Two Lizards

13/05/2026

How to Show Up in AI Searches

AI-powered search is changing how customers find businesses online. Instead of relying only on traditional Google results, companies are increasingly using AI tools like ChatGPT and Google AI Overviews to find answers and recommendations.

So we've come up with a few pointers to help navigate this controversial topic:

To appear in AI-generated answers, businesses should:

Be clear and consistent about what they do, who they serve, and what makes them different. Keep messaging simple, specific, and aligned across your website, LinkedIn, YouTube, and other platforms.

Create useful, question-based content that directly answers customer queries in a natural, conversational style. Do this by starting with a concise answer before expanding into more detail.

Structure your content clearly using headings, bullet points, lists, and short paragraphs so AI systems can easily scan, understand, and reference it.

Build trust and authority by including real expertise, case studies, author bios, credentials, photos, and original insights, as AI tools prioritise credible, experience-based content from authoritative sources.

Focus on quality over generic AI content. AI-generated content can still perform well if it contains unique expertise and valuable information, but low-effort, generic content is unlikely to appear at the top of a search page.

Read more> https://bit.ly/433L7CD

10/03/2026

Do you feel like your marketing strategy could use a bit of a spring clean? Now is the perfect time for Surrey businesses to refresh and rejuvenate their marketing efforts! Take a look at our top tips on how to give your brand the sparkle it deserves. Whether it’s shaking up your social media or sprucing up your SEO, we’ve got you covered! https://bit.ly/4s4Chjd

15/05/2025

I have long been averse to using ‘backlinks’ as a way of boosting the organic ranking of a website. This has been primarily due to the unscrupulous nature as to how backlinks are acquired and then used. However, if approached with caution and care, quality backlinks can be part of an SEO strategy, especially since Google's Penguin update is part of the core algorithm. Without backlinks, ranking can be challenging. Although you can use paid methods, and there are also free strategies for building links.

Take a look at this article that our head of copy Gilly Hanna has written giving valuable insight into the do's and don't of using backlinks to enhance the visibility of your website.

https://bit.ly/4kmMVNY

10/03/2025

Struggling to boost your online presence? Discover the secret weapon businesses are using!
- Connect with Customers: Engage and build trust with compelling content.
- Promote Your Business: Increase visibility and become an authority.
- Generate Leads: Turn reads into leads by blogging smart!
Did you know 60% of businesses find more followers through regular blogging?
• Share Expertise: Post across all platforms like Facebook, Twitter & LinkedIn.
• Improve SEO: More content means higher search rankings.
• Timeless Content: Focus on evergreen topics for lasting impact.
Ready to transform your strategy? Find out more: https://www.twolizards.co.uk/why-blogging-should-be-part.../

27/02/2025

As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales.

For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted a content-rich e-commerce site to effectively re-launch their products. Meanwhile, Tanhurst Estate, a vineyard and holiday cottage rental business in Forest Green, Surrey, required a site positioning them as a well-established brand in the local holiday rental market and promote their emerging vineyard offerings.
Read more> https://bit.ly/4gZarys

As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam ...

09/01/2025

Tanhurst Estate is a new family-run vineyard, winery and holiday cottages in the Surrey Hills. The owners required a professional e-commerce website to promote their artisan wine, tasting events and on-site holiday lets.

Two Lizards were hired for our web development services, SEO skills, marketing expertise and wine industry knowledge. Being based nearby in Surrey, our agency team was able to work closely with Tanhurst Estate to establish a unique and appealing brand positioning for the website and a strong online presence across social media platforms. Read more> https://bit.ly/3C1oDZc

04/12/2024

A modern interface and good user experience (UX) are vital if you want your website to generate a positive brand image, perform well in search engines, and increase customer satisfaction and conversion rates.

Over the years a website can get cluttered and disorganised. This can result in a slow, outdated, and confusing website which won’t reflect well on your organisation. Ideally, a site visitor should be able to access the content they want in just three clicks. Read more> https://bit.ly/4ilHmyX

When do you know that your website needs a redesign? A modern interface and good user experience (UX) are vital if you want your website ...

28/10/2024

If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let’s look at the top search engine optimisation techniques.

1. UNDERSTANDING SEARCH ENGINE ALGORITHMS
In the vast world of the internet, search engines are like guides, leading users to relevant and useful information. But what makes a search engine tick, and how do they decide what content gets top ranking? That’s down to search engine algorithms. Read more> https://bit.ly/3AscHih

If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let's look at the top search engine optimisation techniques.

11/09/2024

If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our ‘quick guide to keywords’.

Keywords are the words or phrases people might type into a search engine when they want information about your type of business.

If you want built-in cupboards for your home, what terms would you enter when searching online to find a company to do the job? “Fitted furniture business” “Made to measure cupboards “carpenter near me,” “bespoke woodworkers for fitted storage cabinets”. These are examples of keywords.

When you know what those keywords are, you can include them on your website and content, so you show up in their searches https://bit.ly/3ME8kDx #

If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our 'quick guide to keywords'.

31/07/2024

Make local SEO work for your business

Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy. This will ensure your business pops up at the exact moment someone nearby is searching online for what you offer.

Improve your business’s local ranking
Google uses a set of ranking factors to decide which businesses to show in local search results. These include relevance (how well your business matches the search query), distance (how close your business is to the searcher’s specified location), and prominence (how well-known and reputable your business is). Read more> https://bit.ly/3WqTu7Q

Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy.