A Tribe Called West

Name: A Tribe Called West
Address: Frome, GB
Telephone: +447595717455

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A Tribe Called West

⚡️ Fearless brands for funded CPG founders
🌲 Strategy-first identities that scale
🚀 Lean process, big impact
👇 Ready to grow? DM or hit the link

19/05/2026

Four years of . Here’s how far they’ve come 🍻

We’ve worked with them since day one. Naming, brand, packaging, all of it.

Then: a 50m2 unit near Hay-on-Wye. Tiny shopfront, popups once a month.

Now: a 220m2 home in Crickhowell. Indoor and outdoor seating, their own street food truck, taproom open all year.

The numbers:
⭐️ Production up 5x.
⭐️ Stockists up from 10 to 40.
⭐️ Sales up more than 10x on year one.

We can’t take credit for the beer. But we’re proud to have been the branding partner behind it from the start.

Congratulations Antur. Here’s to the next four.

13/05/2026

Meet Somni ✨ A non-alc evening seltzer we dreamed up.

The name comes from the Latin somnus, meaning sleep. A clue to what it’s for.

A concept project, built around a shift we’ve been watching in the category. Non-alc isn’t just about removing the alcohol any more. It’s about adding something useful.

Magnesium, chamomile, L-theanine. Flavours like Mango Chamomile and Blueberry Lavender. Functional, but it doesn’t feel like a supplement.

The identity flows like the product itself. Liquid typography, soft gradients, a palette that moves from sunset to dream state. Calming without being sleepy.

Built for the kind of person who’d normally pour a glass of wine in the evening to switch off, and is looking for an alternative.

A small reminder that rest can be intentional.

Working on something in the non-alc space? Drop us a line.

07/05/2026

It’s been great seeing everyone’s logo work popping up with .now. A nice excuse to look through the archives. Here are some new ones and some old.

.now

06/05/2026

Hey 👋 We’re James and Vicki, the two people behind A Tribe Called West.

We’re a branding studio built for challenger brands, helping CPG founders build their strategy, identity and packaging so their brand works as hard as they do.

We do the thinking before the making. We work out where you sit, who you’re for, and what makes you worth choosing, so every creative decision that follows has a reason behind it. Getting this right means everything else clicks into place.

Plus, you get both of us on every project, two Senior Creatives who are genuinely invested in what you’re building from day one.

Here’s where to start👇

📌 The two pinned posts next to this one — who we are, our background, and how our process works.
🔗 The link in bio — book a call or grab one of our free brand resources.
📱 Scroll through our posts for real client work, honest brand thinking, and the kind of content you can actually use.

If you’ve got a product worth backing, we’d love to hear about it.

08/04/2026

Last week we promised an IFE brand shoutout post. Here it is…

is overwhelming. Thousands of brands. Most of it blurs into one. But a few genuinely stopped us in our tracks.

Not just because the products were great (they were). Because the branding was doing its job.

— The range feels like a family. Same structure, same energy across every SKU. That kind of consistency is harder to pull off than it looks.

— Bold colour, playful type, and a personality that holds across the range. Loud without losing credibility. Not easy.

— The illustrated character ties the whole range together. Swap the colour, keep the personality. That’s how you build a brand system that scales.
uk — Clear wrapper, big blue script, nothing else. The logo is the packaging. It’s a masterclass in knowing when to stop.

— Eye-catching illustration. Ownable, consistent, and instantly recognisable across every product. A strong brand mark earns that kind of recognition.

— The retro type and dark backgrounds create a world entirely their own. The range feels cohesive without feeling rigid.

Six brands that understand something a lot of founders miss, consistency isn’t about being repetitive. It’s about being recognisable.

Good luck to all of them 🙌

01/04/2026

Spent two days at just… looking.

Taking in the products, the packaging, the people. It’s a lot to take in, but in the best way.

Caught some great talks on the New Products Discovery stage too, hearing founders talk about what they’re building and the problems they’re trying to solve never gets old.

Shoutout for the espresso soft serve ice cream, I could eat buckets of that 🍦☕️

So many interesting brands doing their thing. Too many to mention here.

I’ll be doing a proper rundown later this week, the brands that caught my eye and why. Follow along if that’s your kind of thing.

31/10/2025

Every founder’s got at least one branding ghost in the closet. 👻

The pack you kinda hate but can’t let go of.
The DIY logo that’s lived way past its expiry date.
The brand story that doesn’t quite add up anymore.

We get it. It’s scary to admit your brand might be haunting your growth.
But that’s exactly where the good stuff starts.

Swipe through for the 5 branding horrors we see way too often (and how to finally kill them off).

No exorcism needed, just clarity, consistency, and a bit of creative courage.

We’re helping challenger brands rise from the dead (aka brand limbo). Now booking for January.

👉 Hit the link in bio to book a call

17/10/2025

Popped down to this morning, a small, family-run grocery and coffee spot that’s punching well above its weight.

It’s the kind of place that reminds you why independent retail matters. Shelves full of challenger brands doing big things with small teams. Real personality, real craft.
jerky were in running a tasting and brand activation (cheers to Matthew Richmond for the chat and that dangerously good Hawaiian Pineapple flavour).

And while I was there, a few other brands jumped off the shelf:

•
•
•
•
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• .fatso
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•

All proof that when you build a brand with heart and a point of view, you don’t need a supermarket listing to feel like you belong on shelf.

06/10/2025

Toko actually started from a Māori mis-translation.

We thought his name meant “to move forward with force.”
Turns out… it doesn’t 😅

But in Māori, toko does mean “stock”, which feels pretty fitting for a studio that helps challenger brands get stocked.

It also nods to where our story began, New Zealand, where we started our lives together, developed our craft, and found the spark that became A Tribe Called West.

Toko’s become our symbol of growth, momentum, and carving your own path.

Seeing him win a spot in LogoLounge Book 15 feels special, a reminder that a logo isn’t just design, it’s a story in motion.

01/10/2025

When Brad came to us, he didn’t have a brand.

What he had was years of experience in food, an idea for a chef-blended herb and spice range, and a love of the outdoors.

The identity we created was built around a hunting dog, frozen “on point”, alert, focused, ready to move. That became the spirit of the brand.

From there, the range started to take shape: Forager’s Seasoning, Field Seasoning, Trailhead Chili… names rooted in adventure, cooking outdoors, and food that feels rugged and real.

That’s how On Point Provisions was born, a brand that makes sense around the campfire and on a supermarket shelf.

Because the best brands don’t just tell you what’s inside the pack, they take you somewhere.

👉 Hit the link in bio to book a call

Address

Frome

Telephone

+447595717455

Website

https://go.atribecalledwest.co/growth

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