17/08/2026
If people are asking AI instead of Google, do you still need a website?
Absolutely! In fact, your website could be more important than ever.
More people are using AI tools such as ChatGPT, Gemini, Claude and Perplexity to find answers and discover businesses.
Rather than simply searching “website designer Surrey”, they might ask:
💬 Who designs professional websites for small businesses in Surrey?
AI then looks for businesses that appear relevant, knowledgeable and trustworthy.
And this is where your website really matters.
Your website needs to clearly explain:
✔️ What you do
✔️ Who you help
✔️ Your experience and expertise
✔️ Examples of your work
✔️ What your customers say about you
✔️ How people can get in touch
The best part? You don't need to write content specifically for AI.
Useful, informative content that genuinely helps your customers is exactly what both search engines and AI want to find.
So, if your website hasn't been updated for a while, now could be a good time to take another look.
We’ve written a new blog explaining how AI is changing the way people discover businesses — and why your website still matters.
https://rebrand.ly/y0ww29m