Donut Pig Digital Marketing

15/09/2026

Your social posts aren’t only being seen in people’s feeds anymore.

Google Search Console is now giving businesses a clearer view of how social content performs in Google Search : including content from Instagram, TikTok, X and YouTube.

That means you can check more than likes:

Impressions: how often a post appeared in search
Clicks: which posts encouraged someone to visit
Attention: the topics and individual posts people are finding

Once a month, review the Performance report and ask:

1. Which topics appeared most often?
2. Which posts earned clicks, not just views?
3. Were people finding a helpful tip, product, service or video?

Then create useful follow-ups around the themes that attracted attention. No need to copy the original post word for word : build on what people are already looking for.

If keeping up with the content and checking the numbers keeps slipping down the list, Donut Pig’s fixed-price social media management starts from £395 a month, tailored to what your business actually needs. We make your brand sizzle like bacon.

Comment 30 to get your free plan.

Which platform would you most like to see bringing in search traffic: Instagram, TikTok, X or YouTube?

15/09/2026

An overdue invoice doesn’t need to become a full-blown saga.

Try this friendly-but-firm follow-up routine:

Day 1: Send a gentle nudge. Keep it simple: “Hi, just checking you’ve seen invoice [number], which was due yesterday. Please let me know if you need anything from me.”

Day 7: Send a clearer reminder and re-attach the invoice. Include the amount, original due date and how to pay.

Day 14: Pick up the phone instead of sending another email. A quick, polite conversation can clear up delays much faster.

Keep a record of every email, call and promise to pay. That way, you’re working from facts rather than trying to remember who said what.

It’s good housekeeping, not a threat. You’ve done the work, so it’s perfectly reasonable to ask when payment will be made.

Save this post for the next time an invoice goes overdue.

What’s your routine when an invoice goes overdue?

15/09/2026

Is Your Social Media Actually Working?

A useful check: can a potential customer answer the small practical questions that make booking feel safe?

Things like:
• What do I need to provide?
• How long will this take?
• What if I’m not sure which option I need?
• Is there anything I should know before I book?

These details may not feel exciting, but they can be the difference between “I’ll enquire” and “I’ll leave it for now”.

Take the 2-minute Social Media Health Check and see where your content could make the next decision easier:

Affordable social media management for businesses in Moray, Elgin and across Scotland. We create engaging content that helps your business grow.

14/09/2026

Hands up if you've ever opened Facebook to post… and just stared at the screen. 🙋‍♂️🍩

Driving instructors, this one's for you. You spend all day telling other people exactly what to do. Then you park up after your last lesson, open Facebook… and nothing comes out.

That's not a you problem. It's a blank-page problem.

The 30-Day Social Media Content Calendar is a free, fill-in-the-blank prompt for every day of the month. Just add your business details and post : no more guessing, no more blank-caption panic.

Inside you'll get:
✏️ 30 daily prompts
🗂️ 5 content types so your feed stays varied
💬 A bonus caption formula
✅ Examples for your industry

Sitting in the car between lessons is plenty of time to knock out one post. No laptop, no faff.

Comment 30 to get your free plan

What's the funniest thing a learner has said in your car? 😄

14/09/2026

Someone has joined your email list. Lovely. Now what?

Don’t leave them sitting in an inbox like a forgotten cuppa.

Your first three emails can do three simple jobs:

1. Welcome them and explain what they’ll receive.
2. Share one genuinely useful tip, answer or resource.
3. Show how you help, with a clear next step if they’re ready.

No daily newsletter. No complicated automation maze. Just a helpful first impression while your business is still fresh in their mind.

Check your sign-up form today: does it tell people what happens after they subscribe?

DM me ‘WELCOME’ if you want help planning a simple email journey for your business.

14/09/2026

Your email list isn’t a museum. If someone hasn’t opened an email in 3+ months, it’s time to check whether they’re still interested.

Send a simple “Are you still with us?” email:

• Give them one clear click to stay subscribed
• Give them one clear option to leave
• Remove the people who don’t respond

A lighter list means better deliverability, fewer wasted sends and a more responsive audience.

It’s not about having the biggest list. It’s about having a list of people who actually want to hear from you.

Save this post.

When did you last email your list?

13/09/2026

💍 A VERY SPECIAL DONUT PIG ANNOUNCEMENT! 🍩🐷

Yesterday was a pretty big day in the Donut Pig household…

Our CEO, Shaun, officially married our Finance Director, Morgan! ❤️🥂

On Saturday 12th September, they swapped spreadsheets, social media schedules and business meetings for wedding vows and became Mr & Mrs. 💒

From building a business together to building a life together, this is the start of an exciting new chapter — although we’re fairly certain Morgan will still be keeping a very close eye on Shaun’s spending! 😂

A huge thank you to everyone who sent messages, cards and well wishes in the run-up to the wedding. It genuinely means so much to them both.

Now there’s just one important piece of business left to take care of…

🇺🇸 THE HONEYMOON! 🇺🇸

Congratulations to Shaun & Morgan — here’s to love, laughter, adventures and plenty more donuts along the way. 🍩❤️🥂

SmallBusinessLife TeamDonutPig

13/09/2026

💍 A VERY SPECIAL DONUT PIG ANNOUNCEMENT! 🍩🐷

Yesterday was a pretty big day in the Donut Pig household…

Our CEO, Shaun, officially married our Finance Director, Morgan! ❤️🥂

On Saturday 12th September, they swapped spreadsheets, social media schedules and business meetings for wedding vows and became Mr & Mrs. 💒

From building a business together to building a life together, this is the start of an exciting new chapter — although we’re fairly certain Morgan will still be keeping a very close eye on Shaun’s spending! 😂

A huge thank you to everyone who sent messages, cards and well wishes in the run-up to the wedding. It genuinely means so much to them both.

Now there’s just one important piece of business left to take care of…

🇺🇸 THE HONEYMOON! 🇺🇸

Congratulations to Shaun & Morgan — here’s to love, laughter, adventures and plenty more donuts along the way. 🍩❤️🥂

13/09/2026

Is Your Social Media Actually Working?

Your Social Health score is a starting point : not a judgement.

A lower score doesn’t mean you’re failing. It simply shows where one small improvement could make your social media more useful to your business.

You don’t need to fix everything at once. Start with one practical step:

→ Make your bio clearer
→ Post a useful tip for your customers
→ Add a simple call to action
→ Share proof of what you do

Small improvements, made consistently, can make a real difference.

Take the 2-minute Social Media Quiz: https://donutpig.com/social-media-quiz

What’s the one part of your social media you’d most like to improve?

13/09/2026

Marketing doesn’t need more guesswork. It needs fewer changes at once.

If you change the photo, headline, offer, audience and CTA together, you won’t know what actually helped.

Try a tiny experiment instead:

• Pick one goal, such as more booking-page visits.
• Change one thing, such as the button wording.
• Run it for a sensible period.
• Record the result and what you’ll try next.

A simple note in your phone is enough:

Test | Date | Change | Result | Next step

You’re not trying to become a data analyst. You’re trying to make better decisions than “that post felt a bit quiet”.

What small marketing change could you test this week? Reply with it and I’ll help you sharpen the experiment.