McGowan Marketing

McGowan Marketing A multidisciplinary marketing agency, in the Scottish Borders. This is our marketing testing account

Bloomscrolling? We like the sound of that 🌼Our latest newsletter is out now and it includes our favourite social media p...
15/05/2026

Bloomscrolling? We like the sound of that 🌼

Our latest newsletter is out now and it includes our favourite social media platform, and why we still love it.
Link in bio.

We’re currently looking for a few people in the Scottish Borders to take part in a paid mystery shopping project.It’s sh...
22/04/2026

We’re currently looking for a few people in the Scottish Borders to take part in a paid mystery shopping project.

It’s short-term and straightforward – ideal if you’re local and have a bit of time to spare.

Drop us a message if you’d like to find out more 🩵

It’s newsletter day.We’d originally planned for April’s theme to be humour. But life has a way of reminding you that not...
15/04/2026

It’s newsletter day.

We’d originally planned for April’s theme to be humour. But life has a way of reminding you that not everything is within your control, and by the end of the day on 1st April, we knew that humour wasn’t going to be the theme after all.

Take five minutes to read our latest newsletter, including Emily’s blog on how clarity and confidence can often appear in the moments you least expect.

Link is in the bio.

It’s newsletter time and we’re still being brave!Link is in the bio 🩵🇺🇸
16/03/2026

It’s newsletter time and we’re still being brave!
Link is in the bio 🩵🇺🇸

It’s March (about time, too), and this month our theme is ‘Being Brave’. Brave with your marketing and brave with yourse...
02/03/2026

It’s March (about time, too), and this month our theme is ‘Being Brave’. Brave with your marketing and brave with yourself. As we are firm believers in practicing what we preach, it was very timely that Emily was asked to arrange and take part in a TV interview today…something that she would never have had the courage to do a few years ago.

The thing with being brave is that it helps you to evolve, and now, Emily is far less nervous speaking on camera than ever before. Tune in to Representing Border and ITV Border News tomorrow night to hear her chat about the poly-crisis nature of our times and the resilience it builds in entrepreneurs.

Happy Hallowe’en to y’all!There’s always a marketing magic spell or two underway at The Corner.Lara says I have finally ...
31/10/2025

Happy Hallowe’en to y’all!
There’s always a marketing magic spell or two underway at The Corner.
Lara says I have finally driven her batty 😂

The contents of this box have got under my skin more than Twin Peaks! I’ll just have to sort and label everything… once ...
30/10/2025

The contents of this box have got under my skin more than Twin Peaks! I’ll just have to sort and label everything… once I actually figure out what each one is. 😂

Here’s a scary fact for business owners.Sales and marketing are not the same thing. 😱I had the pleasure of speaking to t...
23/10/2025

Here’s a scary fact for business owners.
Sales and marketing are not the same thing. 😱

I had the pleasure of speaking to this year’s Young Enterprise Borders teams today at Berwickshire High School about sales and how the function is different to marketing. That got me thinking about the number of times I hear business owners say something like, sales are down, it’s our marketing!

The truth is, while sales and marketing work hand in hand, they serve different purposes. Marketing builds awareness, interest, and trust, it’s what brings people to your door. Sales, on the other hand, is what happens once they’re there, turning interest into action and relationships into revenue.

When the two aren’t aligned, it can feel like a real horror story for your bottom line. So this Halloween, make sure your marketing isn’t ghosting your sales team, because the only thing that should be scary in business is the costumes, not your conversion rates.

Newsletter time! This month we’re reflecting on the power of the tribe.If you fancy a hump day read, the link is in the ...
15/10/2025

Newsletter time! This month we’re reflecting on the power of the tribe.

If you fancy a hump day read, the link is in the bio. Or better still, DM me about being added to the mailing list. It’s a great read 😉

Today’s office. This should go down well for my two Teams meetings 😂. I think we should install umbrella lights at The C...
17/09/2025

Today’s office. This should go down well for my two Teams meetings 😂.
I think we should install umbrella lights at The Corner, they look so pretty. What do you think?

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5a Bank Street
Galashiels
TD11EN

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