Two Lizards

15/05/2025

I have long been averse to using ‘backlinks’ as a way of boosting the organic ranking of a website. This has been primarily due to the unscrupulous nature as to how backlinks are acquired and then used. However, if approached with caution and care, quality backlinks can be part of an SEO strategy, especially since Google's Penguin update is part of the core algorithm. Without backlinks, ranking can be challenging. Although you can use paid methods, and there are also free strategies for building links.

Take a look at this article that our head of copy Gilly Hanna has written giving valuable insight into the do's and don't of using backlinks to enhance the visibility of your website.

https://bit.ly/4kmMVNY

10/03/2025

Struggling to boost your online presence? Discover the secret weapon businesses are using!
- Connect with Customers: Engage and build trust with compelling content.
- Promote Your Business: Increase visibility and become an authority.
- Generate Leads: Turn reads into leads by blogging smart!
Did you know 60% of businesses find more followers through regular blogging?
• Share Expertise: Post across all platforms like Facebook, Twitter & LinkedIn.
• Improve SEO: More content means higher search rankings.
• Timeless Content: Focus on evergreen topics for lasting impact.
Ready to transform your strategy? Find out more: https://www.twolizards.co.uk/why-blogging-should-be-part.../

27/02/2025

As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales.

For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted a content-rich e-commerce site to effectively re-launch their products. Meanwhile, Tanhurst Estate, a vineyard and holiday cottage rental business in Forest Green, Surrey, required a site positioning them as a well-established brand in the local holiday rental market and promote their emerging vineyard offerings.
Read more> https://bit.ly/4gZarys

As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam ...

09/01/2025

Tanhurst Estate is a new family-run vineyard, winery and holiday cottages in the Surrey Hills. The owners required a professional e-commerce website to promote their artisan wine, tasting events and on-site holiday lets.

Two Lizards were hired for our web development services, SEO skills, marketing expertise and wine industry knowledge. Being based nearby in Surrey, our agency team was able to work closely with Tanhurst Estate to establish a unique and appealing brand positioning for the website and a strong online presence across social media platforms. Read more> https://bit.ly/3C1oDZc

04/12/2024

A modern interface and good user experience (UX) are vital if you want your website to generate a positive brand image, perform well in search engines, and increase customer satisfaction and conversion rates.

Over the years a website can get cluttered and disorganised. This can result in a slow, outdated, and confusing website which won’t reflect well on your organisation. Ideally, a site visitor should be able to access the content they want in just three clicks. Read more> https://bit.ly/4ilHmyX

When do you know that your website needs a redesign? A modern interface and good user experience (UX) are vital if you want your website ...

28/10/2024

If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let’s look at the top search engine optimisation techniques.

1. UNDERSTANDING SEARCH ENGINE ALGORITHMS
In the vast world of the internet, search engines are like guides, leading users to relevant and useful information. But what makes a search engine tick, and how do they decide what content gets top ranking? That’s down to search engine algorithms. Read more> https://bit.ly/3AscHih

If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let's look at the top search engine optimisation techniques.

11/09/2024

If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our ‘quick guide to keywords’.

Keywords are the words or phrases people might type into a search engine when they want information about your type of business.

If you want built-in cupboards for your home, what terms would you enter when searching online to find a company to do the job? “Fitted furniture business” “Made to measure cupboards “carpenter near me,” “bespoke woodworkers for fitted storage cabinets”. These are examples of keywords.

When you know what those keywords are, you can include them on your website and content, so you show up in their searches https://bit.ly/3ME8kDx #

If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our 'quick guide to keywords'.

31/07/2024

Make local SEO work for your business

Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy. This will ensure your business pops up at the exact moment someone nearby is searching online for what you offer.

Improve your business’s local ranking
Google uses a set of ranking factors to decide which businesses to show in local search results. These include relevance (how well your business matches the search query), distance (how close your business is to the searcher’s specified location), and prominence (how well-known and reputable your business is). Read more> https://bit.ly/3WqTu7Q

Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy.

31/05/2024

Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging.

Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition a business, or separate the business from a negative perception. A full rebrand can also happen following a merger or acquisition.

A successful rebranding initiative will create a positive impact on customers and stakeholders, boost brand awareness and drive business growth. When done strategically and implemented smoothly your new brand should be better than before. Read more> https://bit.ly/3X4oRH3

Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging.

27/03/2024

When starting a new website, it's important to consider your goals and objectives. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively.

1. Define the purpose of your website. Do you want to increase visibility and attract potential customers through search engines? Or do you aim to provide detailed information about your business? Or both? Clearly identify the key functions your website needs to fulfil. Read more > https://bit.ly/4aaUH8L

When starting a new website, it's important to consider your goals and objectives for creating your perfect website. By following these 5 ...

28/02/2024

The value of social media in moving your brand forward cannot be underestimated. Social media platforms allow you to reach a national or global audience, allowing your brand to become a part of their everyday lives. In today’s digital age, achieving this presence is key to successful brand development.

Using social media for brand development correctly can provide your business and brand with many advantages. It can:

• Create a direct line to your audience
• Allow for instant feedback and interaction
• Provide valuable insights into customer preferences
• Empower your brand’s voice

But how do you choose the right Social Media platforms?
Read more> https://bit.ly/3SZlf5F

19/02/2024

How to use empathy to enhance your brand experience

The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers' needs, wants, and aspirations. By putting themselves in their customers' shoes, they gain valuable insights into what truly matters to them. This understanding allows a business to tailor its messages, products, and services to meet their customers' expectations and desires. Read more>
https://bit.ly/3I9REBe