Sleeping Giant Media

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What an event. 🎉This morning, we welcomed B2B marketing leaders 40 floors up for our AI visibility session.We were joine...
16/09/2026

What an event. 🎉

This morning, we welcomed B2B marketing leaders 40 floors up for our AI visibility session.

We were joined by marketers from across a range of B2B environments, all eager to explore the impact of answer engines on SEO and content strategies — and the conversation certainly didn’t disappoint.

From entity consolidation and content optimisation to ensuring content is backed by strong external validation, the room was buzzing with engagement, fresh ideas and some incredible takeaways.

A huge thank you to everyone who joined us this morning! 🙌

The search engine results page isn’t what it used to be. 🔍Between AI Overviews, ChatGPT recommendations, and Reddit thre...
10/08/2026

The search engine results page isn’t what it used to be. 🔍

Between AI Overviews, ChatGPT recommendations, and Reddit threads, your audience is deciding how they feel about your brand long before they ever land on your website.

If you’re still relying purely on keyword rankings and last click attribution, you’re missing the exact moments where trust is actually won.

Want to learn more from industry leaders like Verisure and Direct Line Group, as well as our very own giants? Grab the link to our full Marketing Guide to Search, Trust and Visibility in our bio! 🔗

Your marketing team is probably already using AI. But are you ready for the rules that come with it? 👀From AI chatbots a...
03/08/2026

Your marketing team is probably already using AI. But are you ready for the rules that come with it? 👀

From AI chatbots and generated creative to personalisation tools and deepfakes, Article 50 of the EU AI Act introduces new transparency requirements that marketers can’t ignore.

Most teams don’t have one clear owner for AI compliance. So where do you start?

We’ve broken down what marketing leaders need to know, what’s changing, and the practical steps to take before it becomes a problem.

Read the full guide on our blog library ✹

08/06/2026

Digital PR isn’t about your latest products. It’s about what your audience is actively searching for.

Use search intent to drive ideas, content and outreach. đŸ’Ș

Watch the full episode on our YouTube channel!

What a morning we had today at our ‘Discovery After The Algorithm’ event. đŸŽ„We were delighted to host a room full of seni...
13/05/2026

What a morning we had today at our ‘Discovery After The Algorithm’ event. đŸŽ„

We were delighted to host a room full of senior marketing leaders for two panel sessions focused on breaking down siloes and aligning channels in the AI-led era of search.

The turnout and engagement throughout the morning were phenomenal, with plenty of insightful conversations shared between attendees and our subject matter experts.

A huge thank you to everyone who attended, we hope you found the event valuable, insightful, and thought provoking.

And a special thank you to our guest speakers, Sunjay Chandiramani and Nick Herbert, for sharing their incredible knowledge, experiences, and perspectives with the room. 👏

Is your creative doing most of the heavy lifting? 👀In AI-driven paid media, creative has become the main performance dr...
16/04/2026

Is your creative doing most of the heavy lifting? 👀

In AI-driven paid media, creative has become the main performance driver, often responsible for up to 70% of results.

Our latest guide explores how to move from manual optimisation to building signal-rich creative that helps AI find the right audience, plus how to scale without losing consistency.

Download it using the link in our bio! 🔗

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