with the right tools to manage, and monetise your influencers and referrers.

Programs that work...

At Innovative Beauty we’ve developed a system that works just as well for B2B brands as it does for B2C brands. A system that helps you quickly leverage referrers and ambassador’s own social networks to grow your own, whilst simultaneously driving sales and product reviews. Importantly our tried and tested system helps you achieve this at a very affordable cost. Message me for more information...

30/05/2025

28/05/2025

Fast, affordable, Shopify website builds

28/03/2025

People buy people …before they buy the product. So, your ability to attract genuine and importantly, believable referrers or brand ambassadors is what every beauty brand should be looking to achieve.

17/03/2025

Happy St Patricks Day...