Chris Longley Digital Media

28/03/2026

Basic but essential PMAX tips.

Find out how to structure your eCommerce Performance Max campaign for the best results. Consider objectives, budget, assets, themes, and more.

23/01/2026

73% of negative reviewers will give brands a second chance if an owner response addresses and resolves their complaint.
Additionally, 54% will change their review to a more positive one if the brand solved their problem.

26/11/2025

Google announced that anonymous reviews are rolling out globally this month.

Users will be able to leave reviews anonymously by setting a custom display name and photo on their Google profile.

Call now to connect with business.

04/06/2025

Networking event yesterday with Business Tree. Business Tree Marketing Agency

29/01/2025

Here are some examples of why visuals are king in local SEO 👇️

Photos and videos are the first thing you see when you open a Business Profile

Google automatically switches out your GBP’s featured image depending on the search term

Google’s AI can identify what’s in your GBP photos and group them into slideshows

Google has invested in search by image technology, and their AI Overviews are filled with imagery

SERP features like “People also search for” are full of images, as are multiple GBP features like Products, Reviews, See What’s in Store, and Updates

Google continues to find new ways to incorporate imagery into your Profile’s various sections (for example, the new review/photo carousel)

Call now to connect with business.

19/12/2024

The benefits of labeliser scripts in pmax shopping campaigns
Labeliser scripts in PMax (Performance Max) shopping campaigns offer several benefits:

Improved Campaign Segmentation: These scripts help segment your campaigns based on product performance, allowing you to allocate budget more effectively.

Optimized Budget Allocation: By analyzing product performance, you can increase spend on best-performing products and decrease spend on underperforming ones.

Enhanced Control: You gain better control over your campaigns by creating labels for different product categories and adjusting bids accordingly.

Automated Labeling: The scripts automatically label products based on their performance, saving time and effort in manual segmentation.

Data-Driven Decisions: With insights from the scripts, you can make more informed decisions about which products to promote and how to adjust your strategies.

Increased Revenue: By focusing on high-performing products, you can potentially increase your overall revenue.

Scalability: These scripts make it easier to scale your campaigns by automating the segmentation process.

Consistent Monitoring: Regularly running the scripts ensures that your campaigns are always up-to-date with the latest performance data.

Customization: You can configure the scripts to meet your specific ROAS (Return on Ad Spend) or CPA (Cost Per Acquisition) targets.

Better Insights: The scripts provide detailed reports and visualizations, helping you understand your campaign performance better.

Would you like to know more about how to implement these scripts or any other specific details?

25/11/2024

Consent mode v2. Testing installation before and after cookie permission. Full GDPR

15/06/2024

11/06/2024

"Having a site populated with content that performs well on mobile devices is particularly important for businesses targeting a local market. The reason for this is obvious; consumers turn to their mobile devices to find relevant local businesses while they are on the go in their moment of need. Google data indicates that 88% of consumers who do a mobile search visit a relevant local business within 24 hours, so it’s easy to see why a mobile-friendly experience matters."