02/05/2025
Is Google is about to break the internet (or at least the bit of it we all rely on for traffic?).
Google's new “AI mode” is now in beta (available in their labs) and it's a bit different.
No more scrolling to find the best answer, no page of links. Just AI-generated answers from the outset.
Whilst it's not the future of search just yet, it asks a lot of questions about the relationship between Google and content creators - and how search engine optimisation will need to evolve in the future.
We explore what this new shift could mean for businesses and how to stay ahead.
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