B is for Brand

B is for Brand Branding strategy advice for small businesses in Scotland Hi, I'm Ailsa! B is for Brand exists to help you WIN at branding.
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I'm here to help you Achieve Brand Clarity by getting to grips with the ABCs of branding. Have you heard about my new Membership launching in September 2022? It's called 'Do One Thing' and it's specifically designed to help you Do One thing every day using your brand to grow your business. We all need an accountability partner, right? You can find out more over on my website: www.bisforbrand.com

I've been working in branding, marketing, advertising and copywriting for over 20 years and I can pretty much answer any branding problem you might have. So why not pick up the phone with your latest challenge and give me a try? My one hour ABCs of Branding consultation costs £100 and is guaranteed to teach you something that will add value to your business. There's just one little thing I can't do for you and that's design your new logo - unfortunately, as I'm not a graphic designer. Handily, I do have a little black book of really great designers and I CAN help you write a fantastic brief that will help you get what you want from your whole creative team. If you are a graphic designer and want to be IN my little black book, give me a hello in messenger. Oh, and finally, I should mention that I love a coffee and a chat. You talk, I'll listen and together we can begin to help you Achieve Brand Clarity, by getting to grips with the ABCs of branding. I am sooo looking forward to chatting with YOU!

Talking about your brand becomes much easier when you’re clear on what you want people to understand and remember. Inste...
13/06/2026

Talking about your brand becomes much easier when you’re clear on what you want people to understand and remember. Instead of trying to explain everything at once, focus on what matters most to your audience.

Having clarity helps you communicate more confidently in conversations, content, and the way you talk about your business day to day. Over time, people begin to understand what your business stands and why they should care, and your message feels stronger and more recognisable.

At B is for Brand, we use the Brand School Method™ to help you create that clarity.

Strategy sets the direction, image shapes how your business shows up, and experience defines how it feels to work with you. When those three align, you really start to feel proud of your brand.

If you want to talk about your brand with more confidence, start by deciding what you most want people to understand and remember and why that matters to them.

B is for Brand - Achieve Brand Clarity
Send us the word BRAND and we'll give you the link to our FREE Facebook community where we post weekly tips and advice to help you build your brand and grow your business.

B is for Brand - Achieve Brand Clarity

Https://www.bisforbrand.com

10/06/2026

Our new training, The Brand-Led Business starts on Thursday 11th June. It’s recorded, so if you can’t make any of the three sessions, don’t worry, you won’t miss out.

In three short sessions, we’ll turn your business into a Brand-Led Business and make sure that you, your team and your Al tools are all on the same page.

If greater consistency or alignment are among your goals right now, this is the programme for you.

Send us the letters: BLB and we’ll send you the link to book your space!

B is for Brand - Achieve Brand Clarity

Running a business involves a lot of decisions. Some are big, obvious ones, like changing your offer, updating your webs...
09/06/2026

Running a business involves a lot of decisions. Some are big, obvious ones, like changing your offer, updating your website or deciding who you want to work with next.

Others are tiny, everyday ones, like what to post, what to say in an email, which idea to act on, which bit of advice to listen to and whether the thing you’re about to do actually fits the business you’re trying to build.

That’s where brand strategy becomes really useful - it gives you something to come back to.

It helps you (and others) understand who your business is for, what you want to be known for, how people move from first noticing you to wanting to buy from you and what kind of experience you want them to have along the way.

Inside Brand School, we make this practical. We teach you The Brand School Method™, which breaks your brand down into Strategy, Image and Experience.

Strategy is the thinking behind your business.

Image is all the words and all the pictures.

Experience is what it feels like to deal with you.

Once those three things start to hang together, your marketing becomes much easier to plan, your message becomes easier to repeat and your ideas become easier to sort through.

Brand School is for business owners who want structure, support and a clearer way to build their brand and grow their business.

Brand school is open and costs £75 per month, with no minimum commitment.

Come and join us and let's get your brand sorted. Send us the word SCHOOL and we'll send you the link.

B is for Brand - Achieve Brand Clarity.

Send us the word BRAND and we'll give you the link to our FREE Facebook community where we post weekly tips and advice to help you build your brand and grow your business.

B is for Brand - Achieve Brand Clarity

Https://www.bisforbrand.com

AI works best when it has something useful to work from which is why your brand strategy is becoming even more important...
09/06/2026

AI works best when it has something useful to work from which is why your brand strategy is becoming even more important, especially if you’re using AI to help with decision-making, content creation, idea generation, or planning.

When the thinking behind your business is clear, it becomes much easier to brief other people, brief your team and brief AI.

You know what you’re trying to build, who you’re speaking to, what you want to be known for and how your business should sound, look and feel. That clarity makes day-to-day decisions much easier.

This is exactly what we’ll be working through inside our new programme, The Brand-Led Business™.

It’s a three-week programme for established business owners and leaders who want to use their brand strategy as a proper decision-making tool.

We’ll look at:

Week 1: Strategy
The thinking behind your business and how it helps you make clearer decisions.

Week 2: Image and Experience
How your brand strategy shows up in your words, visuals, marketing and customer journey.

Week 3: AI and The Three Decision Questions™
How to give AI better context, clearer instructions and a strategic lens to work from.

The Brand-Led Business starts on Thursday 11th June and costs £350.

If you’ve been using AI but feel the output still needs too much editing, this will help you understand what needs to go in before you ask it to produce anything useful.

Brand Strategy should guide your humans and your AI tools and then everyone on the team can help you build your brand and grow your business.

B is for Brand - Achieve Brand Clarity.

Send us the word BRAND and we'll give you the link to our FREE Facebook community where we post weekly tips and advice to help you build your brand and grow your business.

B is for Brand - Achieve Brand Clarity

Https://www.bisforbrand.com

08/06/2026

🖥️ Join Ailsa Stinson in June for FSB Connect Online in 🤩 BOOK NOW ➡️ https://go.fsb.org.uk/43bXSv4

👏 The B is for Brand founder is hosting alongside Mike Duncan, FSB Scotland Development Manager, with small business owners from across the country - Thurs 18 June, 2pm-3pm 🤩

AI can be incredibly useful when it understands the business it’s working for. That’s exactly why that's what we’re focu...
08/06/2026

AI can be incredibly useful when it understands the business it’s working for. That’s exactly why that's what we’re focusing on inside The Brand-Led Business™.

Most business owners have already tried using AI for content, ideas, emails or planning. You might have had some useful results, but you’ve probably also had plenty of outputs that sounded almost right, while still needing a lot of editing before you’d feel happy putting your name to them.

The quality of the answer depends on the quality of the brief, and for a business, the best brief starts with your brand strategy.

When you’re clear on the thinking behind your business, you can give AI better context. You can guide your team more easily. You can make stronger decisions about your marketing, your message, your offers and your customer experience.

That’s what we’ll be working through in The Brand-Led Business™.

It’s a three-week programme for established business owners and leaders who want to use brand strategy as a practical decision-making tool.

We’ll cover off your Brand Strategy, Image and Experience (we call this The Brand School Method™), then we'll look at how to use that thinking to get better results from your AI tools.

We’ll also work through The Three Decision Questions™ which we believe create the filter for becoming a Brand-Led Business™.

The Brand-Led Business™ starts on Thursday 11th June and costs £350.

If you want your business, your team and your AI tools working from clearer thinking, this is the programme for you.

Send us the word BRAND and we'll send you the link to book.

B is for Brand - Achieve Brand Clarity.

Send us the word BRAND and we'll give you the link to our FREE Facebook community where we post weekly tips and advice to help you build your brand and grow your business.

B is for Brand - Achieve Brand Clarity

Https://www.bisforbrand.com

08/06/2026

AI can be incredibly useful when it understands the business it’s working for. That’s the part we’re focusing on inside The Brand-Led Business.

Most business owners have already tried using AI for content, ideas, emails or planning. You might have had some useful results, but you’ve probably also had plenty of outputs that sounded almost right, while still needing a lot of editing before you’d feel happy putting your name to them.

The quality of the answer depends on the quality of the brief.

And for a business, the best brief starts with your brand strategy.

When you’re clear on the thinking behind your business, you can give AI better context. You can guide your team more easily. You can make stronger decisions about your marketing, your message, your offers and your customer experience.

That’s what we’ll be working through in The Brand-Led Business.

It’s a three-week programme for established business owners and leaders who want to use brand strategy as a practical decision-making tool.

We’ll cover your Strategy, Image and Experience, then look at how to use that thinking to get better results from AI.

We’ll also work through The Three Decision Questions:

Is it strategically the right move?

What does this say about us?

How will it land with people?

The Brand-Led Business starts on Thursday 11th June and costs £350.

If you want your business, your team and your AI tools working from clearer thinking, this is the programme for you.

Send us the word BRAND and we’ll send you the link to book.

B is for Brand - Achieve Brand Clarity

06/06/2026

Did you know that every week I do a LIVE broadcast in our Brand School to share one piece of advice that will help our members build their brands and grow their businesses?

So even if you don’t get round to opening your email from us or visiting the portal to check off tasks, all you have to do to catch up is watch a very short video.

Check in every week (it’s recorded, so you don’t have to be there at the right time) and over the course of the year you’ll have learned and thought about 50 things that help you build your brand, grow your busines and Achieve Brand Clarity.

Here’s a sneak peak (not the full video) from this week’s lesson.👇

Curious about joining Brand School? Find out more on our B is for Brand website or send us the word BRAND and we’ll send you the link!

02/06/2026

Are you feeling a bit left behind when it comes to using Al in your business?

What if I told you there was a fast-track that will not only help you catch up but actually get ahead?

What’s more, it will help you get greater consistency not injury only from your Al tools but from your teams too.

Grab your seat for:

‘The Hidden Reason You’re Not Getting What You Want From Al’

this Thursday, 4th June from 12-1pm on Zoom.

I’ll see you there and we’ll get you sorted.

Build your brand, grow your business, Achieve Brand Clarity.

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