22/01/2026
Activewear search demand in the UK doesn’t behave the way most brands assume it does.
We dug into a year’s worth of organic search data across 6 core activewear categories to map out where attention is really going and which brands are capturing it.
A few standout findings:
👑 Sports Direct leads as the most consistent cross-category performer
🚀 ARNE is emerging as a high-growth challenger across multiple categories
📍 Manchester has the highest activewear search demand per capita in the UK - nearly double London’s
If you want to see what’s really happening in activewear search and understand where your brand could be winning more visibility, explore the full report - then let’s talk.
Download the full report here 👉 https://hubs.la/Q03_S0Cp0